Branding And Graphic Designer Jobs in Salisbury, Wiltshire
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Job description
We're seeking a talented and motivated Campaigns and Marketing Manager to lead and execute innovative marketing campaigns and strategies aimed at increasing awareness, engagement, and support for Southampton Hospitals Charity. This role will involve developing and implementing compelling campaigns across various channels to drive donations, event participation, and community involvement.
About the Charity
We are a leading healthcare charity dedicated to enhancing patient care and experience at University Hospital Southampton NHS Foundation Trust by providing vital funding for innovative projects, state-of-the-art equipment, and cutting-edge research. Our work is made possible through the generosity of individuals, businesses, and community groups who share our vision of exceptional healthcare.
Main Responsibilities:
Campaign Development and Management:
- Lead the development and execution of integrated marketing campaigns that align with the Charity's objectives and resonate with our target audience.
- Conduct thorough research to understand audience demographics, preferences, and behaviors.
- Collaborate with internal stakeholders to identify key messages and stories.
- Develop creative concepts, visuals, and messaging.
- Oversee the production of marketing materials.
- Evaluate campaign performance and effectiveness, identifying areas for improvement and optimisation
Digital Marketing and Content Creation:
- Develop and implement digital marketing strategies across various platforms, including social media, email marketing, website, and digital advertising, to maximise reach and engagement.
- Design and execute email marketing and donor campaigns.
- Optimise website content and user experience.
- Implement digital advertising campaigns across platforms.
- Generate compelling stories, testimonials, and case studies.
- Develop multimedia content and write persuasive copy for marketing materials, fundraising appeals, event promotions, and donor communications.
Brand Management, Data Analysis, and Reporting:
- Develop and maintain brand guidelines, ensuring consistency in messaging, tone, and visual identity across all channels and materials.
- Monitor brand mentions and sentiment online.
- Conduct periodic brand audits.
- Champion the Charity's brand values and mission.
- Set up tracking mechanisms and analytics tools to monitor campaign performance.
- Analyse data to assess campaign effectiveness and audience engagement.
- Prepare regular reports and dashboards summarising campaign results, trends, and insights for internal stakeholders.
Please submit your CV and a Cover Letter. Your Cover Letter should be no more than 2 pages and should include a summary of your reasons for applying for the position. You should also include details of how your skills and experience meet those necessary for the role, as listed in the Job Description and Person Specification.
We are a leading healthcare charity dedicated to enhancing patient care and experience at University Hospital Southampton
The client requests no contact from agencies or media sales.
Role purpose:
To support the development of innovative teaching and learning resources underpinned by our Skills Framework, across our portfolio of qualifications and accredited awards.
Main duties and responsibilities
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To develop engaging and accessible learning resources using a range of different formats, which supports learners to develop essential skills through leadership opportunities.
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To build and deliver online learning and training for both learners and tutors.
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To use data and research available to generate ideas and concepts for new and existing programmes.
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To support engagement with centres (customers) and learners to gather feedback and grow ideas to support programme development.
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To collaborate with suppliers such as graphic designers, when required, to develop high quality, visually appealing branded learning resources.
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To support projects with third party suppliers or subject matter experts when required, to meet customer need.
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To develop, enhance and sustain close working relationships with colleagues to support the programme development process.
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To keep up to date with relevant insights and emerging trends to enhance the learning experiences we can provide.
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To contribute to effective communication about our programmes, by working closely with the marketing and communications team and business development team to support messaging.
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To be an active part of internal project teams when requested, to support the organisations goals.
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To be an active member of the Innovation and Standards Directorate and to carry out any other reasonable duties as requested by the Head of Innovation.
Skills, experience and knowledge
Required/essential:
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Proven experience in developing high quality learning resources for young people and/or educators.
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Knowledge and experience of developing skills through learning programmes.
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The ability to problem solve and innovate new ideas.
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A passion for designing effective learning experiences.
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Project management.
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Self-starter with the ability to be proactive and driven to make improvements.
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A proven and confident communicator with a high level of written English and excellent attention to detail.
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Experience of supporting multiple projects and products to time and budget.
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Able to develop strong relationships with those around them.
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Able to complete tasks independently and / or as part of a team.
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Competent with IT (including Microsoft Office).
Desired:
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Experience using design tools such as Canva.
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Experience in managing third party suppliers on projects, such as graphic design or subject matter experts.
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Understanding of writing or delivering qualifications.
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Experience of developing online learning using tools such as articulate, Moodle or similar.
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Comfortable presenting in front of people.
Personal qualities
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Highly driven and motivated approach to work.
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Self-motivated.
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Able to work across teams.
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Self-starter.
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Passionate about creating high quality learning opportunities.
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Naturally curious and proactive.
The client requests no contact from agencies or media sales.