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Amplify Barawak’s mission and enhance our public presence through strategic marketing and powerful advocacy. As the Marketing Outreach and Advocacy Vertical Lead, you’ll craft compelling narratives that engage and mobilize our community.
Understanding the Verticals at Barawak
Imagine Barawak as a living, thriving tree. Our verticals are like the main branches—each one strong and important, reaching out in its own direction but all connected to the same trunk, our community's mission. These four powerhouse teams each have a special job:
• The Fundraising and Financial Management vertical covers fundraising and money matters: This team is all about finding resources—like getting donations and grants—to keep our programmes strong and healthy.They will spend their time writing fantastic letters, sponsorship proposals and funding requests on behalf of Barawak as a whole, but also (supporting programme leads) to specific organisations for Barawak service lines.
• The Partnership Development and Collaboration vertical covers building bridges: They're the connectors, making friends with other groups, businesses, and everyone who can help us grow.
• The Volunteer Engagement vertical covers welcoming our helpers: This bunch is in charge of gathering our most valuable resource—people like you who want to volunteer and make a difference.
• The Marketing Outreach and Advocacy vertical covers spreading the word: They tell our story far and wide, making sure everyone knows what we're up to and how they can join in.
Each vertical team works in two distinct ways: the first way is for Barawak as a whole, and the second way is in support of each Barawak service, feeding our programmes, like roots bringing water and nutrients to the branches. Whether it's Poverty Relief, Education, Employment Support, Community Engagement or Sports and Wellness, these verticals give the support each programme needs to blossom and bear fruit. Working together, they make sure we're all pushing in the same direction—towards a future where our community stands tall and proud.
Introduction to the Marketing, Outreach, and Advocacy vertical Lead role:
The Marketing, Outreach, and Advocacy Lead is the driving force behind Barawak’s communication, its brand identity and public presence. This strategic role involves developing and implementing marketing and outreach initiatives to amplify Barawak's mission and to advocate for the Afro-Hebrew community. It requires collaboration with trustees and programme leads to ensure consistent messaging and effective advocacy.
Key Responsibilities:
1. Strategic Marketing and Outreach:
• Develop and execute a comprehensive marketing and outreach strategy that promotes Barawak’s mission, programs, and events.
• Utilize a multi-channel approach, including social media, local press, and community events, to raise awareness and engage diverse audiences.
2. Advocacy Campaigns:
• Craft and lead advocacy campaigns that support Barawak’s strategic objectives and service lines, ensuring the community's voice is heard on critical issues.
• Build relationships with media outlets and influencers to enhance Barawak’s visibility and impact.
3. Support to Trustees:
• Provide the Board of Trustees with strategic marketing insights and advocacy support, enabling informed decision-making.
• Ensure trustees are kept informed of marketing and advocacy efforts and outcomes, aligning with Barawak’s governance and strategic plans.
4. Programme-Specific Outreach:
• Tailor marketing and advocacy efforts to support the unique goals of each Barawak programme, from Poverty Relief to Sports and Wellness.
• Collaborate with programme leads to highlight success stories, key initiatives, and opportunities for community involvement.
5. Brand Management:
• Oversee Barawak’s brand identity and messaging across all platforms, ensuring consistency and alignment with organizational values.
• Develop marketing materials and campaigns that resonate with the community and stakeholders.
6. Performance Analysis:
• Monitor and analyze the effectiveness of marketing and advocacy initiatives, using data-driven insights to refine strategies.
Qualifications and Skills:
• Experience in marketing, public relations, or advocacy within the nonprofit sector.
• Strong creative and strategic thinking skills, with the ability to develop compelling narratives.
• Excellent written and verbal communication skills, with proficiency across various media platforms.
• A collaborative spirit, adept at working with diverse teams and community groups.
In the role of Marketing, Outreach, and Advocacy Lead, you will be the storyteller and voice of Barawak, shaping the way the world sees and understands our mission and the community we serve.
Important: This advert is for a voluntary role, which is unpaid and not subject to reimbursement of expenses. Any agreement with the successful candidate is not intended to be a legally binding contract between us and may be cancelled at any time at the discretion of either party. By applying for the role, candidates agree that neither of us intend any employment relationship to be created either now or at any time in the future.
To relieve the poverty of persons and families of African and Caribbean decent.
The client requests no contact from agencies or media sales.
• Remuneration: This is an unpaid and voluntary role.
• Working arrangements: work-from-home
• Hours: 20 hours per week
• Application process: Interested candidates should submit their CV and a one-page cover letter detailing their relevant experience and how they would contribute to the shared role. Only shortlisted candidates will be contacted for an interview.
About Exam Star Learner
Exam Star Learner is an educational charity. We are on a mission to address the lack of access to personalised learning support for underprivileged youth. We aim to deliver personalised and affordable tutorials in Maths, English, Science, and French to underachieving and disadvantaged children and young people. We are dedicated to narrowing the attainment gap, boosting confidence, and raising aspirations of 5-18year-olds. We believe that no child should be left behind in the Southwark community due to financial constraints.
Education is unfair
A growing number of parents and guardians are paying for children as young as four to receive additional tuition. Research show that unlike their well-off peers, many children from lower income families are unable to afford the cost of private tuition which averages £25 per hour in London. This exacerbates education inequalities and contributes to widening the attainment gap.
Exam Star Learner Levelling the Playing Field
Unlike other tuition organisations, Exam Star Learner’s private tuition is genuinely affordable and personalised. Compassion, equality, and independence are among our core values.
We want to inspire our students and help them gain confidence and self-esteem so that they can maximise their potential and achieve greater success in school and in the workplace. We pair children and young people with tutors, and they learn in weekly personalised online tutorials which cater to their specific learning needs. We are currently in partnership with Southwark Council and the DofE.
About the opportunity
We are on the lookout for twelve driven and passionate individuals to join our team as Voluntary Marketing Officers. This shared role is designed to devise and execute an all-encompassing marketing strategy to engage parents and schools via various channels. As a Voluntary Marketing Officer, you'll have the unique opportunity to aid in the provision of top-notch educational support to children and young people aged 5-18.
Responsibilities
1. Marketing Strategy Development (Candidates 1 & 2):
Candidate 1: Marketing Strategy Developer
- Collaborate with the Director to construct a comprehensive marketing strategy targeting parents and schools.
- Carry out in-depth market research to identify target audience demographics.
- Regularly confer with Candidate 2 to discuss and enhance the marketing strategy.
Candidate 2: Marketing Strategy Implementer
- Spearhead the implementation of the marketing strategy developed in collaboration with Candidate 1.
- Gauge the impact of various marketing channels.
- Provide feedback to Candidate 1 for strategy enhancement.
2. Digital Marketing (Candidates 3 & 4):
Candidate 3: Social Media Manager
- Oversee social media platforms and generate engaging content to draw in parents and schools.
- Monitor responses to comments and inquiries on social media platforms.
- Utilise analytics tools to measure the effectiveness of social media campaigns.
Candidate 4: Email Marketing & SEO Specialist
- Design and execute email marketing campaigns aimed at parents and schools.
- Monitor open and click-through rates to measure email campaign effectiveness.
- Optimise the organisation's website and content for search engines.
- Track website traffic and search engine ranking, making adjustments as needed.
3. Content Creation (Candidates 5 & 6):
Candidate 5: Written Content Creator
- Compose compelling content for marketing materials, blog posts, and newsletters.
- Ensure content is in line with the organisation's mission and appeals to the target audience.
- Proofread content for accuracy prior to publication.
Candidate 6: Visual Content Creator
- Design visually appealing graphics, images, and videos for use in marketing campaigns.
- Ensure all visual content is a reflection of the organisation's brand identity.
- Collaborate with the Written Content Creator to ensure consistency between visual and written content.
4. Community Engagement (Candidates 7 & 8):
Candidate 7: Parent and School Engagement Officer
- Actively participate in online forums, groups, and communities relevant to parents and schools.
- Respond promptly and professionally to inquiries and concerns.
- Strive to build a strong community around the organisation's mission and services.
Candidate 8: Influencer Partnership Coordinator
- Identify potential influencers or organisations whose audience aligns with the organisation's target demographic.
- Establish and maintain positive relationships with these influencers or organisations.
- Collaborate with these influencers to promote the organisation's services.
5. Learning Resources Coordinator (Candidates 9 & 10):
Candidate 9: Learning Resources Researcher
- Conduct research and collate high-quality, curriculum-aligned learning resources from reliable sources for exam preparation and homework assistance.
- Regularly review and update these resources based on feedback, changes in the curriculum, and new resources available.
Candidate 10: Learning Resources Website Manager
- Manage the placement of researched learning resources on the organisation's website.
- Ensure the resources are easily accessible, well-organised, and clearly labelled by subject and level.
- Monitor website traffic to these resources and make adjustments as needed based on user behaviour and feedback.
6. French Reading Club Coordinator (Candidates 11 & 12):
Candidate 11: French Reading Club Organiser
- Develop a comprehensive strategy to deliver a French Reading Club on a set date and time on a regular basis.
- Coordinate logistics, such as booking a suitable space and ensuring necessary resources are available.
- Promote the French Reading Club to attract participants.
Candidate 12: French Reading Club Facilitator
- Facilitate engaging and interactive reading sessions that cater to participants of various ages and reading levels.
- Collaborate with other Marketing Officers to ensure consistent messaging and alignment with overall marketing strategies.
- Monitor and evaluate the effectiveness of the French Reading Club and adjust strategies as necessary.
7. Partnership and Outreach Coordinator (Candidates 1-10):
- All Candidates: Collaborate to devise a comprehensive strategy for building partnerships with all Southwark academies and secondary schools.
- Identify key decision-makers within these schools and establish relationships with them.
- Seek opportunities to speak at secondary schools and academies to promote the organisation's tutorials.
- Deliver persuasive presentations to parents about the benefits of booking tutorials for their children through Exam Star Learner.
- Monitor and evaluate the effectiveness of these partnership initiatives and adjust the strategy as necessary.
Timeline
The strategic planning will commence immediately upon the start of the shared role. The goal is to attract a pool of at least 200 parents to book regular tutorials through the charity’s website within a timeframe of 6 months. However, the timeline may be subject to adjustments.
Work Schedule
This is an unpaid and voluntary role. Each candidate should not work more than 20 hours per week, but there is flexibility to accommodate the needs and schedules of team members.
Person Specification
- Passion for promoting education, reading, and cultural enrichment.
- Excellent communication and interpersonal skills.
- Creativity and proficiency in utilising social media platforms.
- Strong organisational and time management skills.
- Ability to work collaboratively and contribute to a shared role.
- Fluency in French is advantageous but not required.
- Previous experience in marketing, digital marketing, content creation, or community engagement is advantageous but not required.
The client requests no contact from agencies or media sales.
Would you welcome the opportunity to ensure neurodivergent young people and adults, people with learning disabilities and their families, lead healthy, happy, and fulfilling lives?
Would you be interested in becoming a Trustee and applying your skills, expertise, and knowledge to ensure we have a brighter and more sustainable future and continue to grow to meet the ever-increasing need and changing demands of the community we serve?
If the answer to these questions is YES, we would love to hear from you.
Hamelin was founded 40 years ago by two families raising children with learning disabilities, in order to provide life-enriching support that was not readily available, affordable, or easy to access for families just like them. This mission still drives us today and sits at the heart of what we do.
We proudly support families and the community across Essex through our specialist and community outreach services. Our aim is to help the people we support to navigate all aspects of their life; providing care and access to training, employment and leisure opportunities, together with respite for families in need of a much-valued break.
We also have an eye on the future and seek to appoint two new trustees to our board, a dedicated, passionate, and high-performing team who are incredibly proud of being part of Hamelin Trust.
We are looking for individuals who can help us sharpen our thinking and bring new and diverse voices and backgrounds within CARE or INCOME GENERATION to support, drive, and help us deliver our plans.
Previous experience as a Trustee is not necessary, as we are committed to full and appropriate induction, mentoring, training, and support for all new Trustees.
Closing date: 30th April 2024
Please stipulate which role you are applying for in your application
The client requests no contact from agencies or media sales.
Our trustees play a vital role in making sure that we achieve our core purpose. They oversee the overall management and administration of the charity. They also ensure that we have a clear strategy and that our work and goals are in line with our vision.
We’re part of a network of independent charities that offers confidential advice online, over the phone, and in person, for free. When we say we’re for everyone, we mean it. People rely on us because we’re independent and totally impartial. We can give advice on a wide range of subjects such as benefits, Universal Credit, debt, employment, housing, legal issues, immigration and much more.
We are seeking someone who is ambitious, forward-thinking and has effective communication skills.
We particularly want to recruit more women, young people and candidates from ethnic communities to increase the diversity across the board. We are looking to recruit people with skills and experience in the following:
● Human resources/Employment
● Business development/Strategy
● Income generation
● Law/legal
The ideal person will bring innovative ideas, enthusiasm and excellent judgement to help lead the organisation. Understanding of, and empathy with, the types of issues faced by our clients is also important.
What’s in it for you?
Working for a well respected charity that makes a real difference to people’s lives.
Decisions made by the board set the direction of our charitable activities and have a major influence on the success of our work so that local people are able to take decisions that directly affect their lives. The role provides a unique insight into the issues facing our local communities and being a part of improving local people’s lives is very rewarding.
You will have the opportunity to develop your skills, and utilise any expertise and knowledge to benefit the local community.
This is an unpaid role but all reasonable expenses are reimbursed.
What difference will you make?
The trustees are collectively responsible for the overall governance and strategic direction of Citizens Advice Staffordshire South West and for developing the organisation’s aims, objectives and goals in accordance with governing documents and legal and regulatory guidelines and your energy and ideas will drive the organisation forward.
If you have the personal qualities and enthusiasm to drive change and you embody our inventive, responsible and generous values, we would love to hear from you.