Google Analytics might seem a little intimidating at first. But understanding it can be essential for measuring the performance of your website. Having a good grasp of analytics can also make your day to day operations more data-driven, after all, data is power!
What is it?
Google Analytics is a free web analytics service that provides data on your site which is useful for insight into web performance, search engine optimisation(SEO), marketing insight and design insight.
Want to know more? Download our free guide to learn everything you need to know about using Google Analytics to understand and drive your charity.