{"id":11474,"date":"2023-08-22T10:00:28","date_gmt":"2023-08-22T09:00:28","guid":{"rendered":"https:\/\/www.charityjob.co.uk\/careeradvice\/?p=11474"},"modified":"2024-04-23T10:02:14","modified_gmt":"2024-04-23T09:02:14","slug":"critical-thinking-in-fundraising","status":"publish","type":"post","link":"https:\/\/www.charityjob.co.uk\/careeradvice\/critical-thinking-in-fundraising\/","title":{"rendered":"Why Critical Thinking Is an Important Fundraising Skill"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":46,"featured_media":11480,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[189,9141],"tags":[9131,293],"class_list":["post-11474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career-development","category-developing-charity-career","tag-charity-skills","tag-fundraising"],"acf":{"job_search_bottom_form":false,"image":11480,"background":11480,"excerpt":"Good communication and drive are key fundraising skills, but there\u2019s a lot more to it than that. A charity fundraiser needs to use critical thinking so that they can do their job with complete integrity.","contenttypes":[{"acf_fc_layout":"text_content","menu_title":"","content":"Charities couldn\u2019t exist without fundraisers. Their expertise underpins everything we do\u2015and allows us to carry on doing it, even in the most difficult economic climate.\r\n\r\nBut fundraising is too often seen as purely about being \u2018good at sales.\u2019 And while communication and drive are key <a href=\"https:\/\/www.charityjob.co.uk\/jobs\/fundraising\" target=\"_blank\" rel=\"noopener\">fundraising<\/a> skills, there\u2019s a lot more to it than that. More than anything, a charity fundraiser needs to use critical thinking so that they can do their job with complete integrity."},{"acf_fc_layout":"single_image","menu_title":"","image":11478,"image_link":"","image_link_new_tab":false},{"acf_fc_layout":"text_content","menu_title":"","content":"<h2>What is critical thinking?<\/h2>\r\nCritical thinking means proactively using reason and evidence to make an informed judgement, instead of simply accepting an argument or an established way of doing things. As a fundraising skill specifically it can mean, for example, taking learnings from what has and hasn\u2019t worked in previous campaigns rather than copying them unchanged.\r\n\r\nCritical thinking is based on theory and evidence. This means a successful charity fundraiser needs to be:\r\n<ul>\r\n \t<li>analytical<\/li>\r\n \t<li>creative<\/li>\r\n \t<li>open-minded<\/li>\r\n \t<li>problem-solving<\/li>\r\n \t<li>reflective<\/li>\r\n \t<li>questioning<\/li>\r\n \t<li>communicative<\/li>\r\n \t<li>decisive.<\/li>\r\n<\/ul>\r\nThey need to use a combination of these qualities to create original fundraising campaigns, based on a thorough understanding of what makes people donate to a particular charity."},{"acf_fc_layout":"single_image","menu_title":"","image":11051,"image_link":"","image_link_new_tab":false},{"acf_fc_layout":"text_content","menu_title":"","content":"<h2>Translating complicated ideas into simple messages<\/h2>\r\nA campaign\u2019s success can depend on a fundraising team\u2019s ability to make complex research easily understandable for potential donors. This is true whether they\u2019re working with major corporations or legacies, or they\u2019re trying to drum up support on the high street in a branded t-shirt and a charity tin.\r\n\r\nFor all these contexts, fundraisers use critical thinking to extract the important messages and communicate them in a clear and engaging way.\r\n\r\n&nbsp;"},{"acf_fc_layout":"text_content","menu_title":"","content":"<h2>Knowing your donors<\/h2>\r\nDonors need to feel good about giving. So, a charity fundraiser will work hard to help them get the most meaning and satisfaction from their donations.\r\n\r\nIt\u2019s a relationship that a fundraiser will develop and nurture over time. They\u2019ll use their knowledge of donor behaviour\u2014as well the psychology of giving\u2014to create and finesse a campaign idea. They\u2019ll make sure it fits with what they know about why people want to give to this specific charity. If a fundraiser thinks their donors won\u2019t buy into a campaign, then it won\u2019t work.\r\n\r\n&nbsp;"},{"acf_fc_layout":"single_image","menu_title":"","image":11479,"image_link":"","image_link_new_tab":false},{"acf_fc_layout":"text_content","menu_title":"","content":"<h2>How do you sharpen your critical thinking?<\/h2>\r\nWhether you\u2019re looking to <a href=\"https:\/\/www.charityjob.co.uk\/careeradvice\/volunteers\/volunteer-fundraiser-guide\/\" target=\"_blank\" rel=\"noopener\">break into charity fundraising<\/a> or you\u2019re an experienced fundraiser already, it\u2019s essential to see yourself as a work in progress. Take responsibility for your own personal development by sharpening your fundraising skills, in particular\u00a0critical thinking:\r\n<ul>\r\n \t<li>Keep up to date with your charity\u2019s work and its current priorities. Build relationships across departments so that you\u2019re on top of the latest research and policy initiatives and know who to ask when you need more explanation.<\/li>\r\n \t<li>Stay abreast of sector developments by reading fundraising news on sites like <a href=\"https:\/\/www.theguardian.com\/society\/charities\" target=\"_blank\" rel=\"noopener\">The Guardian<\/a>, <a href=\"https:\/\/www.thirdsector.co.uk\/\" target=\"_blank\" rel=\"noopener\">Third Sector<\/a>, <a href=\"https:\/\/www.ciof.org.uk\" target=\"_blank\" rel=\"noopener\">The Chartered Institute of Fundraising<\/a>\u2026 and us at<a href=\"https:\/\/recruiternews.charityjob.co.uk\/\" target=\"_blank\" rel=\"noopener\"> CharityJob<\/a> and <a href=\"https:\/\/www.charityconnect.co.uk\/home\" target=\"_blank\" rel=\"noopener\">CharityConnect<\/a>. Find out what sector networking events you can attend.<\/li>\r\n \t<li>Know what the competition is doing. Not so that you can copy it, but so that you can learn from the good stuff and be aware of areas of sensitivity.<\/li>\r\n \t<li>Initiate brainstorming sessions for your team and invite key people from other departments.<\/li>\r\n \t<li>Look outside the sector for inspiration. Are there talks or events that could inspire new ways of thinking?<\/li>\r\n \t<li>Take time to review your own personal successes and failures. What could you do better and what\u2019s holding you back from doing your best?<\/li>\r\n \t<li>Research <a href=\"https:\/\/www.charityjob.co.uk\/courses-hub\" target=\"_blank\" rel=\"noopener\">courses and training opportunities<\/a> for the field your charity works in as well as courses in personal development skills like creative thinking and communications skills. Find out too about the qualifications available from our partners,\u00a0<a href=\"https:\/\/ciof.org.uk\/career-development\/qualifications\" target=\"_blank\" rel=\"noopener\">the Chartered Institute of Fundraising<\/a>.<\/li>\r\n<\/ul>\r\nFundraising is a job that allows individuals to shine. Make it your own by arming yourself with critical thinking \u2013 the fundraising skill that will allow you to operate as your best self. In this way, you can be a successful fundraiser while building rewarding long-term relationships with donors and supporters.\r\n\r\nReady to put your fundraising skills to use? Take a look at some of the exciting <a href=\"https:\/\/www.charityjob.co.uk\/jobs\/fundraising\">opportunities available on CharityJob<\/a> today.\r\n\r\n&nbsp;\r\n\r\n<em>This post was originally published in 2019. We\u2019ve updated it to ensure relevance and to reflect the current jobseeker experience.<\/em>"}],"keyword":"fundraiser","related_articles":[{"article":7855},{"article":7969},{"article":12962}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.6 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why Critical Thinking Is an Important Fundraising Skill | CharityJob Blog<\/title>\n<meta name=\"description\" content=\"Good communication and drive are key fundraising skills, but there\u2019s more to it than that. A charity fundraiser needs to use critical thinking to do their job with integrity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.charityjob.co.uk\/careeradvice\/critical-thinking-in-fundraising\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Critical Thinking Is an Important Fundraising Skill\" \/>\n<meta property=\"og:description\" content=\"Good communication and drive are key fundraising skills, but there\u2019s more to it than that. A charity fundraiser needs to use critical thinking to do their job with integrity.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.charityjob.co.uk\/careeradvice\/critical-thinking-in-fundraising\/\" \/>\n<meta property=\"og:site_name\" content=\"CharityJob\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/charityjobs\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-22T09:00:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-23T09:02:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.charityjob.co.uk\/careeradvice\/wp-content\/uploads\/2019\/06\/critical-thinking-and-fundraising.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"975\" \/>\n\t<meta property=\"og:image:height\" content=\"515\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jean Merrylees\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Charityjob\" \/>\n<meta name=\"twitter:site\" content=\"@Charityjob\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jean Merrylees\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.charityjob.co.uk\\\/careeradvice\\\/critical-thinking-in-fundraising\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.charityjob.co.uk\\\/careeradvice\\\/critical-thinking-in-fundraising\\\/\"},\"author\":{\"name\":\"Jean Merrylees\",\"@id\":\"https:\\\/\\\/www.charityjob.co.uk\\\/careeradvice\\\/#\\\/schema\\\/person\\\/a5d7a15302f25151e7a866e5c0b698bc\"},\"headline\":\"Why Critical Thinking Is an Important Fundraising Skill\",\"datePublished\":\"2023-08-22T09:00:28+00:00\",\"dateModified\":\"2024-04-23T09:02:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.charityjob.co.uk\\\/careeradvice\\\/critical-thinking-in-fundraising\\\/\"},\"wordCount\":8,\"publisher\":{\"@id\":\"https:\\\/\\\/www.charityjob.co.uk\\\/careeradvice\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.charityjob.co.uk\\\/careeradvice\\\/critical-thinking-in-fundraising\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.charityjob.co.uk\\\/careeradvice\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/critical-thinking-and-fundraising.jpg\",\"keywords\":[\"charity skills\",\"fundraising\"],\"articleSection\":[\"Career progression\",\"Developing your charity career\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.charityjob.co.uk\\\/careeradvice\\\/critical-thinking-in-fundraising\\\/\",\"url\":\"https:\\\/\\\/www.charityjob.co.uk\\\/careeradvice\\\/critical-thinking-in-fundraising\\\/\",\"name\":\"Why Critical Thinking Is an Important Fundraising Skill | CharityJob Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.charityjob.co.uk\\\/careeradvice\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.charityjob.co.uk\\\/careeradvice\\\/critical-thinking-in-fundraising\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.charityjob.co.uk\\\/careeradvice\\\/critical-thinking-in-fundraising\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.charityjob.co.uk\\\/careeradvice\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/critical-thinking-and-fundraising.jpg\",\"datePublished\":\"2023-08-22T09:00:28+00:00\",\"dateModified\":\"2024-04-23T09:02:14+00:00\",\"description\":\"Good communication and drive are key fundraising skills, but there\u2019s more to it than that. A charity fundraiser needs to use critical thinking to do their job with integrity.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.charityjob.co.uk\\\/careeradvice\\\/critical-thinking-in-fundraising\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.charityjob.co.uk\\\/careeradvice\\\/critical-thinking-in-fundraising\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.charityjob.co.uk\\\/careeradvice\\\/critical-thinking-in-fundraising\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.charityjob.co.uk\\\/careeradvice\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/critical-thinking-and-fundraising.jpg\",\"contentUrl\":\"https:\\\/\\\/www.charityjob.co.uk\\\/careeradvice\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/critical-thinking-and-fundraising.jpg\",\"width\":975,\"height\":515,\"caption\":\"Two men having a conversation in an office\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.charityjob.co.uk\\\/careeradvice\\\/critical-thinking-in-fundraising\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.charityjob.co.uk\\\/careeradvice\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Critical Thinking Is an Important Fundraising Skill\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.charityjob.co.uk\\\/careeradvice\\\/#website\",\"url\":\"https:\\\/\\\/www.charityjob.co.uk\\\/careeradvice\\\/\",\"name\":\"CharityJob\",\"description\":\"CharityJob blog\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.charityjob.co.uk\\\/careeradvice\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.charityjob.co.uk\\\/careeradvice\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.charityjob.co.uk\\\/careeradvice\\\/#organization\",\"name\":\"CharityJob\",\"url\":\"https:\\\/\\\/www.charityjob.co.uk\\\/careeradvice\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.charityjob.co.uk\\\/careeradvice\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.charityjob.co.uk\\\/careeradvice\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/CharityJob-Logo_Dark-Blue-1.png\",\"contentUrl\":\"https:\\\/\\\/www.charityjob.co.uk\\\/careeradvice\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/CharityJob-Logo_Dark-Blue-1.png\",\"width\":425,\"height\":425,\"caption\":\"CharityJob\"},\"image\":{\"@id\":\"https:\\\/\\\/www.charityjob.co.uk\\\/careeradvice\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/charityjobs\\\/\",\"https:\\\/\\\/x.com\\\/Charityjob\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/charityjob-part-of-jobladder\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.charityjob.co.uk\\\/careeradvice\\\/#\\\/schema\\\/person\\\/a5d7a15302f25151e7a866e5c0b698bc\",\"name\":\"Jean Merrylees\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5a270938343e980a6cb7c878c527cecac9582a29a35f6384cd1b6f5ba31c61d8?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5a270938343e980a6cb7c878c527cecac9582a29a35f6384cd1b6f5ba31c61d8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5a270938343e980a6cb7c878c527cecac9582a29a35f6384cd1b6f5ba31c61d8?s=96&d=mm&r=g\",\"caption\":\"Jean Merrylees\"},\"description\":\"Jean Merrylees is a freelance content writer and editor who has previously written for the BBC. Jean is now taking her first steps into the charity sector after spending some time writing for both Diabetes UK &amp; CharityJob.\",\"url\":\"https:\\\/\\\/www.charityjob.co.uk\\\/careeradvice\\\/author\\\/jeanmerrylees\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Why Critical Thinking Is an Important Fundraising Skill | CharityJob Blog","description":"Good communication and drive are key fundraising skills, but there\u2019s more to it than that. A charity fundraiser needs to use critical thinking to do their job with integrity.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.charityjob.co.uk\/careeradvice\/critical-thinking-in-fundraising\/","og_locale":"en_GB","og_type":"article","og_title":"Why Critical Thinking Is an Important Fundraising Skill","og_description":"Good communication and drive are key fundraising skills, but there\u2019s more to it than that. A charity fundraiser needs to use critical thinking to do their job with integrity.","og_url":"https:\/\/www.charityjob.co.uk\/careeradvice\/critical-thinking-in-fundraising\/","og_site_name":"CharityJob","article_publisher":"https:\/\/www.facebook.com\/charityjobs\/","article_published_time":"2023-08-22T09:00:28+00:00","article_modified_time":"2024-04-23T09:02:14+00:00","og_image":[{"width":975,"height":515,"url":"https:\/\/www.charityjob.co.uk\/careeradvice\/wp-content\/uploads\/2019\/06\/critical-thinking-and-fundraising.jpg","type":"image\/jpeg"}],"author":"Jean Merrylees","twitter_card":"summary_large_image","twitter_creator":"@Charityjob","twitter_site":"@Charityjob","twitter_misc":{"Written by":"Jean Merrylees","Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.charityjob.co.uk\/careeradvice\/critical-thinking-in-fundraising\/#article","isPartOf":{"@id":"https:\/\/www.charityjob.co.uk\/careeradvice\/critical-thinking-in-fundraising\/"},"author":{"name":"Jean Merrylees","@id":"https:\/\/www.charityjob.co.uk\/careeradvice\/#\/schema\/person\/a5d7a15302f25151e7a866e5c0b698bc"},"headline":"Why Critical Thinking Is an Important Fundraising Skill","datePublished":"2023-08-22T09:00:28+00:00","dateModified":"2024-04-23T09:02:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.charityjob.co.uk\/careeradvice\/critical-thinking-in-fundraising\/"},"wordCount":8,"publisher":{"@id":"https:\/\/www.charityjob.co.uk\/careeradvice\/#organization"},"image":{"@id":"https:\/\/www.charityjob.co.uk\/careeradvice\/critical-thinking-in-fundraising\/#primaryimage"},"thumbnailUrl":"https:\/\/www.charityjob.co.uk\/careeradvice\/wp-content\/uploads\/2019\/06\/critical-thinking-and-fundraising.jpg","keywords":["charity skills","fundraising"],"articleSection":["Career progression","Developing your charity career"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.charityjob.co.uk\/careeradvice\/critical-thinking-in-fundraising\/","url":"https:\/\/www.charityjob.co.uk\/careeradvice\/critical-thinking-in-fundraising\/","name":"Why Critical Thinking Is an Important Fundraising Skill | CharityJob Blog","isPartOf":{"@id":"https:\/\/www.charityjob.co.uk\/careeradvice\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.charityjob.co.uk\/careeradvice\/critical-thinking-in-fundraising\/#primaryimage"},"image":{"@id":"https:\/\/www.charityjob.co.uk\/careeradvice\/critical-thinking-in-fundraising\/#primaryimage"},"thumbnailUrl":"https:\/\/www.charityjob.co.uk\/careeradvice\/wp-content\/uploads\/2019\/06\/critical-thinking-and-fundraising.jpg","datePublished":"2023-08-22T09:00:28+00:00","dateModified":"2024-04-23T09:02:14+00:00","description":"Good communication and drive are key fundraising skills, but there\u2019s more to it than that. A charity fundraiser needs to use critical thinking to do their job with integrity.","breadcrumb":{"@id":"https:\/\/www.charityjob.co.uk\/careeradvice\/critical-thinking-in-fundraising\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.charityjob.co.uk\/careeradvice\/critical-thinking-in-fundraising\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.charityjob.co.uk\/careeradvice\/critical-thinking-in-fundraising\/#primaryimage","url":"https:\/\/www.charityjob.co.uk\/careeradvice\/wp-content\/uploads\/2019\/06\/critical-thinking-and-fundraising.jpg","contentUrl":"https:\/\/www.charityjob.co.uk\/careeradvice\/wp-content\/uploads\/2019\/06\/critical-thinking-and-fundraising.jpg","width":975,"height":515,"caption":"Two men having a conversation in an office"},{"@type":"BreadcrumbList","@id":"https:\/\/www.charityjob.co.uk\/careeradvice\/critical-thinking-in-fundraising\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.charityjob.co.uk\/careeradvice\/"},{"@type":"ListItem","position":2,"name":"Why Critical Thinking Is an Important Fundraising Skill"}]},{"@type":"WebSite","@id":"https:\/\/www.charityjob.co.uk\/careeradvice\/#website","url":"https:\/\/www.charityjob.co.uk\/careeradvice\/","name":"CharityJob","description":"CharityJob blog","publisher":{"@id":"https:\/\/www.charityjob.co.uk\/careeradvice\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.charityjob.co.uk\/careeradvice\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.charityjob.co.uk\/careeradvice\/#organization","name":"CharityJob","url":"https:\/\/www.charityjob.co.uk\/careeradvice\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.charityjob.co.uk\/careeradvice\/#\/schema\/logo\/image\/","url":"https:\/\/www.charityjob.co.uk\/careeradvice\/wp-content\/uploads\/2017\/10\/CharityJob-Logo_Dark-Blue-1.png","contentUrl":"https:\/\/www.charityjob.co.uk\/careeradvice\/wp-content\/uploads\/2017\/10\/CharityJob-Logo_Dark-Blue-1.png","width":425,"height":425,"caption":"CharityJob"},"image":{"@id":"https:\/\/www.charityjob.co.uk\/careeradvice\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/charityjobs\/","https:\/\/x.com\/Charityjob","https:\/\/www.linkedin.com\/company\/charityjob-part-of-jobladder\/"]},{"@type":"Person","@id":"https:\/\/www.charityjob.co.uk\/careeradvice\/#\/schema\/person\/a5d7a15302f25151e7a866e5c0b698bc","name":"Jean Merrylees","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/5a270938343e980a6cb7c878c527cecac9582a29a35f6384cd1b6f5ba31c61d8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5a270938343e980a6cb7c878c527cecac9582a29a35f6384cd1b6f5ba31c61d8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5a270938343e980a6cb7c878c527cecac9582a29a35f6384cd1b6f5ba31c61d8?s=96&d=mm&r=g","caption":"Jean Merrylees"},"description":"Jean Merrylees is a freelance content writer and editor who has previously written for the BBC. Jean is now taking her first steps into the charity sector after spending some time writing for both Diabetes UK &amp; CharityJob.","url":"https:\/\/www.charityjob.co.uk\/careeradvice\/author\/jeanmerrylees\/"}]}},"_links":{"self":[{"href":"https:\/\/www.charityjob.co.uk\/careeradvice\/wp-json\/wp\/v2\/posts\/11474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.charityjob.co.uk\/careeradvice\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.charityjob.co.uk\/careeradvice\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.charityjob.co.uk\/careeradvice\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/www.charityjob.co.uk\/careeradvice\/wp-json\/wp\/v2\/comments?post=11474"}],"version-history":[{"count":0,"href":"https:\/\/www.charityjob.co.uk\/careeradvice\/wp-json\/wp\/v2\/posts\/11474\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.charityjob.co.uk\/careeradvice\/wp-json\/wp\/v2\/media\/11480"}],"wp:attachment":[{"href":"https:\/\/www.charityjob.co.uk\/careeradvice\/wp-json\/wp\/v2\/media?parent=11474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.charityjob.co.uk\/careeradvice\/wp-json\/wp\/v2\/categories?post=11474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.charityjob.co.uk\/careeradvice\/wp-json\/wp\/v2\/tags?post=11474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}