{"id":13398,"date":"2024-01-19T10:00:23","date_gmt":"2024-01-19T10:00:23","guid":{"rendered":"https:\/\/www.charityjob.co.uk\/careeradvice\/?p=13398"},"modified":"2024-04-02T10:18:09","modified_gmt":"2024-04-02T09:18:09","slug":"5-ways-to-upgrade-your-digital-skills-to-boost-your-job-hunt","status":"publish","type":"post","link":"https:\/\/www.charityjob.co.uk\/careeradvice\/5-ways-to-upgrade-your-digital-skills-to-boost-your-job-hunt\/","title":{"rendered":"How to Upskill Yourself in Digital Marketing"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":159,"featured_media":10944,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[189,9141],"tags":[9131,871],"class_list":["post-13398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career-development","category-developing-charity-career","tag-charity-skills","tag-marketing"],"acf":{"job_search_bottom_form":false,"image":13375,"background":13375,"excerpt":"What can you do as a candidate to upskill\u00a0yourself in digital marketing and show that you\u2019re up to speed with the latest digital trends?","contenttypes":[{"acf_fc_layout":"text_content","menu_title":"","content":"We\u2019ve increasingly seen charities embracing\u00a0online events, trialling\u00a0innovative\u00a0methods of working, and exploring\u00a0new social media opportunities.\u00a0So\u00a0what can you do as a candidate to upskill\u00a0yourself in digital marketing and show that you\u2019re up to speed with the latest digital trends?\r\n\r\n&nbsp;"},{"acf_fc_layout":"text_content","menu_title":"Digital transformation in the charity sector\u00a0","content":"<h2><strong>Digital transformation in the charity sector\u00a0<\/strong><\/h2>\r\nOver the past few years, digital has dominated in most areas of the charity sector. For example, fundraisers used to be more specifically focused on face-to-face interactions and managing physical events. But digital events are continuing to prove successful by increasing accessibility, online exposure and interaction. This means that charities now expect candidates to be familiar with things like remote event platforms, webpage creation and user experience.\r\n\r\nWhether you work in fundraising, marketing, sales or operations, there are many ways to make sure you\u2019re keeping up with the sector\u2019s digital transformation and upskill yourself in digital marketing.\r\n\r\n&nbsp;"},{"acf_fc_layout":"text_content","menu_title":"1. Content and SEO ","content":"<h2>1. Content and SEO<\/h2>\r\nDigital content includes anything you publish online. Powerful content is underpinned by an SEO strategy. Without this, a charity\u2019s digital efforts may reach a limited audience. When you produce online content, it should be high quality, search engine-friendly and helpful to the user.\u00a0Search engines rank content based on many factors, such as clarity, usefulness and complexity. When content fulfils these criteria, it\u2019ll be easier for users to find.\r\n\r\nTo dive into the intricacies of content planning, content creation, and SEO, it\u2019s worth attending training courses such as <a href=\"https:\/\/academy.hubspot.com\/courses\/seo-training\">HubSpot Academy<\/a> or the Government\u2019s <a href=\"https:\/\/nationalcareers.service.gov.uk\/find-a-course\/the-skills-toolkit\">Skills Toolkit<\/a>. If you\u2019re looking to build on existing skills, you could attend digital marketing conferences such as <a href=\"https:\/\/www.brightonseo.com\/\">Brighton SEO<\/a>\u00a0or\u00a0<a href=\"https:\/\/learninbound.com\/\">Learn Inbound<\/a>.\r\n\r\n<img class=\"alignnone size-full wp-image-10943\" src=\"https:\/\/charityjob.wpengine.com\/wp-content\/uploads\/2019\/01\/brush-up-on-digital-fundraising-skills.jpg\" alt=\"brush up on digital fundraising skills\" width=\"975\" height=\"515\" \/>"},{"acf_fc_layout":"text_content","menu_title":"2. Building webpages","content":"<h2>2. Building webpages<\/h2>\r\nWebpages are the individual pages that make up a website. One type that fundraisers might use are landing pages. These are used to direct users to a selected message,\u00a0such as\u00a0a particular event or service offer. They enable you to keep this information focused and self-contained.\r\n\r\nWebpages can be created in minimal time using simple tools such as <a href=\"https:\/\/wordpress.com\/\">WordPress<\/a>,\u00a0<a href=\"https:\/\/www.wix.com\/\">Wix<\/a>\u00a0and\u00a0<a href=\"https:\/\/mailchimp.com\/\">Mailchimp<\/a>.\u00a0They can be set up to track referred traffic from the likes of social media or a dedicated marketing campaign.\r\n\r\n&nbsp;"},{"acf_fc_layout":"text_content","menu_title":"3. UX","content":"<h2>3. UX<\/h2>\r\nShort for \u2018user experience,\u2019 UX refers to all the interactions that a visitor has with a website. Good UX design makes a user\u2019s journeys smooth, enjoyable and frustration-free. Just as importantly, it also means they\u2019re likely to keep returning. You may already have a UX Designer at your charity, but it\u2019s always useful to know the basics of UX yourself, particularly if you work in marketing or sales. There are several UX tools which offer free courses that you might like to try, including <a href=\"https:\/\/www.figma.com\/resources\/learn-design\/\">Figma<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.coursera.org\/learn\/user-experience-design\">Coursera<\/a>.\r\n\r\n<img class=\"alignnone size-full wp-image-10944\" src=\"https:\/\/charityjob.wpengine.com\/wp-content\/uploads\/2019\/01\/digital-fundraising-social-media.jpg\" alt=\"digital fundraising social media\" width=\"975\" height=\"515\" \/>"},{"acf_fc_layout":"text_content","menu_title":"4. Social media","content":"<h2><strong>4. Social media<\/strong><\/h2>\r\nThis is an easy way for charities to raise awareness for a minimal cost, or for free. \u2018Organic\u2019 social media involves providing free content. \u2018Paid\u2019 social media involves investing a small cost to roll out a marketing strategy and sponsored messages.\r\n\r\nMost charities will have a presence on at least Twitter\/X, Instagram and Facebook, so it\u2019s worth making sure you know how to use these effectively for marketing. It can also help to be comfortable producing content via channels like YouTube, LinkedIn, Snapchat,\u00a0TikTok\u00a0and\u00a0Twitch.\r\n\r\nSo where to start? It\u2019s worth\u00a0taking a look\u00a0at Facebook\u2019s specific\u00a0<a href=\"https:\/\/www.facebook.com\/help\/1640008462980459\/\">advice for charities<\/a>.\u00a0<a href=\"https:\/\/www.facebook.com\/business\/learn\/courses\">Meta Blueprint<\/a> is a training system developed by Meta (which owns Facebook and Instagram) that offers courses and training programmes for free. This could be a great place to start with training if you\u2019re looking to upskill yourself in digital marketing. You can train in a variety of digital marketing skills such as community management and creating ads. To become \u2018certified\u2019 on Meta for different skills, you can take an exam at the end of each course.\r\n\r\nThe <a href=\"https:\/\/www.linkedin.com\/learning\/\">LinkedIn Learning hub<\/a> hosts thousands of courses of varying lengths, many of which are focused on marketing. They also have a pricing option <a href=\"https:\/\/nonprofit.linkedin.com\/learn-develop\">aimed at non-profits<\/a>, so you can upskill yourself in digital marketing without blowing your charity\u2019s budget.\r\n\r\nAnd there are many free social media training platforms to aid you throughout your journey, such as\u00a0<a href=\"https:\/\/education.hootsuite.com\/\">Hootsuite Academy<\/a>\u00a0and\u00a0<a href=\"https:\/\/academy.hubspot.com\/\">HubSpot Academy.<\/a>\u00a0If you have a Charity Digital subscription, you get access to their <a href=\"https:\/\/charitydigital.org.uk\/search?q=webinar&amp;SortBy=Date\">archive of webinars<\/a>. These cover different topics, trends and insights in digital marketing and fundraising in the charity sector.\r\n\r\n&nbsp;"},{"acf_fc_layout":"text_content","menu_title":"5. Google Analytics and Google Ads  ","content":"<h2>5. Google Analytics and Google Ads<\/h2>\r\nGoogle's Analytics and Ads platforms are among the most important digital marketing tools. Google Analytics tracks website traffic and provides rich, real-time data analysing the online behaviour of your site users and return on investment. This can be linked to multiple domains and your own social media platforms. You get rich, in-depth data on organic traffic, returning users, session length and website referrals, to name a few.\r\n\r\nGoogle Ads is Google\u2019s chief advertising platform for users looking to advertise on Google, mobile apps, and videos. When combined with Google Analytics data, you can take a calculated approach to directly target your audience. The beauty of Google Ads is that it\u2019s globally accessible, self-managed and the pricing structure is transparent.\r\n\r\nThere are several free\u00a0Analytics\u00a0courses\u00a0which you could consider if you\u2019re looking to upskill yourself in this area of digital marketing. The most renowned is\u00a0<a href=\"https:\/\/analytics.google.com\/analytics\/academy\/\">Analytics Academy<\/a> which offers free, online learning on Google Analytics and other data analysis tools. You can use Analytics Academy to prepare for the\u00a0<a href=\"https:\/\/support.google.com\/analytics\/answer\/3424288\">Analytics Individual Qualification (IQ) exam<\/a>\u2014an industry recognized qualification.\u00a0If you\u2019re looking to learn more about Google Ads,\u00a0<a href=\"https:\/\/grow.google\/intl\/uk\/#filter\">Google Digital Garage<\/a>\u00a0is a good place to start.\r\n\r\n<img class=\"alignnone size-full wp-image-10723\" src=\"https:\/\/charityjob.wpengine.com\/wp-content\/uploads\/2018\/12\/interview-presentation-design.jpg\" alt=\"interview presentation design\" width=\"975\" height=\"515\" \/>"},{"acf_fc_layout":"text_content","menu_title":"","content":"It\u2019s all about\u00a0developing\u00a0the right digital skills to suit your\u00a0role and\u00a0level of experience. So think about\u00a0where you\u2019d like your career to take you next, then look at the digital avenues that\u2019ll help you achieve this. Good luck!\r\n\r\n&nbsp;\r\n\r\n<strong>Still looking for your next digital marketing charity role? Take a look at what\u2019s <a href=\"http:\/\/www.charityjob.co.uk\/jobs\">currently available on CharityJob<\/a>. You never know, you could find your next dream job!<\/strong>\r\n\r\n&nbsp;\r\n\r\n<em>This post was originally published in 2021. We\u2019ve updated it to ensure relevance and to reflect the current job seeker experience.<\/em>\r\n\r\n&nbsp;"}],"keyword":"","related_articles":[{"article":11542},{"article":14138},{"article":7964}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Upskill Yourself in Digital Marketing - CharityJob Blog<\/title>\n<meta name=\"description\" content=\"What can you do as a candidate to upskill\u00a0yourself in digital marketing and show that you\u2019re up to speed with the latest digital trends?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.charityjob.co.uk\/careeradvice\/5-ways-to-upgrade-your-digital-skills-to-boost-your-job-hunt\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" 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