Agriculture Value Chain and Market Linkages Training

Marketing, Training

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About the course

Value chains encompass the full range of activities and services required to bring a product or service from its conception to sale in its final markets—whether local, national, regional, or global. Value chains include input suppliers, producers, processors, and buyers, as well as the support services and enabling environments that form a dynamic market system.

This course is aimed at equipping the participants with principles and practices of the value chain and market linkages management. 

Target Participants

This course targets participants working in agriculture research, value chain and market development projects managers, government institutions, NGO staff, and agribusinesses.

Course duration

7 Days

What you will learn

By the end of this training the participants will be able to understand about:

  • The market systems
  • Value chain cycle
  • Value chain financing 
  • Designing and implementing value chain project
  • M&E of Value Chain Project
  • Risk management in value chain 

What you will learn

Course Outline

Introduction to Agriculture Value Chain

  • Definition of value chain
  • Key concepts in value chain
  • Value chain cycle

Value Chain Analysis

  • Introduction to value chain development
  • Key concepts in value chain analysis
  • Value chain analysis process
  • Mapping a value chain
  • Tools and techniques in value chain analysis
  • Case study: Value chain analysis

Market Analysis and Development

  • Introduction to market analysis
  • Supply, demand and price setting
  • Standards and certification
  • Analyzing competition

Market Linkages

  • Introduction to market linkages
  • Types of market linkages
  • Factors affecting success of linkages
  • Enabling environment in market linkages

Value Chain Governance

  • Introduction to value chain governance
  • Importance of value chain governance
  • Types of value chain governance
  • Analyzing value chain governance

Value Chain Financing

  • Introduction to Value Chain Financing
  • Type of Value Chain Finance
  • Instruments to promote agricultural value chain finance

Agriculture Value Chain Project Design 

  • Formulation of the project goal statement
  • Project causal pathway design
  • Development of a logical framework

Monitoring and Evaluation of VC Development Projects

  • Selection of Key Indicators
  • Development of Performance Measurement Framework
  • Evaluation of VC and Market Linkages Projects
  • Impact Assessment of VC and Market Linkages Projects

Gender Mainstreaming in Agriculture Value Chain 

  • Gender Analysis in Value Chains
  • Integrating Gender Issues into Agricultural Value Chain Process
  • Constraints in Gender Integration in Value Chains 

Training Approach

This course is delivered by our seasoned trainers who have vast experience as expert professionals in the respective fields of practice. The course is taught through a mix of practical activities, theory, group works and case studies.

Training manuals and additional reference materials are provided to the participants.


Upon successful completion of this course, participants will be issued with a certificate.

Tailor-Made Course

We can also do this as tailor-made course to meet organization-wide needs. Contact us to find out more: [email protected]