Audience Development and Marketing

Overview

This training has been organised for voluntary groups within the Land of the Fanns area with an environmental or heritage focus.

This training takes place as part of Land of the Fanns Landscape Champions of Tomorrow. Empowering communities to upskill and take ownership of their local heritage and green spaces.

To complete this training you must complete both the Tuesday 13 and Thursday 15 April 10am-12noon sessions with some preparatory and follow-up work.You must attend both parts to complete this training.

What you will learn

If you run a place that people visit, such as an historic house, a nature reserve or a country park, and would like more people to visit, these workshops are for you. We will use a tried and tested visitor segmentation model to focus on what motivates people to visit places like yours. This highlights four key motivations which are a great tool for understanding the different reasons people do, or do not, visit you. We will look in detail at one of your existing core audiences and review your offer for (at least) one new audience to develop your best approach to building visitor numbers.

What you require

Notebook and pen