Posted by Metis
Brand Psychology: Branding With Product Development
This program, with illustrative graphics and animations for an immersive experience, addresses the biggest challenge brands face in today's brand-eroding e-commerce age: how can I (re-) build my brand's 'Emotional Equity' and activate an emotional need for my brand?
It's very difficult. But entirely possible.
In my 20-year career spanning insights, branding and communication, and working with Fortune 500 and emerging brands in various global markets, I learned that consumer purchase decisions are never swayed solely with info on tech, quality and performance. Never. Ever.
Brands win by psychologically ‘framing’ product and brand experience, by creating a feeling of personal relevance.
Brands win by touching people emotionally.
In this program I share what I gained via hundreds of insights and brand communication projects that I carried out for companies including Unilever, Coca-Cola, Adidas, Ford, L'Oreal, Tencent, Pernod Ricard, Colgate, Bosch and many others. You will gain advanced understanding of psychological insights techniques that decode critical customer needs, how to align branding & communication with people's perceptions and emotions, and how to create a brand experience in an engaging and motivating way.
Here are the tools you need to become a top-flight branding specialist: the scientific knowledge and creative inspiration you gain here is distilled to the essence of what really matters at each critical step, conveyed in a seamless journey through the whole customer insights to final brand experience crafting process.
This course is divided into 4 sections:
You will learn and/or sharpen your skills in:
...and your will, as an additional benefit, stop wasting money on the wrong kind of advertising, influencer or constant discounting.