Copywriting Secrets

Social Studies, Management


  • This Copywriting Secrets course is endorsed by ABC Awards & Certa Awards, a recognised Awarding Organisation for providing high-quality vocational qualifications across a wide range of industries.
  • Earn 2 certifications in 1 course, on successful completion of the course you will be eligible to obtain an endorsed certificate from ABC Awards & Certa Awards along with the certificate of achievement (2 CPD points) without any further studies.
  • Whether you are self-taught and you want to fill in the gaps for better efficiency and productivity, this Copywriting Secrets course will set you up with a solid foundation to become a confident copywriter and develop more advanced skills.
  • This comprehensive Copywriting Secrets course is the perfect way to kickstart your career in the field of copywriting. This course will give you a competitive advantage in your career, making you stand out from all other applicants and employees.
  • As one of the leading course providers and most renowned e-learning specialists online, we’re dedicated to giving you the best educational experience possible. This course is crafted by industry expert, to enable you to learn quickly and efficiently, and at your own pace and convenience. This course has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course is not regulated by Ofqual and is not an accredited qualification.

How Will I Benefit?

  • Boost your career in copywriting
  • Deepen your knowledge and skills in your chosen field just in hours not years!
  • Study a course that has been designed by industry professionals.
  • Save money and time by studying your convenient time
  • Have access to a tutor whenever you are in need

So, what are you thinking about! Start getting the benefits by enrolling today!

Why Choose Lead Academy:

  • Lifetime Access
  • High-quality e-learning study materials 
  • The UK and globally prestigious certification
  • Self-paced, no fixed schedules
  • 24/7 customer support through email
  • Available to students anywhere in the world
  • No hidden fee
  • Study in a user-friendly, advanced online learning platform

Who is this course for?

  • This comprehensive Copywriting Secrets course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of copywriting.

What you will learn

Module 01: Introduction and Background To The Campaign

  • Great copy requires great insights.                    

Module 02: Headlines

  • Secret 1: Write a weak headline if your visual is strong               
  • Secret 2: Sync your headline and your visual                 
  • Secret 4: Make your headline a zinger if your visual is lame                    
  • Secret 5: If in doubt, ask a question                   
  • Secret 6: Start telling a story                 
  • Secret 7: Tie your headline to current events                  
  • Secret 8: Aim for the “hunh?” factor                   
  • Secret 9: Make them smile                    
  • Secret 10: Use headlines for features, images for benefits                      
  • Secret 11: Comparing yourself? Better be clever            
  • Secret 12: Find headlines in your body copy                  

Module 03: Opening Lines

  • Secret 13: Deliver on the premise of your headline                     
  • Secret 14: If in doubt, ask a question                 
  • Secret 15: Start with irony                     

Module 04: Strategic Body Copy

  • Secret 16: Stick to one idea per ad                    
  • Secret 17: Follow a simple script           
  • Secret 18: Give multiple benefits for each feature                       
  • Secret 19: Back all claims with proof                 
  • Secret 20: Borrow credibility                 

Module 05: How to Write Memorable Copy

  • Secret 21: Keep your reader reading                 
  • Secret 22: Build trust with specifics                   
  • Secret 23: Write quirky testimonials                   
  • Secret 24: Use parallel structure            
  • Secret 25: Spin your strongest feature into a theme                    
  • Secret 26: Use original clichés              
  • Secret 27: Write in pictures                   

Module 06: Your Ending, and Some Final Thoughts

  • Secret 28: Come full circle at the end                 
  • Secret 29: Give your buyer something to think about                  
  • Secret 30: Write like a pro (a few words on style)

What you require

Entry Requirement

  • There are no academic entry requirements for this Copywriting Secrets course, and it is open to students of all academic backgrounds. 
  • As long as you are aged seventeen or over and have a basic grasp of English, numeracy and ICT, you will be eligible to enrol.

Method of Assessment

  • On successful completion of the Copywriting Secrets course, you will be required to sit an online multiple-choice assessment. The assessment will be evaluated automatically and the results will be given to you immediately.


Endorsed Certificate from ABC Awards & Certa Awards

  • After successfully passing the MCQ exam you will be awarded the Copywriting Secrets Endorsed Certificate by ABC Awards & Certa Awards, a recognised Awarding Organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is an accreditation fee to obtain an endorsed certificate which is £65.

Certificate of Achievement from Lead Academy

  • After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. You/your employer can verify your certificate through our website. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35.

Career path

  • This Copywriting SecretsCopywriting Secrets course opens a brand new door for you to enter the relevant job market and also provides you with the chance to accumulate in-depth knowledge at the side of needed skills to become flourishing in no time. You will also be able to add your qualifications to your CV, enhance your career and become more competitive in your chosen industry.



Lead Academy, Home-based, WC1N 3AX

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