Developing a winning campaign strategy and plan

Overview

Whether you're new to campaigning or looking to refresh your thinking and create a bigger impact, this course will help you combine your passion with strategic thinking to plan and deliver more successful campaigns.

Campaigning is about improving the world around you. Combining passion and energy with strategic thinking and focus, you can create effective campaigns that make great strides towards achieving your charitable aims. We have a proven track record as a campaigning organisation that seeks to influence Whitehall and Westminster. We use our expertise to inform and develop our training, to make sure that it remains up-to-date and addresses your needs. This one-day course aims to introduce key strategy decisions that are essential for planning successful campaigns.

Outcomes

By the end of the day you will be able to:

• identify the key elements of developing a campaigning strategy
• demonstrate how change happens by linking planning theory to practical campaign planning
• develop a campaign strategy and identify desired impacts and outcomes
• develop ideas about how to improve your campaign strategies (existing or new).

Who should attend?

The course is aimed at those who have responsibility for developing campaign strategies and plans within their organisation. Whether you're new to campaigning or looking to refresh your thinking and create a bigger impact, this course will help you combine your passion with strategic thinking to plan and deliver more successful campaigns.

Who runs it?

Brian Lamb is the Independent Campaigns and Policy Consultant and Chair of the NCVO Advisory Group on Campaigning. He is the author is of the Good Guide to Campaigning and Influencing.

Contact us

Any questions please email [email protected] on 020 7520 2587