Developing a winning strategy and campaign

Campaigning, Training

Start date


End date



Campaigning is about improving the world around you. Combining passion and energy with strategic thinking and focus, you can create effective campaigns that make great strides towards achieving your charitable aims. This one-day course aims to introduce key strategy decisions that are essential for planning successful campaigns. Whether you're new to campaigning or would like to refresh your strategic approach, this one-day course will help you to create campaigns that effectively align with your charitable aims and objectives.

We have a proven track record as a campaigning organisation that seeks to influence Whitehall and Westminster. We use our expertise to inform and develop our training, to make sure that it remains up-to-date and addresses your needs.


The course is aimed at those who have responsibility for developing campaign strategies and plans within their organisation. Whether you're new to campaigning or looking to refresh your thinking and create a bigger impact, this course will help you combine your passion with strategic thinking to plan and deliver more successful campaigns.


Brian Lamb is the Independent Campaigns and Policy Consultant and Chair of the NCVO Advisory Group on Campaigning. He is the author of the Good Guide to Campaigning and Influencing.

What you will learn


By the end of the day you will be able to:

  • identify the key elements of developing a campaigning strategy
  • demonstrate how change happens by linking planning theory to practical campaign planning
  • develop a campaign strategy and identify desired impacts and outcomes
  • develop ideas about how to improve your campaign strategies (existing or new).



NCVO Society Building, 8 All Saints Street, Greater London, N1 9RL

Google Map