Finding New Customers And Making More Sales

Overview

Finding new customers, increasing revenue and growing your charity or social enterprise through sales requires forward planning and an effective sales technique. This one-day workshop will provide you with all the tools, techniques and help you will need to make finding new customers as straightforward as possible.

What you’ll learn from this course:

Sales Planning

• Identifying which markets and customers you want to target
• Setting out the target customer criteria
• How to reach this target audience – marketing and sales campaigns
• Developing an incoming enquiry process

Sales Activity

• Setting business development goals and sales targets
• Measuring success
• Identifying critical sales activities

Pre-sale Customer Understanding

• Planning what research is required before you make contact with a new client
• Identifying the stakeholders that are involved in the decision making process
• How to open up a conversation

Sales Technique

• Understanding client needs and situation – questioning and establishing sales opportunities
• Presenting a relevant sales pitch
• How to close and get commitment from the customer

What do participants say?

“Excellent facilitation with a good mix of exercises…perfect timing for next year’s planning” Belinda Guild, Shelter.

“Well structured and engaging training with lots of effort made to focus on the context of our own particular organisations” Adam Geach, Action Tutoring.

“Before I attended the workshop I thought it would be quite a dry training day – this was not the case and I find it really enjoyable and interactive and could relate all elements to my every day role. Thank you! Zoe Howard, Good Things Foundation

“A good amount of depth and didn’t feel too rushed” Rhiannon Lane, Bright Shadow

“A good pace – lots covered and some nice new techniques to take back” Kevin Croasdale, Living Streets.

“Very valuable to my business…the return on investment will be immense. I’m taking away some gems” Cheryl Walker, Purple Moon Drama

“Trainer was very good – knowledgeable and gave excellent tips and recommendations” Harinder Birring, Shelter

“Very practical, direct and useful course. Great topic for training” Sarah Foxlee, UCL

“Well rounded course, applicable to any and all social entrepreneurs and third sector organisations” Matt Moxon, Good Things Foundation