Funding strategy and diversification in the current climate

Fundraising, Management

Start date


End date



The training will run on 30 September 2021 from 10.00 until 15.00 with short breaks and a longer lunch break.


This course is aimed at people responsible for funding in small and medium-sized charities. It is best suited to those who have responsibility for developing a funding strategy and those seeking to diversify their income.

This was an incredibly useful training session, it has given us a framework and some tools to start tackling our funding strategy without fear! Peterborough Rape Crisis


Leah Selinger is a consultant at NCVO. Leah’s fundraising experience includes holding director of fundraising roles at national charities, and supporting small and medium sized voluntary sector organisations to raise funds from a wide range of sources.  She is a trustee and school governor, and has experience of grant making. 

Leah has almost 20 years’ experience as a senior manager and fundraiser in the voluntary sector where she has worked in, and with, organisations to be help them become more effective and sustainable through a combination of support services covering governance, strategy, income generation and execution.

What you will learn

By the end of the day you will:

  •   Understand the current operating environment
  •   Understand how to analyse your funding
  •   Identify how and where you might diversify your funding
  •   Understand the key components of a funding strategy and the steps needed to develop one