Making the news: generating positive PR for your charity

Overview

In a fast-changing media landscape what are the best ways to generate interest and attention for your charity? And how do you turn a moment in the spotlight to best advantage, however it comes about?

Join us for top tips, best practice case studies and fresh thinking on how to earn coverage, develop great media relationships, and keep your cause in the public eye for the right reasons.

• Media trends – what media are people consuming, when, where and how?
• Meet the media – what do journalists really want from you?
• Under attack – can you counter a hostile story, or even turn it to your advantage?
• Case studies – best practice on finding, supporting and making the most of that precious resource – your stories
• Celebrities, vloggers, influencers – who can really help you reach an audience in a content-rich, multiplatform world?
• Super stunts – planning and executing a hit photo opportunity
• Effective relationships – working with media partners
• Data journalism – finding the story in your research or programme data
• Effective measurement and evaluation – KPIs that feed learning and improvement
• The perfect brief – how to get the most out of working with a PR agency

Refreshments and snacks will be provided during the breaks and there’ll be a two-course networking lunch.

For more information and to book yourself a place, please visit the event page on our website: https://www.charitycomms.org.uk/events/making-the-news-conference

Cost

CharityComms organisational and individual members: £175+vat Corporate Partners: £220+vat Small charity (income up to £1m): £195+vat Medium charity (income £1-5m): £245+vat Large charity (income £5m - 10m): £280+vat Super large charity (income £10m+): £310+vat Corporate/Public sector: £395+vat