Mastering Brevity

Fundraising, Training

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In the words of Oscar Wilde: “I haven’t got time to write you a short letter, so here is a long one.”  Squeezing all your points into a tiny word count is an essential skill.

We’ll explain the difference between active and passive statements and equip you to convert lengthy passive statements in direct and shorter active ones.  We’ll also draw upon the wisdom of George Orwell to help you write with greater clarity, less jargon and less words.  We’ll use case studies to learn and then help you to apply these techniques within your own writing.

Presenters:Bill Bruty and Rob Parton

What you will learn

  • Ability to reduce word counts by converting from passive to active voice.
  • Ability to reduce word counts by using techniques to cut out unnecessary words.

What you require

A curious mind.