MSc Charity Marketing and Fundraising

Marketing, Fundraising

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 Charity marketeers are under pressure to deliver better-than-ever results within an ethically managed, robust and accountable strategic framework. This course has been designed specifically to meet their needs. You will study how charities are using new and existing marketing ideas to acquire and distribute resources. And you will look at the practical application of key strategic marketing concepts and planning disciplines to voluntary sector organisations.

The MSc course is taught on a part-time basis over a period of two years. Students initially enrol on the Postgraduate Diploma with the specialist area of their choice, and confirm their intention to complete the MSc at the end of the first year.

Derek Holder Legacy Trust Bursary:

Cass CCE is pleased to announce that we are able to offer five bursaries (of £1,000 each towards the fees) to individuals who, in addition to meeting the normal entrance requirements, can demonstrate how their organisation meets the set criteria. These are available for applications for October 2019.

Find more information on the Derek Holder Legacy Trust bursary here:

What you will learn

Throughout the course you will focus on the application of a strategic marketing approach. Under the umbrella of strategy you will look at and discuss effective brand management, selecting and adopting alternative channels, and the role and types of charity marketing communications.         

What you require

In general we ask for a good first degree, normally an upper second-class honours degree from a British University or an equivalent qualification from a leading overseas institution; and three or more year’s relevant experience at a senior level. In exceptional cases we will also accept those without a degree but with significant work experience



Cass Business School, Greater London, EC1Y 8TZ

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