Online Advocacy Strategy and Influencing Skills

Advocacy, Campaigning

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This new online course introduces participants to the core skills needed to influence powerful stakeholders and policy processes in a range of contexts. It also gives participants a thorough understanding of how to develop and monitor effective advocacy strategies. The course is articulated in 8 weekly modules, with a combination of six live sessions and independent learning.

The live sessions are designed in a way to maximise interaction between participants, through skilled facilitation and techniques such as virtual whiteboards/scrapbooks and break-out groups. You will have access to videos / screencasts, slides, links to videos and background reading, all accessed through INTRAC’s e-platform. Using these inputs, you will be asked to complete 1-2 assignments each week in order to consolidate your learning or prepare for the next week’s live session.

A critical element of the course is the interaction with other participants and the opportunity to share and learn from each other’s experiences and stories. You will be able to share challenges, relevant stories and personal reflections with your fellow participants through an online discussion forum. Through personal assignments and live session discussions, you will be encouraged to apply the tools and techniques provided on the course to developing strategies for the real live issues you may be advocating on, either at present or at some point in the future.

Who is this training course suitable for?

This course is particularly relevant to those with some experience in advocacy which
they would like to build on or to those who are intending to engage in some form of
advocacy in the near future. Participants do not need to have had formal work
experience in this area or to have worked in an advocacy/policy role.

This e-learning course provides flexibility and enables you to take part in an INTRAC course wherever you are. For more details on the course content and timetable of the live sessions, please download the course profile below.

Course fee:  GBP 695

Application deadline:  21 December 2020.Applications are now being accepted. Please take note that we may close the applications once the course is fully booked now.

Course trainer:Helen Collinson is an experienced advocate with thirty years’ experience in this field, who still works part-time in a senior advocacy role in a large international development NGO. Helen has been an INTRAC Associate since 2008, training civil society and providing them advocacy strategy support in parts of Asia, Africa, the Middle East, Latin America and Eastern Europe.

What you will learn

Summary of course content

  • Identifying common tools and techniques behind successful advocacy initiatives
  • Developing an advocacy strategy – key steps
  • Analysing the context for your advocacy and where power lies
  • Developing a theory of change and an advocacy roadmap
  • Tools and techniques for monitoring and evaluating advocacy, including advocacy indicators
  • Developing and communicating an advocacy message
  • Persuasive technique


What is the course format?

The online Advocacy Strategy and Influencing Skills is a facilitated, interactive and collaborative e-learning experience. You will have access to:

  • Six interactive live sessions facilitated by our highly experienced consultant and an instructional producer, including small groups discussions and exercises. Each webinar lasts 90 minutes.
  • All programme materials on the INTRAC e-learning platform, including videos and self-paced activities
  • Opportunities to interact with other participants on the programme through the platform discussion forums and the live sessions
  • One 50-minute individual mentoring session via Skype Feedback on your individual assignment


What you require

What are the IT requirements?

You will need a laptop and ideally also a headset, as well as access to broadband internet. You will need to be able to download software (Zoom) to access the live sessions. INTRAC’s e-learning platform (Moodle) is accessible via browser.

If you have any doubt about these requirements, please do get in touch.