Persuasive Story Telling

Fundraising, Training

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When they don’t have an application form and they don’t tell what to say, how do you construct a proposal?

We will take you through a six-stage process which will reveal a logical structure for persuasive storytelling.  We will start with identifying the problem in factual and emotional terms, move onto the fears and the hopes and then developing a solution and proposition for the donor. You’ll be able to practice crafting a story for your own organization using this technique.

Presenters:Bill Bruty and Rob Parton

What you will learn

  • Understanding of the six ingredients of a persuasive story.
  • Understanding of the role of empathy and how to build this into your stories.
  • How to use the ‘Disney Method’ to construct a powerful story.

What you require

A curious mind.