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Overview
Introduction
Customer service is essential in ensuring the clients feels not only valued but also respected and willing to visit the business in future. Customer service can also help an organization to stand out from their competitors, maintain its positive reputation among its customers and therefore gain more in terms of profit arising from retained clients and from referrals coming as a result of well served customers. Public Relations (PR) on the other hand involve raising company's authority, building relationships with key people and managing company’s reputation. Through Public Relation, the company build trust and credibility with groups that are important to it. This 5 days training will equip participants with skills necessary in ensuring organization success, improved individual performance and organization performance at large.
Duration
5 Days
Course Objectives
By the end of this course the participants will:
- Assess and review your value proposition for each core customer segment
- Understand Customer Relationship Management systems and their value
- Align customer service approaches and deliver consistency
- Understand Public Relation and its role in customer care in the organizational development
- Learn how to use media to build effective public relations and design customer care management systems
- Identify and establish links between excellence in customer service, business practices and polices
- Demonstrate skills in resolving conflict and confrontation, identify a plan to apply and enhance communication skills in the workplace to address existing conflicts
- Demonstrate an understanding of the role of public relations in the growth of an organization and as a competitive tool
- Critically review the customer acquisition and retention strategies of leading organisations as benchmarks for success
Who should attend?
- Receptionists
- Customer relations officers
- Administrators
- Marketing executives and managers
- Managers and supervisors
- Customer service professionals
Course Content
Click on the link to view course content https://upskilldevelopment.com/customer-care-and-public-relations-for-improved-organization-performance-course
What you will learn
Leaning Objectives
By the end of this course the participants will:
- Assess and review your value proposition for each core customer segment
- Understand Customer Relationship Management systems and their value
- Align customer service approaches and deliver consistency
- Understand Public Relation and its role in customer care in the organizational development
- Learn how to use media to build effective public relations and design customer care management systems
- Identify and establish links between excellence in customer service, business practices and polices
- Demonstrate skills in resolving conflict and confrontation, identify a plan to apply and enhance communication skills in the workplace to address existing conflicts
- Demonstrate an understanding of the role of public relations in the growth of an organization and as a competitive tool
- Critically review the customer acquisition and retention strategies of leading organisations as benchmarks for success