Target Setting Formulas

Overview

Your job and the organization’s future can often depend upon hitting that target, so make sure that it is accurate and built upon evidence.

We’ll reveal that there are only a few things you can do with a portfolio of donors:  recruit new supporters, persuade one-off givers to give again, reactivate lapsed donors, maintain your ‘steady eddies’ and then transform donors’ giving levels.  You’ll discover how to break down your target into five segments and then use evidence from the past to predict the future – with accuracy.  After this workshop, target setting will become scientific and not speculative.

Presenters: Bill Bruty 

What you will learn

• Understanding the five different objectives for donor targeting.
• Ability to set targets based upon robust, evidence-based formulas.

What you require

A curious mind.