Posted by Grays Medic
Your job and the organization’s future can often depend upon hitting that target, so make sure that it is accurate and built upon evidence.
We’ll reveal that there are only a few things you can do with a portfolio of donors: recruit new supporters, persuade one-off givers to give again, reactivate lapsed donors, maintain your ‘steady eddies’ and then transform donors’ giving levels. You’ll discover how to break down your target into five segments and then use evidence from the past to predict the future – with accuracy. After this workshop, target setting will become scientific and not speculative.
Presenters: Bill Bruty
A curious mind.