Training on Resource Mobilization and Proposal Writing

Fundraising, Training

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About the course

The ability of development partners to implement their project interventions is dependent on their access to donor funding. Access to these funds requires submission of proposals for consideration by the potential donors. Project results should be effectively communicated and shared through good reports.

For sustainable and effective implementation of project interventions, it is essential that organizations have the capacity to design, write and deliver high quality project proposals and reports.This course aims to equip participants with skills in writing and presenting effective and successful proposals. The participants will also acquire skills in writing quality reports which can engage the audience.

Target Participants

This course is aimed at managers, program/project coordinators and other project staff whose roles involve developing proposals for fundraising and report writing for their organization.

Course duration

5 Days

What you will learn

By the end of this course the participants will be able to:

  • Understand different ways of resource mobilization
  • Understand the principles of project development and proposal writing
  • Organize the different components of a proposal in a logical flow
  • Write an effective proposal according to donor’s requirements and guidelines
  • Use of M&E frameworks in project design when developing a proposal
  • Write good quality reports tailored to a target audience

Course Outline

Introduction to Resource Mobilization

  • Why resource mobilization is important
  • Resource mobilization principles and practices
  • Different ways of resource mobilization
  • Resource mobilization framework
  • Current funding environment for non-profit organizations

Overview of Proposal Writing

  • What is a proposal? Different types
  • Importance of proposal writing in grants mobilization
  • Understanding donors’ requirements
  • Proposal formats
  • Solicited vs Unsolicited Proposals
  • Project Development and Proposal Writing

Project Development and Planning in Proposal Writing

Project Rationale

  • Project Background
  • Needs Assessment including target population
  • Project Justification

Project Overview

  • Project Goal
  • Project Beneficiaries
  • Critical Assumptions
  • Project Strategy

Project Design

  • M&E Frameworks for Project design
  • Causal Pathway: Impact, Outcome, Output, Activities, Inputs
  • Project Activities
  • Use of logical framework to design a project
  • Defining project results: impact, outcomes, outputs
  • Developing project Logic Model
  • Developing project implementation strategies and a detailed work plan
  • Measuring project success through monitoring and evaluation frameworks
  • Project budgeting

Strategies for Winning a Proposal

  • Establish technical credibility
  • Use a funder-centered approach
  • Get the budget right
  • Write simply
  • Add unique selling points (USPs)

Building Blocks of a Proposal

  • Introduction
  • Cover letter
  • Cover/title page
  • Proprietary notice
  • Technical approach
  • Project team and relevant experience
  • Project budget
  • Schedule/time table
  • Certifications
  • End reviews
  • Appendixes

Submitting the Proposal

  • Funding agency forms
  • Packaging, politicking and refunding
  • Submission, traditional and online
  • Tips for final checks

Proposal Review

  • Proposal review criteria
  • Proposal review process
  • Grant agreement

Proposal and Report writing Best practices

  • Common mistakes during proposal and report writing
  • Tips for successful proposal and report writing
  • Case studies of successful proposals and effective reports

Training Approach

This course is delivered by our seasoned trainers who have vast experience as expert professionals in the respective fields of practice. The course is taught through a mix of practical activities, theory, group works and case studies.

Training manuals and additional reference materials are provided to the participants.


Upon successful completion of this course, participants will be issued with a certificate.

Tailor-Made Course

We can also do this as tailor-made course to meet organization-wide needs. Contact us to find out more: [email protected]

Training venue

The training will be conducted at Devimpact Institute Training Centre, Nairobi Kenya.


The training fee covers tuition fees, learning materials, and training venue. Accommodation and airport transfer are arranged for our participants upon request.

Payment should be sent to our bank account before start of training and proof of payment sent [email protected]