Digital Communications Executive Jobs in Birmingham
EPIC Restart Foundation empowers those recovering from gambling harm to restart positive lives and we are seeking a dynamic Head of Marketing & Communications to join our growing team.
If you are excited by the opportunity to change lives and support people in recovery to rebuild their lives, then we want to hear from you.
70% of our team and trustees have experienced gambling harm in some form - lived experience is not a requirement for this role, but you must be passionate about making a difference, purpose driven and believe in our mission.
Knowledge, skills & experience
- Proven experience in a senior marketing role
- Experience of website and campaign management, able to produce high quality content
- Excellent writing skills with a proven ability to craft compelling messages
- Experience in print, digital media production and publications. Able to manage external marketing & comms consultants and media relationships.
- Advanced IT and digital skills. Knowledge of graphic design tools and basic video editing software is a plus.
- Excellent planning, organisation, and time management
- Outstanding team working skills
Key Responsibilities
- Develop and execute marketing and communication strategies.
- Lead innovative campaigns across various channels, including digital, social, PR and events
- Build and manage the brand.
- Digital marketing including email, SEO, and website optimisation.
- Create compelling content, including website and marketing collateral.
- Develop and manage the website ensuring it is developed with knowledge of user experience (UX) and accessibility principles.
- Build and maintain strong relationships with media partners, agencies, and influencers to maximise brand exposure.
- Manage national PR outreach and track audience engagement.
The client requests no contact from agencies or media sales.
We have an exciting opportunity for an experienced marketing communications professional to work with our Executive Director and small staff team to help us meet the needs of 1000+ members working on a wide range of policies and programmes in the UK and internationally.. This role will be varied and involve significant elements of the full range of marketing and communications activity, leading on campaigns to increase membership, grow our training and events programme and deepen our influence with government, academic, private and voluntary sector stakeholders.
You can be based anywhere in the UK and we offer up to 10% employer contribution to your pension.
We are particularly seeking someone with experience of working in a social sciences, science or evaluation-focussed organisation.
The client requests no contact from agencies or media sales.
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
Urban Saints are looking to recruit a new Communications Manager to join the team. This is a critical role, where you will be taking a lead to ensure that Urban Saints' internal and external communications are as effective as they can be. You will manage the Communications Team to ensure effective delivery of our communications strategy that promotes the identity and values of Urban Saints. Working with all other branches of Urban Saints, you will also maintain overall responsibility for ensuring that Urban Saints communicates well with the wide range of audiences we are seeking to connect with.
The ideal candidate will be one who understands and is passionate about ministry, particularly with opportunities provided through communications. They will also be experienced and confident with all primary channels and tools within the communications and marketing arena. We are also looking for someone who possesses a strategic mindset who is able to act as advisor to the CEO on Communications and Marketing matters, and to achieve impact through partnership and networking.
When joining Urban Saints, you’ll enjoy benefits including:
- 25 days holiday (pro-rata) plus eight days bank holidays (pro-rata).
- Pension scheme: we contribute 6% to the Urban Saints pension scheme.
- Life assurance: you will receive life assurance cover to the value of four times your annual pensionable salary.
- Homeworking allowance.
- Eight Volunteering days (pro-rata): you will have an opportunity to volunteer for one of our events or a similar charity of choice.
The client requests no contact from agencies or media sales.
We are looking for a proactive, confident and dynamic individual to help us tell our story and get our voice heard. You will join our small creative and supportive team within an empowering, values-led organisation that is person-centred and ambitious to empower disabled people.
This is a new role, and is crucial to the development of the charity over the next three years. You will grow our brand, tell our story, and help develop relationships with partners, funders and the disability community.
We are looking for someone who has a natural flair for and an interest in communications, to develop and implement our aspirational plans, in particular through social media and the development of our website. We are looking for a dynamic content creator who can work independently, take initiative and proactively get our messages across to a wide audience across our various platforms.
The client requests no contact from agencies or media sales.
An exciting opportunity to support the development and lead the delivery of a new Communications Strategy to enhance the SOS brand, engage and inspire target audiences, support partnerships and develop opportunities to promote thought-leadership.
This is a really exciting time to join SOS as we deliver our ambitious new strategy to 2030 – our Conservation Greenprint – to scale up our work in partnership with frontline conservation NGOs and forest-edge communities in Sumatra.
The Marketing and Communications Manager will have the freedom to develop the organisation’s strategy to enhance our reach, support income generation and hone our messaging to inspire new and long term support for our vision to see wild orangutans thriving in resilient rainforest landscapes.
A key part of the Fundraising & Communications team, this role reports to, and will work closely with, the Development Director and fundraising colleagues to amplify campaigns and activity. Key to the success of this role will be the ability to build strong relationships with our Sumatran-based Story Teller, our Programmes team and our partners to keep abreast of impact on the ground and tell these stories.
The ideal candidate is creative, organised, able to work under their own direction while also strong in a team. An excellent writer and communicator with people at all levels and across multiple channels and platforms – confident and keen to create content as well as able to keep sight of the big picture and make recommendations for strategy and direction. If this is you, please download the candidate pack to find out more, including details of how to apply.
The client requests no contact from agencies or media sales.
About the role
As a member of the leadership team, you’ll head up the Communications and Engagement function, overseeing and delivering integrated communications campaigns and ensuring disabled people’s voices are shared widely using inclusive tools and techniques. You’ll be responsible for member engagement, including events, with a focus on growing and diversifying membership, and bringing our community together. You’ll also have responsibility for brand, design, and marketing activity, ensuring this aligns with our values and is accessible.
You will make sure transport justice stays on the agenda, will help ensure that barriers to transport for disabled people are widely known among the public and decision makers, and will grow our movement so that disabled people’s lived experiences will be heard by society in our own words.
About us
Transport for All is the disabled-led group breaking down barriers and transforming the transport system so disabled people can make the journeys we want, with freedom, dignity, ease and confidence. We work with our members to campaign for change, influencing governments, industry and the public.
The client requests no contact from agencies or media sales.
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
Scope is a disability equality charity in England and Wales. Together we are Disability Gamechangers. We work to a society where all disabled people enjoy equality and fairness. We campaign tirelessly for everyday equality for disabled people.
As a Digital Marketing Executive, you will be a core member of our friendly and busy Digital Marketing & Channels team.
The Digital Marketing & Channels team is set up as Scope’s internal digital marketing agency.
Our job is to help teams across the organisation to reach their goals. We do this primarily through running paid advertising campaigns.
You will work with these teams, our internal clients, to identify and understand their target audiences, create plans to reach the audiences and select efficient channels for our marketing campaigns.
Permanent, 35 hours per week
Location: Here East Press Centre, 14 East Bay Lane, London, E15 2GW with flexibility to work from the office, home or both.
The role
You will be:
- Responding to briefs from a range of internal clients encompassing the Services, Retail, Campaigns, Fundraising and Partnerships teams.
- Creating and optimising pay per click advertising campaigns on Google, Bing, YouTube, Facebook and Instagram, amongst other channels.
- Reporting campaign performance to clients weekly and managing their expectations.
- Ensuring campaigns are running within agreed budgets.
- Producing post-campaign wrap up reports.
- Providing training and technical support for users of our email marketing platform.
- Coaching colleagues across the wider organisation on digital marketing best practice.
For more information about the role’s responsibilities, and the skills and experience required please use the link to go to the Scope website.
About you
You will:
- Possess at least 2 years’ experience in a similar role in the private or third sector, or at a reputable agency.
- Have hands on experience of setting up campaigns on key digital marketing platforms.
- Be comfortable with managing and optimising campaigns with large budgets.
- Be a natural marketer, able to think outside the box in selecting audiences and channels to fulfil marketing objectives.
- Champion the level of digital marketing knowledge in the organisation.
- Be confident in influencing a range of internal stakeholders.
- Possess the ability to coach colleagues and wider teams.
- Be enthusiastic and have a desire to learn.
- Be able to write in simple, concise and clear English.
Please make sure you explain in your application, with examples, how you can meet these important skills.
We ask you to show an appreciation of Scope’s values and our ambition of everyday equality for disabled people.
Our values are being pioneering, courageous, connected, open and fair
By living our values and trusting each other, we give our colleagues freedom and space to be creative, push boundaries and change minds.
Disabled candidates
We are a disability equality charity. We encourage applications from disabled people and people with impairments, conditions, and access needs. We want to create a workforce that is a true reflection of the communities we serve.
Scope will interview all disabled candidates who meet the essential criteria for the post. This is part of our commitment as a Disability Confident Leader. Just let us know in your application that you are applying under the Offer an Interview Scheme. This was previously known as the Guaranteed Interview Scheme.
Some applicants might need adjustments during the application process. If you require adjustments through your journey with us you can find out more about interview adjustments on the Scope website.
Equality, diversity and inclusion
At the heart of everything we do at Scope is Equality, Diversity, and Inclusion.
We want everyone to feel like they belong. We value each person as an individual. We will treat everyone with dignity and respect and we want to recognise all parts of a person's identity.
We are a disability equality charity. So, we will build a culture that is accessible and inclusive first. We will aim for the same high standards in all our work. We will listen, learn and keep improving.
You can find out more about our approach to Equality, Diversity and Inclusion on the Scope website.
Scope benefits
We believe hard work deserves reward and recognition. We offer a wide range of benefits including:
- 27 days holiday plus Bank Holidays
- Flexible, hybrid and remote working options
- Pay progression at 6 months and 2 years
- Company pension
- Excellent training and career development
- Strong colleague networks across disability, race and LGBTQ+
- Discounted gym membership, cycle to work scheme and much more.
How to apply
If you want to become a Disability Gamechanger, we'd love to hear from you.
Click the apply button to create an account and complete your application form.
Please note applications will be reviewed on a rolling basis, and interviews may take place and an appointment be made before the closing date. Early applications are therefore encouraged.
Are you looking for a new challenge or to take the next step in your marketing career? We are recruiting an experienced marketing professional to set up and develop our marketing and communications function and deliver a strategy to support our business objectives.
It’s an exciting time to join us. In this new role you’ll lead on all aspects of marketing and communications to build brand awareness, market services, increase revenue, support fundraising and communicate our impact effectively across our catchment area. You’ll also grow our marketing capability by working with agencies and suppliers, upskilling others, managing volunteers and in time a new team member.
Ideally you will have experience in business planning, setting an appropriate marketing mix across a range of channels, understanding audiences and knowing the importance of measurement and evaluation. You’ll be able to both think strategically and work hands-on, as you’ll oversee the day-to-day marketing activities and track their success.
You will have a collaborative, solution focussed attitude, working as part of a small, friendly management team. You’ll have experience working for or with charities or not for profits and support the aims and work of our organisation.
Based at our Birmingham office, the role will involve visiting our other locations from time to time and attending external meetings, so some flexibility in working hours and some travelling will be necessary. Up to 2 days a week may be worked from home depending on work requirements. We offer ongoing development, 25 days leave, a pension scheme and staff wellbeing support.
If you have any questions/queries about the job or would like an informal chat about the role, please contact us.
Deadline for applications: Tuesday 2 April 2024
Interviews will be held: 11 and 12 April 2024
This post is subject to a DBS check.
Please submit a CV, with a separate cover letter outlining your relevant experience and how you meet the requirements of the role.
Using Anonymous Recruitment
This organisation is using Anonymous Recruitment to reduce bias in the first stages of the hiring process. Our system keeps your personal information hidden until the recruiter contacts you.
We are seeking a dynamic and proactive individual to join our Digital & QA team as a Digital Project Manager. This role will primarily be responsible for project managing the development of Ygam’s new website from concept to handover in addition to some of Ygam’s other planned digital projects.
The ideal candidate will have a demonstrated track record of successfully managing digital projects, from initial briefing to final implementation and review, with a thorough understanding of agile methodologies, values and procedures. Excellent communication and interpersonal skills are essential, as you'll be engaging with internal and external stakeholders throughout the project lifecycle. You should be accurate, organised and able to manage multiple projects concurrently. While you should be capable of working independently, you should also excel in a team environment, fostering collaboration and driving towards shared goals.
Duties will include but not be limited to:
- Lead the process to procure external developers for the online portal and manage the relationship with the appointed developer.
- Maintain the project plan, monitoring progress and ensuring milestones are met.
- Manage relationship with appointed developer.
- Engage and consult with internal and external stakeholders, enabling scoping exercises to capture all required functionality and specifications, and developing risk logs, to ensure the website meets user requirements.
- Anticipate potential issues and dependencies, highlight project risks and develop proactive mitigation plans.
- Manage web development budget.
- Operate within agreed timescales.
- Be collaborative, efficient, analytical with great diligence, ensuring consistent improvement in the quality of our outputs.
- Additional digital projects as identified in line with Ygam Strategy including Safer Gambling training development, working with internal and external stakeholders.
The client requests no contact from agencies or media sales.
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
Overall purpose:
Principal Accountabilities:
As Marketing Executive in the Marketing & Communications team, you will support our marketing activity to help grow our brand, our supporter base and increase engagement with individuals and businesses within the automotive industry. You’ll work closely and collaboratively with colleagues to deliver the best possible results for digital communications delivered via content on our website, social channels and email to support the delivery of Ben’s overall Health & Wellbeing content strategy.
- Develop our social media channels to grow audiences and increase engagement with the people we support, and who support Ben
- Produce high-quality content that key audiences will find interesting and useful and meets strategic objectives
- Support to develop a programme of regular content for social channels, email and website and maintaining and updating calendars as appropriate
- Work with the Digital Marketing and Engagement Manager to plan and deliver the Health & Wellbeing calendar of awareness content and engagement
- Plan and deliver all digital communications in line with the overall campaign/content planners and internal processes are managed effectively
- Plan, create and develop content which is tailored to audience personas
- Work with colleagues to develop content that is relevant for our audiences and is channel and brand appropriate
- Manage end to end email process – from creating emails, automations, using correct data & segments to sending & then evaluating campaigns
- Use a test and learn approach in order to learn from user behaviour and to ensure Ben leverages digital communications channels to reach and engage target audiences
- Support online advertising (social, retargeting and PPC)
Experience required:
(E = Essential / D = Desired):
- 2+ years content writing experience
- Writing, creating and producing content in multiple formats for various audiences and touch points
- Managing end to end email production from data management and segmentation to email creation to sending and evaluation
- Creating effective content and supporting others to do this
- Understanding and application of brand guidelines
- Excellent spelling and grammar, with the ability to change the tone of voice dependent on the audience
- Practical content gathering, writing, and editing
- Managing online and social media advertising campaigns
- Understanding and creation of on-page SEO and knowledge of the wider SEM implications
- Use of CMS, web platforms such as Umbraco
- Use of collaborative tools such as Google Drive, Trello, Teams etc
- Social media channels, analytics and scheduling software e.g. Sprout Social
- Using a test and learn approach to increase engagement
- Working in a collaborative and consultative way with in-house teams, taking account of others priorities and helping others to achieve their goals
- Strong organisational & project management skills
- Experience of working for a charity or not-for- profit organisation (D)
Technical Knowledge:
(E = Essential / D = Desired):
- Degree level qualification (D)
- Digital marketing qualification
- High level of computer literacy and the ability to pick up new systems and software quickly
- Knowledge of Adobe Acrobat Creative software (D)
- Knowledge of marketing principles and techniques
- Understanding of how data describes audiences and how this impacts the development and evaluation of content
- Great understanding of user journeys
- Understanding of charity working regulation and standards (D)
- Understanding of the automotive industry of its needs and requirements (D)
The client requests no contact from agencies or media sales.
The Communications & Marketing Manager is a key role in leading, developing and supporting staff to deliver the Guild’s strategic plan for students.
Leading a small, dedicated team, this role is accountable in developing effective communications, marketing and insight strategies in order to inform and support the wider organisation and delivery of the strategic plan. Along with being accountable and overseeing, the day to day operation of the Communications & Marketing department and related activities the role is heavily involved in all facets of the organisation. Ensuring utilisation of agreed marketing, brand and communication processes and procedures, this role will lead communications forward planning, ensuring managers and officers are engaged in priority decision making each term to assist in effective planning and delivery of co-ordinated, collaborative campaigns and events including cross-departmental initiatives.
We are looking for applicants who have a range of Communications & Marketing experience including designing, delivering & managing effective communications campaigns and activity across a range of media (including press, social, digital & traditional platforms) and the ability to establish strong working relationships with a wide range of individuals both within and outside the Guild, to include the University, students, staff, clients and agencies.
If this sounds like you, and you enjoy working in a fast-paced organisation, where every day is different, we would love to hear from you.
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
Events and Communications Officer
Job Title: Events and Communications Officer
Responsible to: CEO
Location: Remote, with requirement for in-person attendance at some meetings and events during the year (travel expenses covered)
Hours: 14 hours per week across a minimum of 2 days per week (flexible days, to be agreed with successful candidate) with occasional out of hours working required (e.g. our annual summer residential camp and twice-yearly family weekend events, with TOIL for out of hours working)
Salary: £23,500 per year pro rata, 2 days/week (£9,400 actual)
Term: 12-month fixed term contract with potential to continue in role as funding allows
Annual leave and benefits: 33 days leave pro rata (13.2 days actual). Employer pension scheme with matched contributions of 5%
Closing Date: 15th April
ABOUT USHER KIDS UK
At Usher Kids UK, we’re devoted to empowering children, young people and their families living with Usher syndrome - a rare cause of progressive deafblindness.
From the point of diagnosis onwards we provide information, support and resources tailored to the specific and unique challenges of the condition. We create opportunities for families to connect at virtual and in-person events, helping them build friendships, skills and confidence for the journey ahead.
Our services are already changing the experiences and outcomes of the next generation: "Our daughter came back from Usher Kids UK summer camp absolutely buzzing - she was confident, proud and talked with excitement about how she is unique." Working at Usher Kids UK, you could help to ensure that every family living with Usher syndrome has access to this life-changing impact.
WORKING AT USHER KIDS UK
Our charity provides vital support to the Usher community. In recent years, demand has grown for our services so this year we are very excited to be growing our staff team. The new Events and Communications Officer will work alongside our CEO, playing a vital role in ensuring the success of our events and engaging with our families and collaborators.
The role will be varied and offers the chance to be an important part of our small and friendly team. We recognise the value that each person brings to our charity, encouraging innovation and development, and we support each other to provide the very best services for our community.
OVERVIEW OF THE ROLE
Events:
As Events and Communications Officer, a significant part of your role will be assisting in the design and delivery of our virtual and in-person events. These include:
o Regular (monthly) virtual events
o Twice-yearly family in-person events (usually a Saturday in April and in September or October)
o Annual residential camp for 11-25yr olds ( a 5-night residential held in July or August)
Some of the aspects you will lead on include:
o Communicating with our community and other stakeholders, such as venues and volunteers, pre- and post-event.
o Creating promotional and other event materials.
o Registration and organisation of the people involved in the event.
o Coordinating logistics before, during and after events.
Having worked so hard making sure that the event runs successfully, you will of course also be a vital part of the team helping to deliver the in-person events, which is an absolute joy!
Communications
You will assist in the design and delivery of our communications strategy. This will include:
o Determining how best to communicate with our families, including the children and young people, to ensure that we provide the support and services they need.
o Determining how best to communicate with our collaborators, including other organisations, funders and professionals in the sector, in order to continue and improve our offer.
o Managing the day-to-day delivery of our social media, emails, website, promotional materials and media archives.
o Keeping our CRM updated and proactively communicating with our stakeholders.
o Supporting our Governance Team with scheduling and meeting arrangements.
o Monitoring the impact of our events and engagement, using insight gained to identify unmet needs, and work as a team to create a plan to address these needs.
PERSONAL SPECIFICATION
Essential:
o Computer literate and confident using MS Office software.
o An excellent knowledge of different social media platforms and the types of content required to drive engagement.
o Experience of website/CMS systems.
o Understanding of printed promotional material.
o Good standard of written English and Maths (GCSE grade 5 or above).
o Good understanding and/or experience of implementing communication strategies appropriate for different audiences.
o Experience of design and delivery of virtual and in-person events.
o Experience of working with children, young people and families.
o Understanding of, and commitment to, the objectives of Usher Kids UK.
o Strong organisational and time-management abilities, adept at prioritisation and multitasking.
o Attention to detail with a proactive approach to achieving and maintaining high standards.
o Drive, determination and self-motivation, with a positive attitude towards work.
o Excellent interpersonal skills, comfortable in team settings and independent working.
o Ability to deliver out-of-hours work to accommodate Usher Kids UK events or travel in the UK and internationally.
Desirable:
o Experience of the charity sector.
o Knowledge of engagement and impact measurement and evaluation.
o Knowledge of safeguarding processes and systems.
Please upload the following to Charity Jobs by 15th April 2024:
o An up-to-date CV
o A covering letter (no more than 2 pages) explaining why you think you are the right candidate for this role. Please ensure you provide evidence and examples which demonstrate how your skills meet the criteria set out in the person specification.
We are actively recruiting for this role, so will be scheduling meetings and interviews as applications are submitted. Recruitment may end early should the right person be found prior to the closing date, so we encourage anyone interested not to wait before applying.
The client requests no contact from agencies or media sales.
Job title: Content Executive
Service: Digital Marketing
Location: Home based
Hours: 22.5 hours per week (part-time)
Salary: Grade 3 (lower) point 20-23: £28,315 – £31,073 FTE (£17,218.58 - £18,895.74 pro rata, per annum + £480 home working allowance)
Contract type: 12 month contract (with the aim of being made permanent)
We are looking for a skilled web copywriter who is passionate about creating helpful content for families and comes with a track record of working with subject experts to translate difficult topics online. You will have the opportunity to develop and shape a distinct area of our upcoming website and provide direct support to families looking for information and help as part of Family Action and our helpline, FamilyLine’s digital offer.
This is a part time role with the flexibility to fit around candidates’ lives and brings with it the chance to makes a real difference to families looking for help and guidance.
At Family Action we transform lives by providing practical, emotional and financial support to those who are experiencing poverty, disadvantage and social isolation. We have been building stronger families since 1869 and today we work with more than 60,000 families in over 150 community based services, as well as supporting thousands more through national programmes and grants.
We are committed to Equality, Diversity & Inclusion in all that we do and welcome applications from all sections of the community. We particularly welcome applications from Black, Asian and minority ethnic candidates, LGBTQIA+ candidates and candidates with disabilities because we are committed to increasing the representation of these groups at Family Action. We know that greater diversity will lead to even greater results for families and children and strive for our workforce to be truly representative of the diverse communities we support. We offer a guaranteed interview scheme for disabled applicants and will reimburse your travel cost if you attend an interview.
What will we offer you?
We’ll offer you a generous pension scheme and leave entitlements, eye care vouchers, a cycle to work scheme and other great benefits. All roles in Family Action are open to a discussion about possible flexible working options, subject to business needs, and all new starters will have the right to make a flexible working request from day one of employment. We have an excellent wellbeing offer and we will invest in your professional development with on-going quality training and career development opportunities. You’ll join an established, supportive and high-performing service and have the opportunity to thrive in an innovative organisation that values your opinion, encourages learning and has the needs of children and families at its core.
We are forward looking, ambitious and committed to continuous improvement. We are a people focused, can-do organisation, which strives for excellence in all we do and operates with mutual respect. If you share these values and behaviours and have the necessary skills then we look forward to hearing from you.
Next steps:
- To apply: fill out the Application Form and email it to inbox 6 (email located on the advert document)
- To learn more about Family Action: check out our Recruitment Pack
- To learn more about Family Action’s terms & conditions: check out the Summary Terms & Conditions of Employment
- To help us fulfil our commitment to encouraging diversity and promoting equal opportunities: fill out our anonymous Equality & Diversity Monitoring Information survey
Closing date: Monday 1st April 2024 at 17:00
Interview date: Weeks commencing 8th and 15th April 2024
For direct queries with the hiring manager, please email Matthew Dennis (email located on the advert document).
Appointments are subject to Family Action receiving a satisfactory disclosure from the Disclosure and Barring Service.
We reserve the right to close this vacancy early if we receive sufficient applications for the role. Therefore, if you are interested, please submit your application as early as possible.
ID: 1112
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
Percival Resourcing are excited to be working with The British Horse Society and to support them with their search to hire a new Director of Marketing, Communications & Fundraising.
Based out of Stareton in Warwickshire, The British Horse Society are a registered charity and membership organisation serving the equine community. With over 110,000 members across the UK, it’s main aims are to promote and advance education, training and safety of the public relating to all matters horse. Promote the use, breeding, well being, and health of the horse for the general public, and to promote community participation in healthy recreation, involving the horse.
This is an excellent opportunity, for the right person to join an organisation who will be embarking on a new 5 year strategy commencing in 2025, and have gone through a significant growth phase in their membership, along with strong retention with it’s existing members, and will be going through an ongoing programme of strengthening audience engagement, and will be launching a new brand refresh in 2024. The new Director of Marketing, Communications & Fundraising will play an instrumental and essential part in supporting the organisation with executing it’s future plans and strategies.
As a senior level marketing and communications professional, your remit will be to lead, develop and implement the marketing and communications strategy, supporting our client’s objectives, whilst delivering against new and existing revenue streams. In addition to this, you will oversee a team of c30 professionals, and provide leadership to 5 direct reports operating at Head of level.
As the British Horse Society’s new Director of Marketing, Communications & Fundraising, in addition to your salary, you will enjoy the following benefits :
· Generous hybrid working model of 3 days a week remote working, and 2 days a week attendance in their office in Stareton, Warwickshire.
· Annual Leave: 26 days + plus bank holidays (increasing to 28 days after 3 years’ service)
· Pension: Automatic entry at 4% into their scheme after 3-month deferral period, contributions matched up to 5%
· Health Benefits: Income protection insurance, health cash plan, life assurance at 4 x salary.
· Wellbeing Support:
· Training and Development: Access to a range of formal and informal development opportunities. communication workshops.
· Enhanced Maternity, Adoption and Paternity Pay.
· Private Medical Insurance.
As a Director of Marketing, Communications & Fundraising, your duties and responsibilities will include :
· Lead and deliver the strategic plan for marketing and communications to build awareness of the charity, deliver income and support for our client’s cause.
· Transform brand awareness and promotion of the British Horse Society to both equestrian and broader audiences.
· Implement the brand strategy
· Build awareness and engagement of our client’s purpose using stories across the key charitable objectives.
· Develop a strategic growth plan to diversify revenue streams across membership, fundraising and legacy.
· Grow revenue and relationships with all members and external stakeholders.
· Develop the commercial offering of our client in line with their core purpose, including merchandising and corporate partnerships.
· Take the lead of the use of Dynamics 365 to develop market leading customer journeys.
· Lead a high performing team of 30 specialist staff to deliver our client’s business objectives.
· Manage the marketing budget to maximise output and achieve agreed targets.
· Lead the team to maintain and grow current membership based on annually set targets.
· With the IT Director lead on the delivery and implementation of CRM capability, to maximise their data marketing approach.
· Develop and manage a best in class digital presence ensuring the website and scoail media activities support the objectives of the Society.
As the new Director of Marketing, Communications & Fundraising at the British Horse Society, your experience and skillsets will include :
· You will be an experienced marketing, communications professional with strong leadership skills and ability to deliver results gained in either a charitable organisation or business to consumer environment.
· Strong commercial planning knowledge.
· Experienced in leading teams to develop marketing campaigns utilising all media including print, digital, social media and events.
· Strong collaborator, with the ability to work with peers, team members, senior managers and external stakeholders.
· Excellent understanding of marketing/performance measurement and demonstrating impact to an organisation.
· An understanding or desire to learn and be part of the equestrian sector.
Salary offering for this position is circa £75,000 per annum. Deadline date for applications will be at 12pm on Thursday 11th April. First stage interviews will take place either in person at their offices in Stareton or virtually week beginning 22nd April, with second stage interviews taking place week beginning 29th April.
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
Overall purpose:
As Fundraising and Campaigns Marketing Manager in the Marketing & Communications team, you will drive Ben’s fundraising and commercial services with individuals and businesses within the automotive industry. You’ll work closely and collaboratively with colleagues to deliver the best possible results for communications delivered both digitally and physically (this can include content on our website, social channels, email and printed materials) to support the delivery of Ben’s overall strategy.
Principal Accountabilities:
- Managing the day-to-day marketing of fundraising/income campaigns using a test-and-learn approach across a range of new and existing channels and products
- Managing campaigns and projects from planning to delivery and evaluation, ensuring they are delivered on time and on budget
- Assisting with the ongoing monitoring and optimisation of fundraising campaigns and products
- Researching competitor campaigns, market trends, new tools and platforms
Planning and organising
- Create and execute Fundraising and Marketing plans to promote Ben’s services, events and campaigns against budgets and with clear ROIs, in line with longer-term org strategy
- Work across the range of fundraising and commercial products and services, to ensure pricing, positioning and promotional activities are aligned for maximum impact
- Support to look after brand management of Ben’s fundraising and commercial brands (DoIt4Ben, ILC, Ben Ball, Ben Training etc.)
- Plan, create and develop high-quality content which is tailored to audience personas, which they will find engaging and meets strategic objectives
- Utilise various channels, including social media, website, email marketing and traditional media, to reach the target audience effectively
- Support to develop a programme of regular content. Maintaining and updating Ben wide calendars as appropriate
- Work with colleagues to develop new products and update existing products that are relevant for our audiences that are channel and brand appropriate
- Manage the design, production and distribution of marketing collateral (digital and print), making sure it is consistent with our messaging, tone of voice and is audience appropriate
- Manage end to end email process – from creating emails, automations, using correct data & segments to sending & then evaluating campaigns
- Support online advertising (social, retargeting and PPC)
- Use a test and learn approach in order to learn from user behaviour and to ensure Ben leverages digital communications channels to reach and engage target audiences
Experience required:
(E = Essential/D = Desired):
- Significant marketing and fundraising experience and responsibility within a non-profit environment (minimum 2 years) (E)
- Experience of creating and delivering an annual programme of marketing (E) and fundraising activity (D)
- Experience of working in the automotive industry either in a campaign or hands on capacity (D)
- Experience of delivering strong ROI on fundraising campaigns (E)
- Confident communicator at all levels of the organisation, with the ability to work collaboratively across different areas of the organisation as required (E)
- Very strong organisational and project management skills, with the ability to prioritise tasks and activities across multiple, simultaneous projects (E)
- Understanding and interpreting data (D)
- Experience of traditional and online marketing with an excellent understanding of the digital landscape (E)
- Writing, creating and producing content in multiple formats for various audiences and touch points (E)
- Managing end to end email production from data management and segmentation to email creation to sending and evaluation (E)
- Understanding and application of brand guidelines (E)
- Understanding and creation of on-page SEO and knowledge of the wider SEM implications (D)
- Social media channels, analytics and scheduling software e.g. Sprout Social (D)
Technical Knowledge:
(E = Essential / D = Desired):
- Degree level qualification and/or digital marketing qualification (D)
- Understanding of the principles of customer journey planning and stewardship (E)
- Knowledge of regulatory environment for fundraising including data protection, Gift Aid and fundraising codes of practice and regulation (E)
- High level of computer literacy (MS Office)
- Experience of using CRM (Salesforce) and CMS (Umbraco) systems (D)
- Project management/collaborative working tools (E)
- Knowledge of Adobe Acrobat Creative software (D)
- Knowledge of marketing principles and techniques (E)
- Understanding of how data describes audiences and how this impacts the development and evaluation of content (E)
- Strong attention to detail (E)
- Using a test and learn approach to increase engagement (D)
The client requests no contact from agencies or media sales.