Digital Communications Strategist Jobs
Job Title: Digital Content Strategist
Hours: Full-time or Part-time options will be considered
Type of Employment: Permanent
Salary: £40,809 (remote); £44,892 (office-based at our London office four times per month)
Department: Marcomms (Engagement Directorate)
Location: We can be flexible as to whether the role is based in the office 1 day per week and the rest from home (hybrid)
Line Manager: Head of Communications
Direct Reports: Social Media Lead, Digital Content Executive
About this role:
This is a key role working with teams from across Teenage Cancer Trust to shape our digital content strategy. By collaborating with colleagues and demonstrating a deep understanding of our audiences you will manage a small team of social media and digital content creators to amplify the voices of the young people we support, advocate for change and engage and develop supporters to ensure that young people with cancer have the best treatment, care and support, so that cancer doesn’t stop them from living their lives.
What you’ll be doing:
- Working collaboratively with colleagues from across the organisation you will be responsible for the strategic planning of Teenage Cancer Trust owned and shared editorial content across all digital platforms.
- You will be working closely with colleagues from our marketing and digital products teams to identify and analyse relevant data to inform an agile content strategy that elevates the voices of young people and engages our supporters
- Considering the role content plays in supporter journeys, and working closely with marketing team to build these journeys
- Work closely with the supporter journeys team and digital content executive to develop successful email stewardship programmes using an ESP
- Liaising with colleagues from across our services teams, including the clinical information lead, to ensure our online content is servicing the needs of young people, utilising quantitative and qualitative data to inform content strategy
- Researching audience trends and ensuring that our digital content creation and curation plans align with audience needs. Providing a deep understanding of our audiences and how we grow our digital platforms to provide the best possible experience for these
- Ensuring storytelling opportunities are integrated and maximised across the platforms that are most important to our audiences.
- Working with the Digital Experience Manager and Clinical Information Lead, develop exceptional search friendly content based on user search volume and developing the charity’s keyword research to drive growth across our digital products
- Developing your team and advocating for digital content widely across the organisation to foster a culture of curiosity and innovation around digital storytelling
- Providing advice to colleagues across the organisation on how to leverage digital platforms to achieve their desired outcomes to support Teenage Cancer Trust.
- Demonstrating technical excellence in planning, writing, content design, SEO & keyword research
- Understanding analytics platforms and making recommendations based on their data
- Building a culture of storytelling that resonates with supporters and young people to drive a deeper emotional connection to Teenage Cancer Trust
- Decision-making around budgets, including providing strategic advice to Social Media Lead to help decide where to spend the devolved social budget
- Demonstrating an understanding of digital PR and ability to work closely with PR & Media team to drive content and engagement
You may be asked to undertake any other duties that are commensurate with the post as
requested by your manager and you must carry out the duties of post in accordance with
Teenage Cancer Trust policies and procedures
What you’ll bring to the team:
- Passion for the power of digital storytelling to improve the lives of young people with cancer and drive action and engagement among our supporters
- Curiosity and the ability to sell others on your vision
- A thirst for audience-centric thinking, social media trends and planning using a variety of research methods
- Excellent communication, negotiation and advocacy skills including the ability to manage internal stakeholders
- An ability to work with key business stakeholders to understand their marketing objectives and build confidence with your knowledge on how to shape content strategies
- A proactive approach to problem solving.
- A collaborative approach that is grounded in the Teenage Cancer Trust values
The client requests no contact from agencies or media sales.
Contract Type: Permanent
Hours per week: 35
Salary: £34,836 - £36,893 (Depending on location)
Closing Date: 1 May 2024
Interview dates start from: 6 May 2024
When a child is diagnosed with cancer life becomes full of fear, for them and their family. Fear of treatment, but also of families being torn apart, overwhelming money worries, of having nowhere to turn, no one to talk to.
At Young Lives vs Cancer, we help children and young people (0-25) and their families find the strength to face whatever cancer throws at them. Join us and your skills will make a real difference to the lives of young cancer patients.
About the role
This is an exciting time to join Young Lives vs Cancer as we set up a new Brand Marketing and Communications function including a team of digital experts.
The Senior Digital Marketing Officer role is part of the newly created Digital Engagement team working to deliver exceptional digital activity that delivers against organisational objectives.
You will work on digital campaigns across email, organic social and paid digital marketing channels, including PPC and social media. This role will be vital in setting up a new digital hub of expertise within the organisation and helping to drive forward the best use of digital channels.
·Support the Digital Engagement Manager and wider team to develop end-to-end campaigns across digital marketing channels including PPC, paid social and email from brief to execution and evaluation.
·Align the paid digital and email activity with our overall digital strategy and develop clear guidance around how to use our paid digital channels to maximum effect.
·Monitor the impact of marketing campaigns, identify and recognise trends within the data and use these to inform future campaigns.
·Support a data driven and test and learn approach within the team, encouraging continual learning and optimisation, particularly focused on a testing approach to donation journeys.
·Young Lives vs Cancer is open to and in support of flexible working. Your flexibility requirements and that of the role will be discussed at interview stage with you.
This role is remote and can be based anywhere in the UK with occasional visits to our London / Bristol offices.
We would love to hear from you if you have:
·Managing marketing campaigns across digital channels including PPC, paid social and email. From brief through to execution and evaluation.
·Knowledge of how to effectively track and measure digital KPIs including an understanding of google analytics and how to report on and interpret data from digital channels
·Passion for working in the digital environment, discovering new channel opportunities, drawing on insight and the external environment to inspire teams
·An understanding of best practice across email marketing and digital journeys, as well as working with stakeholder teams to improve their knowledge and understanding of digital best practice.
Diversity declaration
At Young Lives vs Cancer, we recognise that opportunities for too many people remain a condition of their race, class, gender identity, disability, sexual orientation – or a combination. This has never been acceptable to us as an organisation.
We are committed to taking anti-oppressive action and removing barriers in our recruitment practices. We particularly welcome applications from members of minoritised communities and creating equitable opportunities for all. We are passionately committed to taking actions and making changes to be a truly diverse, inclusive and equitable organisation, as well as reflective of the diverse children and young people we support. Click here to find out more about our Diversity, Inclusion, Equity and Belonging strategy.
Accessibility
We are committed to providing reasonable adjustments throughout our recruitment process and we’ll always endeavour to be as accommodating as possible. Please get in touch with us if you would like to discuss any specific requirements.
What we offer
In return for your commitment, we offer a great reward package, which includes generous annual and family/ caring leave entitlements, enhanced pension and employee savings scheme. To find out more about our benefits package, have a look on our website.
If you join us, you will be part of a community that is committed make a difference to the lives of children and young people with cancer. Young Lives vs Cancer is committed to safeguarding and promoting the welfare of children and young people and expects all staff to share this commitment.
You may have experience of the following: Digital Fundraising Manager, Digital Campaign Specialist, Digital Marketing Strategist, Senior Digital Fundraising Coordinator, Digital Engagement Specialist, Digital Fundraising Officer, Digital Marketing Lead, Digital Fundraising Strategist, Senior Digital Development Officer, Digital Acquisition Specialist, etc.
REF-213 024
Contract Type: Temporary
Contract Length: 18 months
Hours per week: 35
Salary: £36,352 - £38,300 (Depending on location)
Closing Date: 6 May 2024
Interview dates start from: 20 May 2024
When a child is diagnosed with cancer life becomes full of fear, for them and their family. Fear of treatment, but also of families being torn apart, overwhelming money worries, of having nowhere to turn, no one to talk to. At Young Lives vs Cancer, we help children and young people (0-25) and their families find the strength to face whatever cancer throws at them. Join us and your skills will make a real difference to the lives of young cancer patients.
About the role
This is an exciting time to join Young Lives vs Cancer as we set up a new Brand Marketing and Communications function including a team of digital experts.
As the Digital Product Officer, you will support the ongoing development and management of the organisation’s website. Help to manage the process for reporting, testing and deploying updates to the functionality. Improve the processes around the creation of content on the website and help manage the back end of the CMS to ensure it is clear and functional.
We would love to hear from you if you have:
• Experience of developing and maintaining a website to deliver excellent user journeys that meets the needs of our audience
• The ability to manage stakeholders to capture requirements, partnering with teams and offering advice and technical expertise to shape our development needs
• An understanding of the back end of the CMS to create content, build forms, use third party plugins and identify bugs
• Experience or understanding of the processes required for developing and updating content on the website. This includes effective management of the site structure and archiving processes for old content.
At Young Lives vs Cancer, we recognise that opportunities for too many people remain a condition of their race, class, gender identity, disability, sexual orientation – or a combination. This has never been acceptable to us as an organisation.
We are committed to taking anti-oppressive action and removing barriers in our recruitment practices. We particularly welcome applications from members of minoritised communities and creating equitable opportunities for all. We are passionately committed to taking actions and making changes to be a truly diverse, inclusive and equitable organisation, as well as reflective of the diverse children and young people we support. Click here to find out more about our Diversity, Inclusion, Equity and Belonging strategy.
Accessibility
We are committed to providing reasonable adjustments throughout our recruitment process and we’ll always endeavour to be as accommodating as possible. Please get in touch with us if you would like to discuss any specific requirements.
What we offer
In return for your commitment, we offer a great reward package, which includes generous annual and family/ caring leave entitlements, enhanced pension and employee savings scheme.
If you join us, you will be part of a community that is committed make a difference to the lives of children and young people with cancer. Young Lives vs Cancer is committed to safeguarding and promoting the welfare of children and young people and expects all staff to share this commitment.
You may have experience of the following: Digital Content Manager, Website Development Coordinator, Digital Experience Specialist, Online Content Administrator, Web Content Coordinator, Digital Engagement Officer, Digital Content Strategist, Website Operations Coordinator, Digital Solutions Specialist, Online Experience Manager, etc.
REF-213 017
Global Head of Campaigns and Advocacy (Animal Welfare)
Location: Hybrid flexible working in one of Compassion’s offices in either UK (Godalming), Paris, Brussels, Bologna. Please note as part of this role you will be expected to travel, including travel to the UK HQ.
Job Type: Full time
Contract Type: Permanent
Salary: £55,000 - £60,000 per annum* (depending on skills and experience)
Are you ready to lead the change in ending factory farming worldwide? Compassion in World Farming are seeking a visionary Global Head of Campaigns and Advocacy (Animal Welfare) to spearhead our transformative campaigns.
If you believe that our food system is broken and leads to cruel and unjust treatment of animals locked within cages, then help us drive impactful global campaigns, advocate for legislative change across EU, UK, and US, and collaborate with diverse stakeholders to improve the lives for farmed animals. If you bring proven senior-level expertise, strategic acumen, leadership skills and have a strong campaign background, to seize this opportunity to help transform the lives of billions of animals by delivering exciting and impactful campaigns that shape a world free from factory farming.
Join us in making a monumental impact.
About us
Compassion in World Farming is the leading global farm animal welfare organisation. We campaign to end factory farming worldwide and we are growing a movement of people concerned about how industrial agriculture mistreats animals, impacts people, and is destroying our planet.
About the role
The pivotal role of Global Head of Campaigns and Advocacy at Compassion in World Farming is dedicated help us achieve our mission of ending factory farming by spearheading transformative campaigns on a global scale. This role requires visionary leadership, strategic planning, and innovative thinking to orchestrate impactful public campaigns aligned with legislative advocacy efforts at EU level and globally. Responsible for managing a dedicated campaign team, this position involves collaborating closely with our Global Head of Campaigns (Animals and Environment) and diverse stakeholders, including NGOs, media, and business teams, to maximise campaign impact and elevate Compassion's public profile. The ideal candidate brings proven senior-level expertise in campaigning, a global perspective sensitive to diverse contexts and able to work across all our country offices at an international level, excellent communication and digital skills, and a background in either animal welfare, environmental and sustainability issues, or food and farming sectors. This role presents an exceptional opportunity to lead highly impactful campaigns together with our country offices, specifically focused on achieving animal welfare legislative changes throughout the EU, UK & US and to drive meaningful progress toward a world free from factory farming.
About you
We are seeking an exceptional candidate for the role of Global Head of Campaigns and Advocacy (Animal Welfare), at CIWF. You will be an accomplished strategist, with a track record of impactful campaigning, adept at crafting visionary initiatives to support key legislative changes that support animal welfare and drive us towards an end to factory farming. Your expertise will include navigating complex global landscapes, collaborating effectively with diverse stakeholders, and advocating for legislative change. With a background in either animal welfare, environmental issues, or food and farming sectors, you will be able to bring a wealth of experience, and a deep-seated commitment to driving improvements in animal welfare, as well as a commitment to transforming a broken food system. You’ll have exceptional leadership skills, be a strategic thinker, and have a fervent dedication to creating a world free from factory farming.
To succeed in this role as the Global Head of Campaigns and Advocacy (Animal Welfare), a multifaceted skill set is paramount. You will need proven expertise in senior-level campaigning, showcasing strategic acumen and the ability to drive transformative initiatives. Leadership proficiency is essential to guide and inspire a dedicated team effectively. Strategic vision aligned with organisational goals and robust advocacy skills are key to effect legislative changes and engaging diverse stakeholders. Exceptional communication, especially with a diverse international team, a nuanced global perspective, and industry knowledge in animal welfare or related fields are fundamental for navigating complex international landscapes. You will need to be innovative and have a collaborative approach, where you believe in an unwavering commitment to animal welfare and sustainability, supporting and driving impactful change on a global scale.
Applications
Closing date for applications: 26th April 2024
1st Stage Interview: Thursday 2nd May or Friday 3rd May
2nd Stage Interview: W/C 6th May
Please complete the online application form to upload your CV and a covering letter outlining how you meet the Person Specification detailed in the job description. Flexible working is available but must be able to commit to hybrid working, usually two days per week at in one of Compassion’s offices
Please note that we reserve the right to commence interviews on a rolling programme.
Compassion in World Farming is absolutely committed to providing equal opportunities for everyone regardless of their background. We value diversity and live experience and acknowledge the underrepresentation of people from certain backgrounds, both within our organisation and across the sector. We welcome applications from underrepresented groups, whether these be of ethnicity, gender, identity, religion, physical ability, sexual orientation or other.
*Please note that the remuneration quoted is for a UK based employee. This may be adjusted for other European countries as appropriate and in line with our country office benchmarking.
You may also have experience in the following: Advocate, Advocacy, Lobbying, Political Campaigning, Political Campaign, Global Strategy, Strategy Manager, Policy Manager, Policy Director, Head of Policy, Change Manager, Change Management, Nation Government Policy, Civil Service, Global, EMEA, Digital Campaigns, Campaign Management, Project Management, Programme Management, Digital Campaign Manager, Social Media, Animal Welfare, Charity, Charities, NFP, Not for Profit, Third Sector, etc
REF-212 853