Digital Insight Analyst Jobs in London, Greater London
Digital Fundraising Lead
12 Month Maternity Cover
£50,572 - £54,618 pa
City of London and we are a hybrid working organisation
This role is offered on a hybrid contract giving you the opportunity to also work from home three days a week.
Purpose of job:
Comic Relief is looking for a Digital Fundraising Lead to assume responsibility as the driving force behind our fundraising and engagement strategies. The Digital Fundraising/Marketing Lead is responsible for overseeing the Fundraising and Engagement strategies, planning and performance of our digital marketing channels, to deliver ambitious organisational objectives and fundraising growth targets. Comic Relief’s fundraising and public engagement is delivered primarily through it’s digital channels, and in this role you will lead the digital fundraising team and cross-organisational project teams in driving high performance across these channels, including web UX journey and optimisation, email communications and paid media campaigns to facilitate the delivery of over £18M income across Fundraising.
If you have experience in developing and executing digital marketing plans for fundraising campaigns, thrive on collaboration and enjoy working as part of multi-disciplinary project team to maximise fundraising income we’d love to hear from you.
Join us at the heart of Comic Relief's mission to create a just world, free from poverty. As Digital Fundraising Lead, you'll play a vital role in making that vision a reality. Come be a part of something special.
Key responsibilities:
· Lead the strategy setting and annual planning and budget setting for Comic Relief’s Digital Marketing & Fundraising, including building financial models, developing business cases, monitoring budgets and updating forecasts
· Manage and coach a team of digital fundraisers to execute fundraising, (acquisition and engagement), activity across our key digital channels to deliver against agreed plans and objectives across the entire Fundraising team, specifically focussed on the UK public audience: individuals and communities of individuals, including schools and workplaces
· Foster a culture of high performance and build organisational expertise through a test, learn and iterate approach where data, learning and insight is used to make informed decisions and actioned swiftly. Ensure knowledge is systematised and shared across the organisation for maximum impact
· Working as a lead within the Public Activation & Individual Giving team, work with the team and wider colleagues to ensure all digital communications our audiences receive and the digital experience they have, is appropriately targeted, designed and delivered in a way to maximise engagement and life time value
· Operate as a champion of digital innovation within the wider Fundraising team and organisation, proactively identifying, sourcing and helping to embed new technologies, ways of working and tools and approaches that drive digital marketing/fundraising performance and income generation. Where necessary, bring x-organisational project teams together to deliver digital marketing / fundraising change projects.
· Lead the management and performance management of our media agency to develop a digital media strategy that delivers against agreed KPI’s, working closely with the Paid Media Manager to continuously optimise and evaluate performance across the full suite of campaigns and always on activity plan
· Oversee the email marketing strategy, including oversight of critical email marketing tools and platforms, ensuring the effective management of audiences and messages, closely with the Senior Digital Fundraiser and Email Marketing Executive to continuously optimise and evaluate performance across the full suite of communications
· Play a lead role in working with stakeholders across the organisation to unify separate digital marketing activity (owned and earned) to ensure all Comic Relief efforts are working together to maximise effectiveness and efficiency
· Play a lead role in working with colleagues managing Comic Relief’s website and associated platforms to ensure they are optimised for User Experience and conversion to action across all agreed initiatives and activities
· Provide specific leadership in bringing the Fundraising, Technology and Data teams together to ensure our Digital Marketing and Fundraising strategies and plans are aligned with data and tech capabilities and priorities and oversee direct interventions to solve problems and mitigate risks to delivery and performance
Operate as primary point of contact with BBC Marketing specifically in relation to digital marketing strategies, including development of Red Nose Day web pages, supplying content and performance tracking
People Management
· Provide balanced, constructive feedback, undertake effective performance management to embed accountability and proactively support the professional development and growth of staff
· Proactively undertake business planning, prioritise activities and set clear and realistic objectives for the team and individuals based on capacity, expertise, and aspirations
· Maintain regular two-way communication and dialogue with staff, ensuring information is cascaded and escalated as needed
Person specification
Essential criteria
· Extensive experience of creating, implementing and optimising digital strategies and user journeys for the purposes of a sales or fundraising outcome
· Experience of delivering digital marketing activity or projects for a high-profile brand
· Experience of leading and working effectively in cross-functional digital project teams to deliver shared goals and objectives
· Proven experience of digital channel planning and performance tracking
· Experience of leading and working with a matrix of channel experts and multi-disciplined stakeholders
· Experience of budget management including setting detailed, annual and campaign planning budgets and strategies
· Analytical thinker with great communication skills that engage and inspire
· Management experience – managing and motivating a team effectively to achieve high quality outcomes
Desirable criteria
· Experience of working with CRM & associated systems to facilitate relational fundraising
· Specific experience working closely with Technology and Data teams in innovating and optimising conversion journeys, innovation and production development
· Effective relationship builder with the ability to proactively challenge and persuade senior stakeholders and partners
Perks and benefits:
· Flexible working hours
· Work from home option
· Wellness programs
· Employee Assistance Programme
· Enhanced maternity and paternity leave
· Paid emergency leave
· Sabbatical Opportunities
· Professional development
· Mentoring/coaching
· Paid volunteer days
· Payroll giving
· Team social events
· Extracurricular clubs
· Cycle to work scheme
· Free fruit
To apply please visit our website via the link and apply online.
Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Comic Relief we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
Why work at Comic Relief
There are lots of good reasons to join us at Comic Relief. You can read more about our employee benefits, such as our commitment to flexible and hybrid working. We ask staff to come to the office twice a week, normally on agreed team days, so that we can do all those things that are difficult to do online. Our office is based in Whitechapel, London,
There are lots of opportunities to develop your skills and experience at Comic Relief, including opportunities to become a Mental Health First Aider or to participate in our Employee Network Groups that focus on making Comic Relief a more inclusive place to work.
Disability Confident employer
As part of the Disability Confident scheme, we take positive action by providing first-round interviews to candidates who have a registered disability, provided they meet the minimum criteria for the role, as demonstrated on their CV.
POWER BI ANALYST
Salary: £33,000 - £35,000 per annum
Reporting to: Analytics and Reporting Manager (Product and Operations)
Department: Marketing, Fundraising & Engagement
Contract: 12 month fixed-term contract
Hours: Full time 35 hours per week
Location: Stratford, London Office-based with high flexibility (1-2 days per week in the office)
Closing date: Wednesday 8 May 2024, 23:55 *
* Please note that we will be reviewing candidates on an ongoing basis on this role.
At Cancer Research UK, we exist to beat cancer.
We are professionals with purpose, beating cancer every day. But we need to go much further and much faster. That's why we're looking for someone talented, someone innovative and ambitious, someone like you.
The role of Power BI Analyst will help the team provide expert data analytics, reporting and insight. This role will lead their own projects and contribute to the wider team delivery of analysis projects using internal and external data across digital, marketing, supporter, and operational activity to drive the optimisation and innovation of our fundraising activity and increase contribution.
What will I be doing?
Understanding stakeholder business objectives and gather reporting and analysis requirements and document as per the team's governance model.
Leading projects to develop and provide robust, high quality and insightful KPI reports and analysis for each area of the business and ensure that the business has the most up to date and relevant information available as part of a programme of data analysis projects.
Ensuring that reports and insights are communicated to stakeholders in a way that drives impact and influence.
Ensuring delivery adheres to the established business processes and that all necessary documentation and working procedures are always maintained.
Developing the ability to competently use a broad range of reporting and analysis tools across multiple data sources, building a source agnostic approach.
Investigating and reconcile data inconsistencies, ensuring that Analyst & Reporting team produce consistent results and information.
Identifying opportunities and collaborate with other team members to improve the governance of reporting and analysis, generate more efficient processes, and provide a joined-up view of insight.
Building, developing, and managing relationships and share skills and learning with key stakeholders and networks to ensure the work of the department matches needs and builds capability.
What skills will I need?
Relevant experience of reporting and data analysis techniques and statistics gained in an organisation or agency, ideally with complex marketing and comms landscape.
Relevant experience of using Power BI, familiar with creating advanced data models and DAX language, using outputs to make actionable dashboards and insights.
Advanced knowledge of MS Excel (experience in creating macros advantageous but not essential).
Experience of Google Analytics advantageous but not essential.
Experience of leading and delivering projects with proven impact and demonstrating excellent project management and planning skills with ability to prioritise workload.
Strategic skills (including analysis, structured thinking, and logical reasoning) and strong accuracy and numeracy, with good attention to detail.
Evidence of proactive behaviours, and ability to work independently, challenges own performance, invests in own development and finds innovative solutions to problems.
Excellent communication and presentation skills with ability to convey expertise in a way that engages and builds their knowledge.
Ability to build and maintain strong working relationships with others and work as part of a team.
What will I gain?
Each and every one of our employees contributes to our progress and is supporting our work to beat cancer. We think that's impressive.
In return, we make sure you are supported by a generous benefits package, a wide range of career and personal development opportunities and high-quality tools, policies and processes to enable you to do your job well.
Our benefits package includes a substantial retirement plan, a generous and flexible leave allowance, discounts on anything from travel to technology, gym membership, and much more.
We don't forget people have lives outside of work too and so we actively encourage a flexible working culture.
Our work - from funding cutting-edge research to developing public policy - will change the world. It's exciting to be part of our team.
How do I apply?
We operate an anonymised shortlisting process in our commitment to equality, diversity, and inclusion. CVs are required for all applications; but we won't be able to view them until we invite you for an interview. Instead, we ask you to complete the work history section of the online application form for us to be able to assess you quickly, fairly and objectively.
Please note that, Internally, this role is known as Analyst (P2).
Prospectus is delighted to be partnering with Greenpeace UK in their search for an Interim Head of Insight & Analytics. Greenpeace UK is an independent national/regional organisation within the global Greenpeace campaigning network, which acts to change attitudes and behaviour, to protect and conserve the environment and to promote peace. Their independence and global presence enable them to stand for positive change through action to defend nature and promote peace. They investigate and expose global environmental problems, confront those in positions of power and present alternative solutions. This position is offered as a six-month contract (with the opportunity of extending).
As the Interim Head of Insight & Analytics, you will be responsible for the delivery of high-quality insight and the availability of high-quality reporting on all aspects of Greenpeace UK’s engagement, including fundraising, campaigning, and organising. This enables Greenpeace to monitor and optimise the performance of its communications and engagement activities, to ensure that their campaigning has the greatest possible impact and builds a long-term base of engaged supporters. You will line manage a team of three analysts, aiding them to deliver high-quality and timely insight outputs to satisfy a broad range of requests, as well as proactively looking for opportunities where gaps could be filled, and greater understanding gained. You will be responsible for reporting, ensuring that fundraising and digital mobilisation teams can access accurate, up-to-date, and usable information to enable data-driven supporter engagement.
To be successful in this position, you will be a thoughtful and compassionate leader with a background in in project management to improve workflow efficiencies. You should possess the ability to ensure complete understanding of colleagues’ needs through a requirement gathering and briefing process, getting ‘under the skin’ of requests to determine what teams really need. The ability to communicate complex, technical information to non-technical staff is essential. Finally, you will have experience of building and using dashboards, together with experience in scoping, managing, and prioritising large numbers of competing requests for information.
We are reviewing and submitting applications on a rolling basis, so please apply ASAP.
To apply, please submit your CV only. Following this, you will be contacted by Prospectus and potentially invited for an informal discussion and be asked to provide further information to assist with this recruitment process. Prospectus and Greenpeace UK recognise the value in having a diverse workforce, as well as the importance of creating equal opportunities for all. We welcome and encourage applications from people of all backgrounds. We select candidates based on how well they meet the criteria for the role and are committed to ensuring that applicants are treated fairly throughout the recruitment process.