Direct Marketing Officer Acquisition Jobs in Glasgow, Glasgow City
Are you passionate about driving significant growth in individual donor bases and income? I am currently working with a leading Health charity who are seeking an experienced Supporter Acquisition Manager to lead their efforts in expanding their reach and impact across various donor segments.
Job Title: Supporter Acquisition Manager
Salary: £40,000 to £45,000
Home-based position offering flexibility and hybrid/remote working options
Charity cause: Health Charity
Contract length: 12 months
As a Supporter Acquisition Manager, you will:
- Develop and deliver annual plans and budgets for recruiting new donors through diverse channels.
- Lead an effective direct marketing donor acquisition programme, ensuring maximum income within budget constraints.
- Shape and implement mass marketing plans for cash, regular giving, and lottery programmes.
- Drive growth through direct mail, telemarketing, digital, face-to-face, and other effective techniques.
- Work with the Head of Growth and Acquisition to strategise and capitalise on growth opportunities.
- Provide motivational leadership to the Supporter Acquisition Officer, driving both objective achievement and professional development.
- Work closely with cross-functional teams to base decisions on the best available insight and analysis.
- Continuously evaluate product performance and use data-driven insights for decision-making and improvement.
Why You?
- Experienced marketing/fundraising professional with success in reaching income targets.
- Direct experience in high-volume, multi-channel reach and response campaigns.
- Strong understanding of acquisition techniques and strategies, with knowledge of relevant charity/marketing legislation.
- Innovative thinker with a keen eye for detail and ability to adapt plans for achieving targets.
- Skilled relationship builder, communicator, and influencer with motivational leadership capabilities.
If you feel you have the experience necessary to make a success of this role and would like to have a further chat then apply within.
We want you to have every opportunity to demonstrate your skills, ability and potential; please contact us if you require any assistance or adjustment so that we can help with making the application process work for you.
Job description
The Cleft Lip and Palate Association (CLAPA) is the national charity for people affected by cleft lip and palate in the United Kingdom.
CLAPA supports people affected by cleft to take control of their journey, connect with others, and use their voices to impact the future of care. Our vision is that no one affected by cleft lip and palate in the United Kingdom will go through their journey alone.
We are seeking a Fundraising Coordinator (Individual Giving) to join our small but dynamic Fundraising team.
The role requires excellent donor care and stewardship skills. All forms of communication will be required including the proactive use of digital channels such as the website and social media platforms.
The Individual Giving Fundraiser will play a vital role in increasing income from our existing supporters. You will support donor acquisition as well as taking the lead on retention of our supporters across multiple channels including cash appeals, regular giving, lottery and in celebration giving. The role will also support the Head of Income in the delivery of a legacy and major donor program.
You will develop and deliver excellent stewardship programmes that drive retention by deepening audience understanding of the challenges that people affected by cleft face and the impact that their donations make. Using data and insight, you’ll deliver compelling campaigns, with people affected by cleft right at the centre. You’ll use creative tools and techniques to demonstrate impact and inspire future action.
The ideal candidate is a creative and confident communicator who shares our values and our staff team’s dedication to supporting the UK cleft community.
How to Apply
Please read the Recruitment Pack in full and then complete the online Application Form linked within. For safeguarding reasons, we are not able to accept CVs.
Applications close: Monday 13th May at 12.00 (noon)
Interviews: Thursday 23rd May (via Zoom)
Start date: ASAP
The client requests no contact from agencies or media sales.