Global Head Of Brand Marketing Jobs in City Of London, England

Background

Medical Aid for Palestinians (MAP) works for the health and dignity of Palestinians living under occupation and as refugees. MAP is the leading UK charity delivering health and medical care to those worst affected by conflict, occupation and displacement, in the occupied Palestinian territory, including Gaza, and Lebanon.

MAP is in a period of ambitious growth and rapid development, as we respond to the massive humanitarian crisis in Gaza, the West Bank, and Lebanon. Due to this growth, we are seeking a Director of Fundraising and Marketing to lead the development and delivery of an ambitious and data driven fundraising strategy.

Purpose of role

The purpose of this role within MAP is to build a high-performing fundraising and marketing team in the UK, and in new international markets, to drive and stabilise significantly increased fundraising performance across a range of income streams. The post holder will lead the development and delivery of an ambitious and data driven fundraising and marketing strategy to successfully deliver MAP’s new five-year vision.

Primary responsibilities

This job description does not form part of your contract of employment and can be amended from time to time as the needs of the organisation require.

The job holder will have the following key responsibilities:

Leadership

• Champion fundraising across the organisation.
• Be an inspiring ambassador for MAP and ensure this is reflected in the strategies, outputs, and behaviour of the fundraising team.
• Actively contribute to leading Medical Aid for Palestinians as a member of the Senior Management Team (SMT).
• Work closely with the SMT to ensure that appropriate processes and systems are in place across the organisation, including delivery against KPIs.
• Attend and actively participate in MAP’s Board meetings and relevant Board Committee meetings providing updates, necessary reports, and feedback on MAP’s fundraising and marketing.
• Lead cross-organisational projects in line with organisational strategy and direction.
• Build strong working relationships with colleagues across the organisation at all levels, adopting and encouraging a collaborative working approach.
• Keep abreast of, understand, clarify, and implement new or changes in relevant thinking and legislation, especially those directly affecting fundraising.
• Monitor and manage risk in accordance with MAP’s risk management policy.

Fundraising

• Lead the development and delivery of an ambitious and data driven fundraising strategy across a range of income streams to successfully deliver MAP’s new five-year vision.
• Build and inspire a high-performing and results-oriented Fundraising Team focused on delivering sustainable income to maintain and build on recent organisational growth.
• Ensure that MAP’s fundraising is supported by appropriate business/activity plans, and sound financial plans and budgets; and that performance is regularly monitored and evaluated against plans and budgets.
• Set, monitor, and deliver annual income and expenditure targets.
• Foster a culture of ambition and innovation and support the team to research, develop, and implement new fundraising approaches to recruit new donor groups across all income streams.
• Drive change and implement new ways of working across fundraising and the wider organisation in support of fundraising effectiveness.
• Manage relationships with key supporters and stakeholders and attend meetings and networking events to unlock new opportunities.
• Strengthen and build on existing supporter relationships, ensuring that all supporters receive a first-class experience.
• Support the team to develop professional and engaging fundraising materials including fundraising propositions, applications, proposals, appeals, pitches, and reports.
• Take overall responsibility for fundraising compliance and ensure that in all relevant areas, MAP complies with the law, regulation, and stakeholder and contractual obligations with third parties.
• Maintain oversight of the supporter database to ensure integrity, legal compliance, and suitability for MAP's fundraising strategy.

Fundraising Development

• Work with the Head of Individual Giving to deliver and implement a strategy which prioritises both the retention and acquisition of new donors, enhances the use of digital products, platforms, and channels and delivers the highest standard of supporter care and donor stewardship.
• Work with relevant colleagues to deliver a new strategy and plan which prioritises deepening and strengthening existing relationships and building a strong pipeline of new prospects to deliver multi-year funding from major donors, high profile supporters, trusts, foundations, and companies.
• Lead the adoption and use of a newly installed Microsoft Dynamics CRM to effectively support data-driven decision making and relationship management to generate supporter insights in support of increased fundraising.
• With the CEO and SMT, agree and invest in a scaled-up approach to fundraising internationally.

Brand and Marketing

• Working in collaboration with the Director of Advocacy and Communications, lead the development and delivery of an integrated marketing and communications strategy that is driven by audience insight.
• Build and inspire a high-performing and results-oriented Marketing Team to build a community of supporters by delivering a seamless supporter journey that promotes MAP’s work and delivers greater income generation.
• Ensure our brand and identity are strong and supported by authentic high-quality messaging, delivering integrated campaigns across all our channels that turn increased recognition into active support for MAP’s work.
• Increase brand awareness and brand attribution, creating an authentic and compelling voice for MAP which centres on Palestinian voices, including the voices of the people MAP serves.
• Empower teams across MAP to successfully deploy our brand.
• Work in partnership with the Director of Advocacy and Communications to ensure content is up to date, factually accurate and to manage reputational risk.

People Management

• Create a high-performing team that is ambitious and passionate about MAP’s vision.
• Provide line management to direct reports, setting, and monitoring individual performance objectives and motivating the team to be innovative and professional in its thinking and delivery.
• Ensure all fundraising staff receive consistent and motivating direction and feedback to enable them to work to the best of their ability.

General Responsibilities

• Support the mission, ethos, and values of MAP.
• Carry out other associated duties as may arise in line with the broad remit of the position.
• Support and promote diversity and equality of opportunity in the workplace.
• Be flexible and carry out other associated duties as may arise, develop, or be assigned in line with the broad remit of the position.
• Maintain and improve competencies through continuous professional development.
• Abide by organisational policies, codes of conduct and practices.
• Treat with confidentiality any personal, private, or sensitive information about individual organisations and or clients or staff and MAP data.

Profile

The following offers an aspirational view of our ideal candidate profile; however, we encourage applications from candidates with a wide range of experiences and backgrounds, especially those from underrepresented groups.  

Experience

• Extensive relevant experience and a proven track record of delivery of income growth across multiple fundraising channels in a fast-paced and rapidly changing context.
• Knowledge and/or experience of fundraising through direct marketing, trusts and foundations, corporates, major donors, challenge events, community fundraising, and digital marketing.
• Experience of relational databases and of analysing and presenting data to make informed decisions.
• Experience engaging and stewarding relationships with donors at all levels.
• Proven experience producing successful proposals for large scale projects.
• Experience planning, prioritising, and managing multiple projects simultaneously from start to finish.
• Experience in international fundraising.
• Experience in strategic planning, budgeting, and forecasting.
• Experience managing staff across different fundraising areas.
• Experience working at SMT and reporting at Board/Trustee level.
• Experience working with international teams and/or on international issues. (Desirable)

Skills

• Significant gravitas and an excellent networker, communicator, and influencer who is at ease and skilled in representing and promoting an organisation with different audiences, at different levels and in different contexts.
• Highly proactive and effective at collaborating with others, building relationships and partnerships.
• Excellent judgement, including in balancing short and long-term priorities, focusing on key issues, and identifying and managing both opportunities and risks.
• Ability to undertake a complex management role in an international organisation, leading a very busy team and schedule.
• Excellent project management, budget and forecasting management, and resource control skills.
• Persuasive communication skills with the ability to present and convey complex ideas and issues clearly and coherently.
• Strong decision-making skills and ability to translate priorities into operational goals and plans.

Knowledge

• Significant knowledge and understanding of all aspects of fundraising including philanthropy, partnerships, individual giving, and legacy giving.
• In-depth and up-to-date knowledge of charity law, fundraising regulations, standards, and best practice.
• High level of competence in CRM software and social media.
• Commitment to maintaining standards to promote trust and confidence in MAP’s fundraising initiatives.
• An understanding of the work of MAP and the issues facing Palestinians living under occupation and as refugees.

Personal Traits Desired

• Commitment to MAP’s mission, services, and the right to health.
• Commitment to anti-discriminatory practice and equal opportunities.
• An ability to apply awareness of diversity issues to all areas of work.
• Commitment to the values and ethos of MAP.
• Prepared and able to travel occasionally to Lebanon, the occupied Palestinian territory, and Israel and pursue new business opportunities anywhere in the world.
• Able to work flexibly in emergencies and to meet specific deadlines including some evenings and weekends.

Daryl Upsall International actively promotes equality, diversity and inclusion. In recruiting candidates, we seek candidates with the proven skills required; irrespective of race, gender, religion or belief, age, disability or sexual orientation.

Job Description

Purpose of the role

Our PR & Media Manager is crucial to our plans to scale up our media coverage as we enter the final years of our campaign to end bear bile farming in Vietnam. As part of the Comms team, you will work closely with colleagues in our Programmes and Fundraising teams to amplify their work through public relations, celebrity support and media activity. Your key areas of responsibility will include press office management, preparing PR & Media plans for each of our key markets, preparing pitches, media releases and content for media outreach and building a library of case studies to showcase our work. Your other key area of responsibility is supporting our highly successful celebrity liaison to raise Animals Asia’s profile through earned, owned and shared digital platforms, print and broadcast media. You will possess the knowledge, skills, and creativity to help us raise awareness of Animals Asia and what we stand for, helping us grow our supporter base and meet our brand goals. You will be managed and supported by our Global Head of PR and Media.

Key duties:

1. Responding to media enquiries, drafting media releases, undertaking proactive pitch development, outreach to journalists, maintaining our database of media contacts and other general press office management.
2. Supporting our Founder and our Global Head of PR and Media to develop and grow relationships with influencers and high-profile supporters, and deliver campaigns involving celebrities and influencers.
3. Preparing, publishing, moderating and reporting on social media content for PR and media purposes.
4. Close working with international colleagues and managing our PR agencies globally to deliver PR campaigns in our key markets and professional media management at international events.
5. Supporting and promoting global campaigns, appeals and events by developing press releases, media packs, briefings and other PR materials.
6. Developing and maintaining a case study, asset and fact file library.
7. Working with Meltwater and Muck Rack media monitoring systems to identify media opportunities and compile PR & Media performance reports.
8. Internal liaison with colleagues throughout Animals Asia to develop content and pitches for earned and owned media opportunities.
9. Drafting pitches and articles in close collaboration with our internal subject matter experts to develop our reputation and thought leadership in animal welfare.
10. Producing media-ready content, including video and written content.
11. Maintaining the news section of our website and media packs.

General

• Proactive attendance at team meetings, relevant seminars and wider staff meetings.
• Proactive in keeping up to date with developments in PR & Media.
• Represent Animals Asia at internal and external functions and events as required.

Person Specification

• Minimum of three years’ experience of working in a busy press office or PR agency, including drafting press releases and responding to media enquiries.
• Strong news sense, knowledge and interest in the environment, biodiversity and animal area is a plus.
• Experience of working with celebrities, their managers and agents.
• Good understanding of reputation management and associated risks.
• Experience in using media monitoring software to track media engagement, journalists and coverage.
• Extensive experience of writing and publishing to social media.
• Competent video editing skills.
• Excellent written English.
• Demonstrable experience of prioritising and delivering against multiple deadlines in a time pressured environment.
• Confident in building relationships with colleagues and stakeholders and being a credible representative for the charity and the cause.
• Proven ability to work well under pressure.
• Willingness and ability to work early/late flexible hours (due to the global nature of the role) and occasionally on weekends.
• Commitment to the objectives and values of the organisation.
• Advanced working knowledge of Microsoft Office and Google Suite products.

Communication / interpersonal skills

• Strong people skills with a high level of organisational awareness and demonstrated ability to liaise with a broad and diverse range of stakeholders.
• Proactive, with a “can-do” attitude. Results-driven to improve performance.
• Ability to display initiative, common sense and diplomacy.
• Commitment to professionalism, discretion and confidentiality.
• Well-presented, articulate and polite.

Conditions and Benefits

Place of work: Home-based (Global).

Working Hours:           Full-time.  Standard hours are 37.5 hours per week from 9am to 5pm.  You will be required to work such additional hours as are necessary to fulfil your role which may include evenings and weekends.  You will be expected to manage your hours, responsibilities and workload accordingly.

Reports to: Global Head of Media and PR.

Manages: n/a.

Budget responsibility: n/a.

Probation: 6months.

Annual leave: Commensurate with the country of residence.  The holiday year runs from January 1st to December 31st.

Other benefits: Standard Animals Asia benefits plus training will be provided as required with opportunities for growth and development.

Recruitment schedule and how to apply

Please send your CV and cover letter outlining how you meet the person specification and why you should be considered for this role.

Closing date: 17 April 2024 at midnight with interviews taking place the week commencing 29 April 2024.

Only shortlisted candidates will be notified.

Personal data collected will be treated in strict confidence and used solely for recruitment purposes.

Animals Asia values candidates with different backgrounds, experiences, and perspectives. We welcome applicants of every ethnicity, age, gender identity and expression, sexual orientation, religion, national origin, socioeconomic status, disability, or veteran status. We are committed to building an organization that creates an inclusive environment for all.

About Malaria No More UK

Malaria has been described as the oldest killer disease in history. Even now, despite recent progress, it claims the life of a child every minute.

Malaria No More UK (MNMUK) brings proven global experience and expertise in advocacy and creative communications to the zero-malaria fight. From our locations in London, UK and Nairobi, Kenya we aim to accelerate an end to this deadly disease by:

• Securing leadership and investment globally and in the UK
• Building a powerful, united voice for the global malaria campaign to hold leaders to account
• Strengthening local advocacy capacity in key countries in Africa

Since 2000, the world has made enormous progress. The global malaria fight is becoming the biggest public health success story in history, and we are determined to maintain momentum.

Job summary

Malaria No More UK are looking for an enthusiastic and driven Senior Media and Communications Manager to support the Head of Communications on the leadership, planning and delivery of MNMUK’s media strategy to raise awareness, engage stakeholders and drive support for our cause. This role will support MNMUK’s campaigning and activity in the UK and internationally, working across the organisation and working closely with colleagues leading our advocacy, government relations, political campaigning and partnerships work.  This role will also support MNMUK’s corporate communications work, specifically copywriting our core organisational materials, including board & annual reports.

Key responsibilities  

Communications: 

• Lead and deliver Malaria No More UK’s media strategy, including relationship building with media outlets, journalists and influencers to drive tactical, political and news media coverage.
• Lead on the development and management of pro or low bono partnerships with UK and global media organisations.
• Produce written media materials such as press releases, Q&As and spokesperson briefings.
• Lead and develop MNMUK’s corporate and campaign written materials such as donor reports, annual & board reports, fundraising applications and website copy, ensuring that we have a consistent and powerful style that aligns with our brand, values and creative content approach.
• Advise and support on media activity in other markets, including Kenya.
• Source and manage spokespeople for media and communications opportunities, working closely with our Head of Ambassador Relations & Creative Partnerships and our Strategic Communications and Engagement Manager.  
• Support MNMUK’s Philanthropy and Partnerships team with media and communication support for our corporate partners, institutional donors, and philanthropic foundation partners, including monitoring partner media, developing joint communications, and representing the communications team at partner meetings.
• Act as a key representative of the MNMUK communications team in meetings and planning for our UK campaigning, ensuring other members of the communications team are brought in to support when needed.
• Build external relationships and networking within NGO and communications sectors.
• Keep abreast of trends and best practice in communications and horizon scanning.
• Media monitoring and reporting, including the sourcing and management of databases, platforms and other services to support our media work.

Strategy:  

• Development and implementation of Malaria No More UK’s media work to support our UK and international strategies, including taking responsibility for media planning, reporting and management to allow monitoring of progress against plan. 

Other Responsibilities 

• Undertake any other reasonable additional duties as required by MNMUK.

Qualifications, skills and experience  

Essential 

• A proven track record of working with UK media to support advocacy campaigns for a range of UK and international audiences.
• A deep understanding and experience of political and news media in the UK.
• Exceptional copy writing skills for media and corporate communications products.
• Experience of working with partners and PR agencies to deliver strategic and politically salient media work in international markets.
• Experience of delivering media plans to support collaborative, multi-partner projects and campaigns.
• Experience of working as part of a multi-discipline communications team, integrating media plans alongside digital strategies and creative content.
• Team player, outstanding communicator and influencer.
• Strong influencing skills and the ability to assume leadership responsibilities and informed decisions as required.
• Demonstrable personal skills in creative thinking and new ideas. 
• Project management experience in communications campaigns.
• Experience of cultivating and managing PR agencies and media partners.
• A deep commitment to our cause.

Desirable 

• Experience of using high-profile individuals in media strategies and broader communications activities.
• Experience of working with global media and delivering media plans in other markets.
• Knowledge of the global health sector and experience of navigating the variety of stakeholders within it. 

Key Qualities

• A “can do” attitude and team player with ability to think quickly, proactively and strategically.
• Practical and hands on, as well as strategic thinker with a desire for delivering communications that are driven by doing things differently.
• Prepared to approach this role creatively and non-traditionally as appropriate.
• A willingness and ability to travel overseas occasionally as required.
• We are seeking individuals who are committed to fostering a workplace culture that embraces fairness, kindness and respect towards their colleagues.
• High awareness of Diversity, Equity and Inclusion issues and practice. 

MNMUK recognises the value of a team in which people from diverse backgrounds can introduce fresh ideas and contribute to delivering our mission to make Malaria No More. We welcome applications from candidates, regardless of their race, gender, disability, religion/belief, sexual orientation or age.

Staff Benefits Include:

• 10% employer pension contributions.
• 28 days’ annual leave plus public holiday days in the postholders country of residence.
• Private medical insurance may be available for non-UK residents depending on the postholders country of residence.
• Subsidised gym membership
• Fully flexible working opportunities
• Interest-free staff season ticket loan and bicycle loan schemes.
• Continuing personal development opportunities.
• Professional training & qualifications subsidy.

Application and Interview Process

To apply, please send your CV and a covering statement detailing how you fit the role and why you want to work for us. Please also indicate your current salary expectations in your covering statement. We value transparency and aim to offer competitive renumeration packages based on experience, relevant qualifications and market standards.

Closing Date: 3rd May 2024 – This vacancy may close early if we receive a sufficient number of applications. Therefore, we encourage interested candidates to apply promptly.

There will be a two stage interview process conducted via Microsoft Teams.

Unfortunately, due to the volume of applications we receive, we cannot provide individual feedback to unsuccessful candidates.

Please note that whilst we encourage all suitable applicants to apply, we do not offer compensation or cost reimbursement for any candidate throughout the process. We practice an equitable and inclusive recruitment process at all times.

This job description and person specification is a statement of requirements at the time of writing and is not contractual or exhaustive. It should not be seen as precluding future changes after appointment to this role and it may be amended over time in consultation with your line-manager and the Director.

IHP’s vision is to see a world in which all suffering due to lack of healthcare is eradicated. Our Christian faith underpins all that we do. It motivates us to care for those in need, and give our best in all circumstances, as an expression of God's love. We serve the poor in health without regard for ethnic or religious background, focusing on where the need is greatest. 

In the last 3 years IHP has reached over 54 million patients in more than 25 countries across the world through its response in disasters and in long-term health programming.

We are hiring this role at a pivotal time for IHP, as we celebrate our 20th anniversary year and undergo a brand refresh. As we celebrate two decades of impact on global health, the ability to effectively communicate IHP’s journey and vision for the future has never been more important.  

About the role

The postholder will have a unique opportunity to lead delivery of our communications strategy, supporting the delivery of our organisational objectives and ensuring we maximise our 20th anniversary year to raise IHP’s profile and grow our community.

You’ll manage a small, but fantastic team of committed communications professionals, whilst working alongside other teams to effectively tell IHP’s story, and the stories of those we serve. You’ll work with our fundraising team to collaborate on fundraising campaigns, our Corporate Partnerships team to engage pharmaceutical and logistics partners in new and exciting ways, and our Programmes team to work directly with NGO partners to gather content and demonstrate our impact through effective storytelling.

You will also be a part of the Senior Leadership Team, responsible for setting the strategic vision and direction of the organisation. This is a temporary role as a maternity cover starting in July 2024.

What you’ll be working on

-  Lead on IHP’s 20th anniversary campaign including overseeing a pivotal stakeholder engagement event
-  Implement and embed IHP’s newly developed brand identity across the organisation and across external channels.
-Oversee the marketing strategy for our self-designed and revolutionary software system, Boaz, helping to reach new customers and position as a leader in its field.
- Manage relationships with external stakeholders to develop communications opportunities and amplify IHP’s voice including employee engagement opportunities.
- Manage relationship with our social media agency to effectively execute IHP’s communications objectives and grow our audiences and engagement.
- Oversee the marketing delivery of our annual Christmas fundraising campaign.

Essential knowledge/transferable skills and experience:

• Demonstrable and successful communications experience
• Management level experience
• Marketing and brand awareness experience
• ​Knowledge of social media and how to utilise to maximise communication and engagement strength
• Proven track record of effective management of resources, including planning and coordination of staffing and budgetary resources
• Excellent IT skills to communicate effectively and efficiently
• ​Highly organised, efficient and self-motivated
• Strong problem-solving skills
• Excellent written and verbal communication skills
• Ability to work with competing priorities, deadlines and targets
• Strong interpersonal skills and ability to adapt as part of a small team

The following would be desirable:

• An understanding of Corporate Partnerships, fundraising, healthcare industry or CSR
• An understanding and experience of GDPR oversight 

See the Person Specification and Job Description for more detail.

​IHP is an Equal Opportunities Employer. Staff regularly spend time together praying for IHP’s work and there is an occupational requirement for the post holder to have a personal commitment to the Christian faith.Applicants must have the right to work in the UK. 

We have an active Equality, Diversity and Inclusion staff working group.  Our staff describe our culture as 'inclusive', 'dynamic' and 'rewarding', a place where you will be supported to 'thrive professionally and personally'. A recent starter has described IHP as a place which 'puts people at our heart'. 

Employment Benefits

• 25 days annual leave plus bank holidays (pro-rated if part-time)
• Specsavers eyecare vouchers
• Life Insurance and Critical Illness Cover
• Health and wellbeing support via Unum help@hand app
• Bike2work scheme
• Opportunities to get involved with our EDI working group
• Training and development opportunities

Join a dynamic team where your skills are valued, your voice is heard and you have the space to work independently and develop!