Grow Wild Programme Development Manager Jobs in Harrow, Essex
Job Description
Purpose of the role
Our PR & Media Manager is crucial to our plans to scale up our media coverage as we enter the final years of our campaign to end bear bile farming in Vietnam. As part of the Comms team, you will work closely with colleagues in our Programmes and Fundraising teams to amplify their work through public relations, celebrity support and media activity. Your key areas of responsibility will include press office management, preparing PR & Media plans for each of our key markets, preparing pitches, media releases and content for media outreach and building a library of case studies to showcase our work. Your other key area of responsibility is supporting our highly successful celebrity liaison to raise Animals Asia’s profile through earned, owned and shared digital platforms, print and broadcast media. You will possess the knowledge, skills, and creativity to help us raise awareness of Animals Asia and what we stand for, helping us grow our supporter base and meet our brand goals. You will be managed and supported by our Global Head of PR and Media.
Key duties:
- Responding to media enquiries, drafting media releases, undertaking proactive pitch development, outreach to journalists, maintaining our database of media contacts and other general press office management.
- Supporting our Founder and our Global Head of PR and Media to develop and grow relationships with influencers and high-profile supporters, and deliver campaigns involving celebrities and influencers.
- Preparing, publishing, moderating and reporting on social media content for PR and media purposes.
- Close working with international colleagues and managing our PR agencies globally to deliver PR campaigns in our key markets and professional media management at international events.
- Supporting and promoting global campaigns, appeals and events by developing press releases, media packs, briefings and other PR materials.
- Developing and maintaining a case study, asset and fact file library.
- Working with Meltwater and Muck Rack media monitoring systems to identify media opportunities and compile PR & Media performance reports.
- Internal liaison with colleagues throughout Animals Asia to develop content and pitches for earned and owned media opportunities.
- Drafting pitches and articles in close collaboration with our internal subject matter experts to develop our reputation and thought leadership in animal welfare.
- Producing media-ready content, including video and written content.
- Maintaining the news section of our website and media packs.
General
- Proactive attendance at team meetings, relevant seminars and wider staff meetings.
- Proactive in keeping up to date with developments in PR & Media.
- Represent Animals Asia at internal and external functions and events as required.
Person Specification
- Minimum of three years’ experience of working in a busy press office or PR agency, including drafting press releases and responding to media enquiries.
- Strong news sense, knowledge and interest in the environment, biodiversity and animal area is a plus.
- Experience of working with celebrities, their managers and agents.
- Good understanding of reputation management and associated risks.
- Experience in using media monitoring software to track media engagement, journalists and coverage.
- Extensive experience of writing and publishing to social media.
- Competent video editing skills.
- Excellent written English.
- Demonstrable experience of prioritising and delivering against multiple deadlines in a time pressured environment.
- Confident in building relationships with colleagues and stakeholders and being a credible representative for the charity and the cause.
- Proven ability to work well under pressure.
- Willingness and ability to work early/late flexible hours (due to the global nature of the role) and occasionally on weekends.
- Commitment to the objectives and values of the organisation.
- Advanced working knowledge of Microsoft Office and Google Suite products.
Communication / interpersonal skills
- Strong people skills with a high level of organisational awareness and demonstrated ability to liaise with a broad and diverse range of stakeholders.
- Proactive, with a “can-do” attitude. Results-driven to improve performance.
- Ability to display initiative, common sense and diplomacy.
- Commitment to professionalism, discretion and confidentiality.
- Well-presented, articulate and polite.
Conditions and Benefits
Place of work: Home-based (Global).
Working Hours: Full-time. Standard hours are 37.5 hours per week from 9am to 5pm. You will be required to work such additional hours as are necessary to fulfil your role which may include evenings and weekends. You will be expected to manage your hours, responsibilities and workload accordingly.
Reports to: Global Head of Media and PR.
Manages: n/a.
Budget responsibility: n/a.
Probation: 6months.
Annual leave: Commensurate with the country of residence. The holiday year runs from January 1st to December 31st.
Other benefits: Standard Animals Asia benefits plus training will be provided as required with opportunities for growth and development.
Recruitment schedule and how to apply
Please send your CV and cover letter outlining how you meet the person specification and why you should be considered for this role.
Closing date: 17 April 2024 at midnight with interviews taking place the week commencing 29 April 2024.
Only shortlisted candidates will be notified.
Personal data collected will be treated in strict confidence and used solely for recruitment purposes.
Animals Asia values candidates with different backgrounds, experiences, and perspectives. We welcome applicants of every ethnicity, age, gender identity and expression, sexual orientation, religion, national origin, socioeconomic status, disability, or veteran status. We are committed to building an organization that creates an inclusive environment for all.
The client requests no contact from agencies or media sales.
Wild in the City was established in 2013 and was incorporated as an asset locked non- profit Community Interest Company in April 2016 to address the growing problem of disconnection from nature and generational loss of knowledge and skills, and to help make nature a meaningful part of everyday life.
We are a national organisation supporting well-being through relationship with nature. We offer programmes in hiking, woodland living skills, natural history and ecotherapy, using the skills of our ancestors to develop a deeper relationship with the natural world and nurture a sense of belonging to communities past and present.
We are a black led organisation with a focus on health and supporting Black and minority ethnic communities in accessing nature and the countryside, addressing the widely acknowledged lack of representation and lower levels of involvement of people of colour in nature-based activity. We are a leading organisation in research and the facilitation of forums about race and nature.
We have an exciting vision for increasing the participation of people of colour in nature- based activity and highlighting black perspectives about the natural world through our core programmes.
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Nature Guides
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Nature Connectors
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Wild in the City Festival
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Black Nature Narratives
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Research and Consultancy
We’re looking for an exceptional individual to become our new Director of Operations. The right person will balance strong interpersonal and leadership skills and robust operational ability in the areas of finance, administration and fundraising. The role of Director of Operations is central to helping us achieve our ambition of further growing as a Black led institution for learning and caring about nature. We are looking for someone with the experience to help shape our growth and guide implementation of our 5 year plan, and who will grow with us to become our Chief Operating Officer.
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The role is offered for 21 hours per week.
Closing date: 3rd May 2024
Interview: w/c 13th May 2024
Start date: as soon as possible
Full job description with responsibilties and person specification is attached
Purpose of the role:
The purpose of this role is to manage and deliver an effective email CRM programme for ZSL and its Zoos (London Zoo and Whipsnade Zoo) across the broad range of audience groups (zoo visitors, donors, members, experience bookers, etc.). The aim is to continuously grow customer acquisition, engagement, value and loyalty as part of an overarching Supporter Journey that has the customer experience at its heart.
Your key responsibilities:
- Design and build on-brand email marketing campaigns from end to end. Including copywriting, building emails on Dotdigital, sending campaigns and manage A/B and MVP testing strategy to ensure continuous optimisation of email campaigns.
- Own the overall email campaign plan and delivery, working with audience owners across ZSL to manage email communications, providing guidance and best practice.
- Analyse and segment customer data and maximise this data to deliver effective targeted activity, managing the quality and frequency of messaging. Use this insight to identify opportunities for up-selling or cross-selling programmes.
- Develop and deliver customer data acquisition strategies and ensure all activity is GDPR compliant.
- Work with the Membership Marketing Manager to fully develop, deliver and manage an effective CRM programme for ZSL to build (automated) supporter journeys along the customer lifecycle, driving loyalty and growing the value of each customer and ROI from CRM activity.
- Work with the Digital Marketing Executive to track and analyse campaign results (engagement, conversion rates, web analytics, ROI) to produce regular reports on campaign performance, and continuously implement improvements based on findings.
- Develop strong working relationships with our Ticketing and Systems teams to understand and use Tessitura, our membership and donations CRM platform as well as ticketing and experiences data from SEE Tickets.
- Manage ZSL’s email service platform (currently Dotdigital) including being responsible for managing and maintaining the data within it to ensure that all customer data and communication is GDPR complaint, management of the ESP budget and management of the relationship with the ESP supplier.
ABOUT YOU
Your experience:
- Email CRM programme management expertise
- Consumer marketing communications experience and management of a customer database essential
- Experience with Dotdigital highly desirable
- Working knowledge of HTML desirable
- Experience with CRM platform Tessitura desirable
Your skills and knowledge:
- Strong project management skills and ability to co-ordinate multiple projects and stakeholders and manage competing priorities
- Excellent working knowledge of email service provider platforms, including knowledge of establishing automated programmes
- Experience in content development, including copywriting
- Experience in manipulating customer data with a high attention to detail
- Proven knowledge of the General Data Protection Regulation
- Good analytical and problem-solving skills with strong commercial focus
- Excellent interpersonal, communication and influencing skills
- Excellent Microsoft Excel skills
This post can operate on an agile/blended working model. We’re currently meeting as a team at the office (Regent’s Park) once per week, working from home for the rest of the week. Occasional travel to Whipsnade Zoo will also be required.
We strongly encourage applications from all backgrounds and celebrate the value of having a team of employees with diverse skills, experiences, and heritage. We are committed to ensuring our teams can bring their authentic selves to work without fear of discrimination. ZSL has active equality networks for our staff with lived experience and those who provide active allyship in Race and Culture, Team Pride, Disability Network, and Menopause Network, complemented by our strategic EDI Steering Group.
This role is subject to standard pre-employment checks, including the candidate's right to work in the UK.
ABOUT US
We’re ZSL, an international conservation charity. Through our unrivalled animal experts in our two zoos (London Zoo and Whipsnade Zoo), the work of our pioneering scientists, our dedicated conservationists, our purpose is to inspire, inform and empower people to stop wild animals going extinct. Our vision is a world where wildlife thrives and we’re working every day to achieve this. From investigating the health threats facing animals, to helping people and wildlife live alongside each other, we are committed to bringing wildlife back from the brink of extinction.
What do we offer?
At ZSL, we are proud of our approach to employee benefits. Our benefits include:
- Our vision and purpose - you’ll work alongside colleagues who are passionate about science-led conservation, knowing that you will help us to inspire, inform and empower people to stop wildlife going extinct
- Pension scheme - we offer a generous pension scheme with up to 12% contributory pension
- Flexible working – talk to us about your flexible working requirements and we will do everything we can to make sure you work in a way that suits you
- Holidays – 25 days annual leave allowance, plus UK bank holidays Wellbeing – access to a blended programme of wellbeing initiatives, including confidential access to our 24/7 Employee Assistance Programme
- Life assurance – eligible employees will be enrolled in ZSL’s life assurance scheme from their first day
- Complimentary tickets – annual allocation of Whipsnade Zoo and London Zoo tickets, with a 30% discount in online and retail shops
- Cycle2Work - our cycle to work scheme enables you to lease a bicycle
- Season ticket loan - we offer an interest free loan for eligibly London-based employees to buy a season ticket for travel between home and work
- Family friendly policies – we offer enhanced maternity, paternity, and adoption packages
NB: We reserve the right to close our advertisement early or extend the advertising date until a suitable candidate has been found.
The client requests no contact from agencies or media sales.