Marketing Manager Jobs
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Role: Digital Marketing Manager
Hours: 30 hours per week (4 days per week)
Location: Homebased within the UK with a requirement to travel to occasional meetings, mostly held in London
Reporting to: Director of Brand and Digital
Benefits: Flexible working arrangements, 28 days of annual leave (FTE pro rata for part-time) + 1 day for your birthday, pension scheme
Key relationships: Managing external relationships with key agencies and partners
Salary: £40,000 per annum (FTE pro rata for part-time)
Contract: Fixed term with the potential to extend
About Overcoming MS
Are you a digital marketing expert, looking to make an impact at the world’s leading multiple sclerosis healthy lifestyle charity?
At Overcoming MS, we are here for everyone with MS who wants to take control of their health and wellbeing. We provide clear, practical actions for people to take and a supportive community to help people living with MS. The Overcoming MS Program uses substantial scientific evidence to show how lifestyle choices, alongside medication, benefit physical and mental health.
Knowing people with MS can reduce their risk of disease progression through lifestyle choices gives hope to us all. Our vision is a world in which living a full and healthy life with MS is possible for everyone.
Once people with MS know about the potential impact of a healthy lifestyle, they need to feel that the information is coming from a reliable source, in order to believe in it and adopt the key changes. The Overcoming MS Program is based on broad-based, high-quality scientific evidence, and lifestyle is an area that has growing interest and development.
About the role
We’re recruiting for an experienced Digital Marketing Manager to steer us in the next stage of our journey. This is an exciting development of an existing role at Overcoming MS and will allow the successful candidate to make the position their own.
The Digital Marketing Manager will be responsible for delivering an innovative new digital marketing approach, through the innovation, creation and delivery of projects and activities which increase leads, donations and engagement for Overcoming MS charity.
Key Responsibilities
The Digital Marketing Manager will work across several areas, including:
1. Conversion optimisation
· Increasing our donations and data capture - to enable us to continue the dialogue and create donations from a greater percentage of those who visit our website, or interact with other digital channels.
· Working with our agency partner to optimise key landing pages and signposting for conversion.
2. User journey optimisation
· Helping people find the right content based on data optimisations so that more people find what they need and understand what else the charity could offer them. Using HotJar for insights.
· Automated email journeys - Building customer journeys to support the Program pillars to build deeper relationships with people in our community.
3. Increasing reach and traffic generation
· Testing different low-cost digital reach opportunities.
· Including paid social, referral activities, calls to action across our channels, YouTube SEO and SEM. Working with an agency to optimise journeys from Google Grant, leading to clearly articulated actions (eg donations, sign-ups, click-throughs).
4. Testing to improve results continually
· Email AB testing - Deliver AB testing to inform future email AB tests.
· Plan AB testing for email marketing projects, for the website, and other projects as needed to improve conversion rates.
5. Digital project management
· Testing new digital versions of courses and tools. Project management of website updates.
6. Campaign support
· Leading, innovating and supporting advocacy, communications and fundraising campaigns as needed to increase reach, engagement and conversions.
7. Gathering community feedback
· Continue the plan to access regular community feedback to influence Hub improvements and other digital channel improvements.
8. Supplier collaboration
· Working with our suppliers to optimise collaboration, reduce cost and increase impact.
About you
Strong digital skills
• A proven track record of managing digital products/projects/programmes which create value for end-users.
• Strong working knowledge and experience in digital solutions.
• Experience in evaluating and improving existing digital programs.
• Significant experience working with 3rd party digital providers to create solutions that work for the target audience.
• Confident in Google Analytics and Google Search Console.
• Excellent understanding of AB testing to maximise conversion rates.
• Experience in using tools like HotJar (preferred).
• Strong analysis skills.
Project management skills
• Excellent organisational, planning, prioritisation and time management skills with an ability to work to deadlines and change priorities when needed.
• Expertise in using and implementing relevant project management methodologies and tools.
• Ability to proactively mitigate risks and overcome barriers to implementing solutions.
High work quality and passion for innovation
• Excellent eye for detail, works to deliver high-quality work.
• A passion for innovation, an open mind, and a willingness to learn and grow.
Strong interpersonal skills
• Excellent communication skills, energetic and passionate.
• Demonstrable track record of building lasting professional relationships.
Charity interest
• An understanding of the charity sector or an interest in charities would be a bonus.
• Knowledge of digital fundraising, digital income generation opportunities and digital conversion.
Working location
You are comfortable working remotely as part of a small team, and happy to travel occasionally to London or other central locations for meetings.
What can we offer you?
Our staff benefits include:
• 28 days annual leave (FTE - pro rata for part-time) plus a day off for your birthday and bank holidays
• Flexible working
• Remote working
• Pension
• Employee Assistance Programme
How to apply
Please send your CV and a covering letter.
In your application, please let us know:
- Your current salary and desired salary (if you are successful in getting the role)
- Your notice period
- Your current location.
Please respond ASAP, as we will start screening candidates as soon as we receive applications.
We are an equal opportunities employer, committed to diversity and inclusion in the workplace. We make hiring decisions based on merit. If you fill most or all of the requirements, please apply.
No agency contact, please.
The client requests no contact from agencies or media sales.
Battersea is seeking a Content Marketing Manager to join our Marketing & Communications Department.
Battersea’s Marketing & Communications Department is responsible for communicating the breadth of the organisation’s work in an engaging and memorable way. Though our award-winning campaigns, we use our influence to affect change for dogs and cats within and beyond our gates; building Battersea’s reputation on a national and international scale. Our work involves everything from innovative integrated advertising campaigns to rehome our animals, to supporting other departments with their strategic objectives. We also manage Battersea’s online communities, offer brand guidance, deliver innovative digital activity, and manage internal communications, ensuring that staff and volunteers stay informed and engaged. The department’s ultimate goal is to raise awareness of Battersea’s work, so we can be here for more dogs and cats.
The Content Marketing Manager will be responsible for managing the Content Team within the Marketing & Communications Department, overseeing delivery of the content framework, using evaluation and measurement to enable strategic and creative development so Battersea’s content output achieves brand, marketing and organisational objectives.
Overall objectives of this role:
• Oversee strategic delivery against the content framework, supporting the team in effective implementation and measurement
• Lead the team in developing and delivering best in class creative storytelling content that is strategically aligned, maximised, and continually evaluated.
• Work with stakeholders across the organisation to effectively prioritise and shape briefs coming into the team.
• Work collaboratively across the Marketing & Communications department and other departments and support the team in doing the same including via supporting working structures and tools.
More about Battersea:
At Battersea, we aim to never turn away a dog or cat in need of help. We give each one lots of love and expert care and get to know their characters and quirks so we can find them a new home that’s just right for them.
All the knowledge we gather in our centres helps us to improve the lives of the animals we’ll never meet, through our work with other rescue organisations and charities. We also help people make informed choices when getting a pet, we provide training and welfare advice, and we campaign for changes in the law when we see that dogs and cats or their owners deserve better.
Join us and help us be here for every dog and cat, wherever they are, for as long as they need us.
What we can offer you:
We offer our employees a wide range of benefits to reward them for the value that they bring to Battersea, to support them in their work, to help improve their health and wellbeing, and maintain a healthy work-life balance. These include:
- 28 days of annual leave (plus 8 days paid public holidays) per year
- Generous pension contributions – up to 10% employer contribution
- Free healthcare cash plan, where you can claim for a range of treatment including dental, optical, physiotherapy, chiropody and acupuncture every year
- Annual interest-free season ticket loans
- Discounted gym memberships and cycle to work schemes
- Life insurance
- Support for your professional and career development, including access to digital and in-person training programmes, a wide range of tools and resources, leadership and management training, mentoring and much more.
Our hybrid working policy:
We operate a 50% onsite hybrid working model, with our office-based staff splitting their time between site based and home working. This enables our office-based staff to maintain the benefits of home working, while allowing for collaboration and maintaining a connection to our cause. In addition to this, our offices are in a great location within London, have modern facilities, offer great employee socialising spaces and a discounted café. Best of all, coming on site offers you the opportunity to meet our lovely rescues with lunchtime cat socialising and the occasional office dog!
Equality, diversity and inclusion at Battersea:
At Battersea, we are committed to providing equality of opportunity, and developing and supporting a diverse workforce and inclusive culture in all aspects of our organisation. We aim to ensure that this pledge, reinforced by our values, is embedded in our day-to-day working practices and our work together.
By hearing from and valuing different experiences, perspectives and contributions, we know we can provide the best expert care for every dog and cat who needs us. We particularly welcome applications from people with disabilities and from members of minority ethnic communities, who we know are currently under-represented at Battersea.
As a Disability Confident Committed employer, we're happy to discuss any support or personalisation you may need during your application and/or interview process as part of our workplace adjustments.
Closing date: 2nd May 2024
Interview date(s): w/c 6th May 2024 & w/c 13th May 2024
If you think you’re a good fit for the role, and you’re passionate about dogs, cats and our work, then we’d like to hear from you.
For full details, please download our recruitment pack.
All applications must be submitted before the closing date advertised; we reserve the right to close the vacancy early if a high volume of applications is received.
The client requests no contact from agencies or media sales.
We have a great opportunity for an experienced Brand Manager to join our Marketing and Income Generation Directorate. You will join us working 35 hours per week on a 12-month fixed term contract and in return you will receive a competitive salary of up to £46,284 per annum plus excellent benefits.
This is a remote based role however occasional travel for meetings will be required.
Since 1927, Cats Protection has helped thousands of cats each year, across the UK. As a community of volunteers, employees, supporters and partners, we’ve improved the lives of millions of cats and transformed the way millions of people see and care for cats.
The Brand and Marketing team help to deliver our purpose as a charity, seeing the world through cats eyes, inspiring audiences through brilliant storytelling and bringing about a step change in awareness of our brand and the issues we champion resulting in many more people treating cats with kindness and respect.
Responsibilities of our Brand Manager:
As Brand Manager, you will work across the organisation to manage daily requests for support and approvals on copy and design work that require constant action and collaboration both with teams right across the organisation and with external agency partners to ensure we are delivering a coherent, focused and integrated brand to our audiences. You will work closely with the Campaign Manager to build and track brand performance metrics including awareness, reach, logo recognition and sentiment and provide input and support for other projects/initiatives as required across the charity.
What we’re looking for in our Brand Manager:
- Significant experience in a brand strategy and activation role
- Experience of briefing and management of creatives both in-house and external agencies
- Experience of working and collaborating closely with multiple teams across a large organisation with competing needs
- A solid working knowledge of brand marketing and advertising practices and methods
- Able to manage a heavy and fluctuating workload
- Good understanding of campaign metrics and reporting
- Charity experience is preferred
What we can offer you:
- salary of up to £46,284 plus excellent benefits
- generous annual leave entitlement
- contribution pension scheme
- life assurance scheme
- range of health benefits
- Employee Assistance Programme
- and more
Join us as our Brand Manager and know you are helping to make a real difference to cats and kittens across the UK!
Unfortunately, we cannot accept applications or CVs that are emailed to us directly. Applications received after the closing date may not be responded to.
Closing date: 29th April 2024
Virtual/in-person interviews: 10th May 2024
Applications may close before the deadline, so please apply early to avoid disappointment. Please note, applications received after the closing date may not be responded to.
Closing Date: 1 May 2024
Ref 6699
Are you ready to make a difference? Are you passionate about driving positive change and impacting lives? Join us as our Senior Marketing Manager to ignite lasting change by engaging the nation to take part in Save the Children's flagship mass participation event; Christmas Jumper Day. You will have an opportunity to transform lives, one jumper at a time!
About us:
Save the Children UK believes every child deserves a future. In the UK and around the world, we work every day to give children a healthy start in life, the opportunity to learn, and protection from harm. When crisis strikes and children are most vulnerable, we are always among the first to respond and the last to leave. We ensure children's unique needs are met and their voices are heard. We deliver lasting results for millions of children, including those hardest to reach.
About You:
As our Senior Marketing Manager, you will play a pivotal role in our fundraising strategy. You will lead a multi-disciplinary team to raise unrestricted income by engaging schools and workplaces to participate in Christmas Jumper Day and raise much-needed funds for children for 6 months of the year. For the other 6 months of the year, you will lead marketing and fundraising projects across Public Income and Engagement to drive us towards Save the Children's goal of raising £60 million by 2030.
You will also lead on the development of multi-channel marketing plans, with a focus on audience, to drive ambitious brand awareness, supporter action, income and loyalty targets including email, display, paid social, direct mail, TV, radio and out of home, across a range of engagement opportunities and propositions (legacies, regular giving, emergencies and mass participation)
Key Responsibilities:
- Lead a multi-disciplinary team to attract and engage supporters to drive participation and income generation for Christmas Jumper Day.
- Lead the development of multi-channel marketing plans, with a focus on audience and insight.
- Lead the team's relationship with the media buying agency to buy and optimize media.
- Cultivate collaborative relationships with key partners such as marketing agencies, production companies, and fulfilment agencies, motivating and inspiring them to deliver their best for Save the Children.
- Inspire internal partners and colleagues to focus on raising money around the Christmas Jumper Day campaign.
- Manage team budgets and reporting.
- Support the Deputy Director of Public Income and Engagement to lead fundraising and marketing projects outside the Christmas Jumper Day campaign period.
Key Requirements:
- Significant experience in marketing, including developing complex and integrated multi-channel marketing plans, data analysis, and audience planning.
- Outstanding project management skills with a proven ability to plan and manage activity that delivers complex projects on time and to budget.
- Extensive experience in effectively managing external partners, including working with media agencies, creative agencies, and fulfilment agencies.
- Experience in developing marketing assets to drive engagement and action.
- Experience in developing engaging supporter journeys across channels.
- Ability to provide technical leadership for the organization in delivering marketing across various media types.
- Experience in managing budgets.
- Strong numerical and critical thinking skills, including the ability to analyze complex data for strategic decision-making.
Ways of Working:
The majority of our roles can be performed remotely in the UK. However, for this role, you will be required to work from our Farringdon Office in London on average 1 day a week. Travel costs to your contracted office will be at your own expense.
What we offer you:
- A diverse, unique role where no two days are the same, with huge capacity to build and acquire new personal and professional skills and create your own scope to make change within one of the world's leading international charities.
- Working for a charity provides one of the best benefits there is – a sense of purpose and reward for helping others. However, we understand the importance of giving back to our employees to ensure a happy and healthy working environment and work/life balance.
- To have the best (and happiest) employees we focus on flexibility, inclusion, collaboration, health, and wellbeing both in and outside of work.
- We provide a wide range of benefits which will reward your hard work, motivate you, and inspire you to work to improve the lives of children every day.
Closing date: May 1. 2024
Please note: To avoid disappointment, you are advised to submit your application as soon as possible as we reserve the right to close the vacancy early if a high volume of applications are received. This is to ensure that we can manage application levels whilst maintaining a positive candidate experience. Unfortunately once a vacancy has closed, we are unable to consider further applications.
Ways of Working:
The majority of our roles can be performed remotely in the UK, but there are likely to be times when you will be required to come to your contracted office (up to 2-4 days per month or 6-8 days per quarter). This will be agreed with your Line Manager and team and is intended to be time spent on collaborating with colleagues and relationship building.
Please note: travel costs to your contracted office will be at your own expense.
Flexible Working - We are happy to discuss flexible working options at interview.
Commitment to Diversity & Inclusion:
Save the Children UK believes in a world that is fair, inclusive and equitable where all children have the opportunity to change their world. We apply this to our workforce and we are committed to developing and supporting a diverse, equitable, and inclusive organisation where all employees have a sense of belonging and feel that they can be "Free to Be Me". We are not looking for just one type of person - we want to recruit people who can add fresh perspectives, innovative ideas or challenge that disrupts the risk of group think.
We are especially interested in people whose childhood experiences - of life on a low income, of migration, of being in a racialised community, of the care system, of being LGBT+ or in an LGBT+ family or living with (or with someone with) a disability - help us to see things we might otherwise miss. Whatever your story is we want to hear it because we know that different voices, ideas, perspectives and knowledge, working together will enable us to better the lives of children around the world. This is the reason why we are all here.
Job summary:
Recently named Charity of the Year by Just Giving Awards 2022, we’re committed to moving further, faster to accelerate change for everyone affected by a brain tumour. Brain tumours kill more children and adults under 40 in the UK than any other cancer. We know that a cure can’t wait.
As leader of The Charity’s social and paid media team, you’ll develop and own the delivery of our social media and PPC campaigns and lead the strategic direction of our channels as we help all those with brain tumours live longer, better lives.
You’ll line manage two Digital Marketing Officers and work with a range of colleagues across The Charity to implement an overarching content marketing approach. You’ll be working to put our brand out there and grow our reach and influence with target audiences, mobilising their voices to inspire change – whilst also building and optimising flagship fundraising and conversion campaigns!
Who we're looking for:
You have strong digital marketing and paid social experience across both brand and fundraising campaigns. You’re passionate, with a flair for the creative, well organised and an excellent communicator and team motivator. You use a data-driven approach to plan your elements of multichannel marketing campaigns, working your channels hard as part of the wider digital marketing matrix.
Key accountabilities:
- Lead The Charity’s social media strategy
- Line manage and coach two Digital Marketing Officers to design and implement both paid and organic plans
- Oversee and develop the Google Ads grant and PPC plans
- Drive supporter acquisition as part of multichannel marketing campaigns, selecting the best channels, audience segmentations and ad formats
- Brief internal teams and work with the Digital Marketing Officers to create copy and content for ad creatives and our always-on social content calendar
- Work with the other Digital Marketing Managers to implement a cohesive content marketing approach with shared reach, conversion aspirations and goals, and to ensure the seamless tracking and use of data between platforms
- Own the brand awareness and re-targeting campaigns within Meta
- Contribute to shared marketing and fundraising strategies, including audience and segmentation development, multi-channel acquisition campaigns and brand and health information campaigns
- Grow and steward our network of digital influencers
- Participate in marketing campaign and creative concept development sessions
- Brief and manage external agencies
- Report on The Charity’s overall social media health and use analytical tools to make recommendations on a campaign-by-campaign level
You'll be a great fit if:
We encourage you to apply to the role even if you do not meet all of the criteria.
Experience:
-
- A track record in researching, planning and implementing social, content and influencer marketing strategies
- Enjoy planning and building paid media ad sets
- Experience in managing Google Ad campaigns
- Experience in working with agencies to implement wider digital campaigns
- Have a track record of managing small, high performing social media teams – or are ready to make the next step up into managing a team
Knowledge, Skills & Abilities:
-
- Have an appreciation for social and paid media’s part in the wider context of a charity’s digital marketing portfolio
- Skilled in working collaboratively with other Digital Marketing colleagues to create the best integrated campaigns possible
- Curious and a self-starter – taking ownership of their development and consistently seeking to learn and build on their knowledge – particularly when it comes to the platform and marketing developments within the social and content marketing arena
- Excellent communicator with strong analytical, writing, and presenting skills
- Be creative and resourceful – an instinctive problem solver!
- Able to coach and inspire their team, whilst influencing colleagues both at manager level and above
- Confident in making decisions
- Ability to be flexible and adaptive, and prioritise workloads effectively
*Please note that the responsibilities listed are not exhaustive and this job description may be subject to change as the role evolves over time.
What we'd like to give you:
You’ll be joining a collaborative, bold and innovative team of individuals who put our community first and are connected by a passion to make a real difference.
Location: While contracted to our office in Fleet, Hampshire, our team supports a blend of office and home working provided you have adequate broadband and IT capability, with an average of 2 days in the office each week.
⏰Working hours: This role is 37.5 hours per week, with some out of hours working.
Benchmarked salary: c.£45,000 (dependent on level)
Our amazing benefits:
· 25 days annual leave (pro-rated for those who are part-time). Increases yearly with length of service
· Celebrate your work anniversary in true Charity style
· Occupational Sick Pay
· Hybrid working
· Flexible working
· Charity pension
· 1 day life leave per year to celebrate a special moment of your choice
· Wellbeing support including professional counselling
· A personalised on-boarding programme
· Cycle to Work Scheme
· Perkbox – our team discount portal
· Health care vouchers
*Some of these benefits are non-contractual and are subject to change
Diversity & Inclusion:
The Brain Tumour Charity is committed to promoting diversity and inclusion in all aspects of our organisation. We particularly welcome applications from individuals belonging to minority ethnic groups, LGBTQ+ communities, people with disabilities, and other underrepresented communities.
We strive to create a workplace that celebrates diversity and provides equal opportunities for all candidates and we encourage all individuals to apply even if they don’t meet all the criteria.
Eligibility to work:
Whilst we'd love to have you on board, we want to be upfront as we’d hate to waste your time applying for a role where we can’t take you on. At the moment, we're unable to offer visa sponsorship for any of our positions. We're currently seeking candidates who are already authorised to work in the UK without the need for sponsorship, who can remain on a permanent basis.
How to apply to our team:
Please apply by clicking the red ‘join our team’ button on our website, attaching your CV and a covering letter explaining why you want the role, what you would bring to the team and how your skillset and experience will enable us to make a real impact for those affected by brain tumours. We'd like to encourage you not to use AI to write your cover letter as we want to get to know you, the real you!
We are keen to ensure that our recruitment process is inclusive so if you’d find it beneficial to submit your application in a different format, please drop us a line at careers @thebraintumourcharity. org.
Advert close date: 06 May 2024
First interview date and location: TBC over Zoom
Second interview date and location: TBC at our office in Fleet
The post holder will also;
- Contribute to achieving the objectives of The Brain Tumour Charity
- Live and breathe our values by being bold, collaborative and innovative, with a community-first approach to everything you do
- Undertake any additional and ad hoc tasks as required
- Participate in team meetings and other meetings as required
- Monitor and evaluate activities and provide written reports
- Represent The Charity at external events in a professional manner
- Work within an equal opportunities framework
- Adhere to all The Charity’s policies, procedures and working
- Ensure all records are held in compliance with GDPR, The Fundraising Regulator Code of Practice and The Brain Tumour Charity policies.
We process your data in accordance with the Data Protection Act 2018 and the General Data Protection Regulation. For full details, please read our privacy policy for job applicants.
The client requests no contact from agencies or media sales.
Digital Marketing Manager
Baby Lifeline
Midlands/London (Possible Hybrid/remote)
About Us
Do you want to work for a dynamic charity that’s making a huge difference to the prevention of avoidable harm to mothers, birthing people, and babies, not only across the UK, but around the world?
We’re looking for a creative and proactive new team member who can provide us with the digital marketing expertise we need to raise our public profile and boost fundraising, while continuing to build relationships with key partners.
Our Digital Marketing Manager will be responsible for Baby Lifeline’s social media channels, planning and creating content for our website and driving engagement with the individuals and organisations we need to reach.
Key responsibilities:
· To take ownership of content published via Baby Lifeline’s website and shared via its social media channels
· To use social media and Baby Lifeline’s website to drive income through fundraising
· To engage with stakeholders through digital activity, building positive two-way relationships
· To be strongly aware of developments in digital marketing, putting forward suggestions for new ways to increase public awareness of our charity, reach our most influential stakeholders, and boost fundraising
· To produce monthly social media monitoring reports
· To support Head of Communications & Marketing with the wider delivery of Baby Lifeline’s Communications Strategy
Skills and experience:
· Extensive professional use of social media and online platforms
· Extensive professional use of CMS (e.g. WordPress)
· A passion for digital marketing and the ways it can be used to achieve organisational objectives
· Copywriting experience for online marketing and communications, with the ability to share examples of work that has successfully engaged a target audience and provoked action
· Strong attention to detail
· Experience of creating and/or managing marketing databases
· Experience of producing stakeholder newsletters (e.g. via MailChimp)
· Knowledge of PPC, SEO, Google Ads, and Google Analytics
· Knowledge of developments in marketing and communications in the UK charity sector
· Experience working within the UK charity sector preferred
· CIPR/CIM membership and/or accredited qualifications preferred
Baby Lifeline is a unique national charity whose mission is to make care safer and better for every pregnant woman, pregnant person, and newborn baby
The client requests no contact from agencies or media sales.
Marketing Manager (Supporter Activation)
Contract: Permanent, Full time, 35 Hours per week
Salary : £43,668 - £45,851with excellent benefits
Location: London, UK
Hybrid Working: A minimum of 40% of working time is spent face to face, either in the London office, or as a result of external engagement or travel for WaterAid. WaterAid is located at Canary Wharf, London and this will be your location and contract base. In order to apply for this post, you must be able to demonstrate your eligibility to work in the UK.
About WaterAid:
Want to use your skills in Fundraising to play a vital role in making clean water, decent toilets and good hygiene normal for everyone everywhere?
We need passionate, creative and dedicated people. In return, you will be encouraged and empowered to be yourself at your very best. Together, we will make a bigger difference. Join WaterAid as Marketing Manager in Supporter Activation to change normal for millions of people so they can unlock their potential, break free from poverty and change their lives for good.
About the Team:
The WaterAid Supporter Activation team sits within the Mass Engagement Department. The team is responsible for building understanding and consideration for WaterAid amongst potential supporters, as well as driving the recruitment of new regular and cash supporters.
The team works closely with other teams within Mass Engagement, in particular the Supporter Engagement and Legacy teams as well as teams across the organisation such as the Strategic Partnerships and Performance & Insight to identify new opportunities and work collaboratively to achieve our mutual objectives.
About the Role:
As an experienced and innovative Marketing Manager, you will have the chance to challenge and develop key channels to drive continued success in attracting new supporters to WaterAid.
The role is to project lead the day-to-day development, management and delivery of a number of fundraising campaigns across channels such as DRTV, inserts and door drops. Overseeing the creative and delivery of campaigns from initial brief through to post campaign analysis, contributing to and ensuring the Supporter Activation team meets agreed objectives and income targets.
Key to this role will be to lead on the management and development of the DRTV programme (from creative to planning) which plays a significant part in the activation programme.
You'll also:
- Lead on the management, delivery and development of all aspects of the DRTV programme. Taking particular responsibility for creative development and innovation, media planning and campaign analysis.
- Support the Senior Marketing Manager (Supporter Activation) in the strategy and innovation of the DRTV programme to drive growth in this pivotal channel.
- Support the Senior Marketing Manager and working closely with the Marketing Officers to manage, deliver and develop the other channels in the extensive activation portfolio such as inserts, door drop and integrated media and creative campaigns, taking particular responsibility for media planning, buying and analysis.
- Support the Senior Marketing Manager in the management, delivery and development of campaigns within the Brand Consideration programme. Including collaboration with a wide number of internal teams and external colleagues to create integrated creative campaigns utilising multiple channels.
- Lead media and creative agency relationships at a strategic level; including taking a lead on pitching and appointing new agencies, including contract management. Act as first point of contact for external partners where required, taking responsibility for resolving queries, trafficking all stages of projects, escalation of potential problems and performance reviews.
- Lead on creative development; contribute to the overall strategy for the Individual Giving & Engagement Team, make decisions on creative strategy, approach, copy and design, working closely with Communications Team to accurately reflect the brand.
- Develop, plan and manage complex income and expenditure budgets for a portfolio of activities, some with six figure budgets and targets; including using complex reforecasting models to provide projections for income and expenditure.
- Ensure that all communications are carried out within FRSB, DPA and Charity Commission guidelines.
About You:
- Substantial proven experience of working in a similar fundraising and/or customer marketing role managing an expenditure budget to deliver campaigns using a wide range of media.
- Proven experience of managing DRTV campaigns, working closely with media, creative and production agencies.
- A track record of developing and implementing successful direct marketing strategies working in a complex direct marketing role / team. Including experience of strategic planning and executing multi-faceted activation campaigns for both below and above the line channels.
- Proven experience of managing large volume media campaigns including media planning, buying and analysis.
- Significant project management experience including identifying new fundraising opportunities and developing a framework for implementation.
- Experience of developing and managing complex budgets, using relevant monitoring and evaluating tools.
- Ability to develop, monitor and adapt DM strategies for the implementation of fundraising channels; including advising on the direction of the overarching direct marketing programme.
- Experience of successfully developing high level relationships with senior staff and stakeholders both internally and externally.
- Experience of leading a team and line management of one or more team members.
- Excellent written and numeracy skills with attention to detail and the ability to use spreadsheets to formulate and analyse complex budgets and make informed decisions.
- Excellent negotiation skills, and communication skills including experience of presenting to internal and external stakeholders.
- A good understanding of fundraising principles.
Closing date: Applications will close at 23:59 on Sunday 12th May 2024. Availability for an interview is required the week commencing 20th May 2024.
How to Apply: To see the full job pack, please click 'Apply'. Please apply by submitting your CV and a cover letter in one document in either Word Document or PDF format.
Pre-employment screening: To apply for this post, you must be able to demonstrate your eligibility to work in the UK. All our vacancies require a basic Disclosure and Barring Service (DBS) check to comply with our Safer Recruitment policy.
Our Benefits:
- 36 days' holiday (including 8 Bank Holidays)
- Option to buy an extra 5 days annual leave
- We offer a generous pension plan with employer contribution of up to 10%
- Wide range of flexible and agile-working arrangement
- Season Ticket Loan
- Free annual eye tests
- Pay as You Give charitable giving scheme
- Enhanced Maternity and Adoption/Surrogacy pay, Shared Parental Leave and Paternity Leave
- Sabbaticals
- Volunteer Day
Our Commitment
Our People Promise:
We will work with passion and focus to ensure safe and sustainable water, toilets and hygiene are available to everyone, everywhere. WaterAid is a place of purpose - where people have a real commitment and shared responsibility for the impact we have. We are a global community with diverse backgrounds and perspectives, motivated by inspiring, stimulating work. We are determined to put the wellbeing of our people first, to be a place where people feel safe and able to contribute their voice and truly live our values.
Equal opportunities:
We are an equal opportunity, disability-confident employer and are dedicated to achieving the highest standards of diversity, equity and inclusion. We welcome applications from people of all backgrounds, beliefs, customs, traditions and ways of life. This includes, but is not limited to, race, gender, disability, age, sexual orientation, religion, national or social origin, health status, and economic or social situation.
Safeguarding:
We are also committed to protecting everyone we come into contact with. We have a zero-tolerance approach to abuse of power, privilege or trust across our global work, and any form of inappropriate behaviour, discrimination, abuse, bullying, harassment, or exploitation. Safeguarding the people and communities we work with, our staff, volunteers and anyone working on our behalf is our top priority, and we take our responsibilities extremely seriously.
Salary: £46,698 - £50,000 (London) / £42,373 – £43,419 (National) per annum
Hours: Full time
Contract: Permanent
Benefits:
- 27 days annual leave + statutory holidays + 3 closures days over the Christmas period;
- Flexible working for all staff including working from home / hybrid working, and flexi-time/TOIL scheme;
- Attractive family friendly policies;
- Private healthcare cover;
- Season ticket loans;
- Employee awards, and training and development opportunities.
For more information about our benefits please visit our website.
Location: London/Bristol - employees are able to work from home on an arrangement agreed with their line manager
An exciting opportunity has arisen at the National Housing Federation (NHF) for an innovative, dynamic and data-led Marketing Manager to promote our sector-leading conferences and services to our sector. Our growing event portfolio is second to none in the housing world, with the Prime Minister previously addressing our headline event. We also offer a diverse range of services and benefits that help our members do their vital work in communities around the country.
The NHF is the voice of housing associations in England. We are the trade body to almost 600 housing associations, who have grown from philanthropic roots to provide 2.6 million homes to around 6 million people. You can find further information about the NHF on our website.
Could you lead our dynamic marketing team that promotes events and services with social purpose?
Please scroll down to the bottom of the page to download the full job profile and person specification for this role.
Key elements of the role:
- Direct and digital marketing experience, including in B2B environments.
- Planning and delivering marketing strategies that meet and exceed incoming targets.
- Analysing and interpreting data to make data-led marketing decisions.
- Managing, motivating and developing staff.
Experience of marketing events is desirable, but not essential.
The successful candidate:
The successful candidate will be able to demonstrate:
- Creating and delivering high-quality marketing campaigns.
- Leading, motivating and managing four people in the Marketing team.
- Shaping messaging and new brands with real autonomy.
- Manipulating and analysing data to inform marketing campaigns and product development.
- Working closely with the Head of Events and Head of Business Development to identify and develop new partnership opportunities, pricing models and income streams that support our social purpose and the long-term sustainability of the NHF.
Equality, diversity and inclusion
The NHF has published its equality, diversity and inclusion strategy, which was co-created with staff. We are proud to be an equal opportunity workplace and we value the contribution each individual makes to our work.
We are committed to equality, diversity and inclusion and are working to increase the diversity profile of our workforce. We are currently under-represented by ethnic minorities, people with a disability or disabilities and LGBT+, and would particularly welcome applications from people in these groups.
Disability confident committed employer
We are a disability confident committed employer and if you are a disabled person who demonstrates you meet the skills and experience we consider essential for the role, we will offer you an interview.
We are happy to consider reasonable adjustments to our recruitment process if you have a disability or have a condition that you feel may affect your performance during the recruitment process. Please contact Stephanie Green, People Manager with your request or to arrange a time to discuss in more detail.
Our role profile and job advert can also be requested in large print or in accessible format via this email address.
Uploading your CV and cover letter
If you decide to apply for this role, when requested, please upload a version of your CV that does not include any personal details, such as name, gender, age etc. You should also ensure that you do not add your name at the end of the cover letter. This will help us to shortlist candidates for interview based solely on their knowledge, skills and experience.
Right to work in the UK / UK VISA Sponsorship
You must have the right to work in the UK and it is important to note that the NHF does not sponsor individuals to work in the UK.
Closing date for applications: 2 May 2024
Interview date: 13 and 14 May 2024
Purpose of the role:
The purpose of this role is to manage and deliver an effective email CRM programme for ZSL and its Zoos (London Zoo and Whipsnade Zoo) across the broad range of audience groups (zoo visitors, donors, members, experience bookers, etc.). The aim is to continuously grow customer acquisition, engagement, value and loyalty as part of an overarching Supporter Journey that has the customer experience at its heart.
Your key responsibilities:
- Design and build on-brand email marketing campaigns from end to end. Including copywriting, building emails on Dotdigital, sending campaigns and manage A/B and MVP testing strategy to ensure continuous optimisation of email campaigns.
- Own the overall email campaign plan and delivery, working with audience owners across ZSL to manage email communications, providing guidance and best practice.
- Analyse and segment customer data and maximise this data to deliver effective targeted activity, managing the quality and frequency of messaging. Use this insight to identify opportunities for up-selling or cross-selling programmes.
- Develop and deliver customer data acquisition strategies and ensure all activity is GDPR compliant.
- Work with the Membership Marketing Manager to fully develop, deliver and manage an effective CRM programme for ZSL to build (automated) supporter journeys along the customer lifecycle, driving loyalty and growing the value of each customer and ROI from CRM activity.
- Work with the Digital Marketing Executive to track and analyse campaign results (engagement, conversion rates, web analytics, ROI) to produce regular reports on campaign performance, and continuously implement improvements based on findings.
- Develop strong working relationships with our Ticketing and Systems teams to understand and use Tessitura, our membership and donations CRM platform as well as ticketing and experiences data from SEE Tickets.
- Manage ZSL’s email service platform (currently Dotdigital) including being responsible for managing and maintaining the data within it to ensure that all customer data and communication is GDPR complaint, management of the ESP budget and management of the relationship with the ESP supplier.
ABOUT YOU
Your experience:
- Email CRM programme management expertise
- Consumer marketing communications experience and management of a customer database essential
- Experience with Dotdigital highly desirable
- Working knowledge of HTML desirable
- Experience with CRM platform Tessitura desirable
Your skills and knowledge:
- Strong project management skills and ability to co-ordinate multiple projects and stakeholders and manage competing priorities
- Excellent working knowledge of email service provider platforms, including knowledge of establishing automated programmes
- Experience in content development, including copywriting
- Experience in manipulating customer data with a high attention to detail
- Proven knowledge of the General Data Protection Regulation
- Good analytical and problem-solving skills with strong commercial focus
- Excellent interpersonal, communication and influencing skills
- Excellent Microsoft Excel skills
This post can operate on an agile/blended working model. We’re currently meeting as a team at the office (Regent’s Park) once per week, working from home for the rest of the week. Occasional travel to Whipsnade Zoo will also be required.
We strongly encourage applications from all backgrounds and celebrate the value of having a team of employees with diverse skills, experiences, and heritage. We are committed to ensuring our teams can bring their authentic selves to work without fear of discrimination. ZSL has active equality networks for our staff with lived experience and those who provide active allyship in Race and Culture, Team Pride, Disability Network, and Menopause Network, complemented by our strategic EDI Steering Group.
This role is subject to standard pre-employment checks, including the candidate's right to work in the UK.
ABOUT US
We’re ZSL, an international conservation charity. Through our unrivalled animal experts in our two zoos (London Zoo and Whipsnade Zoo), the work of our pioneering scientists, our dedicated conservationists, our purpose is to inspire, inform and empower people to stop wild animals going extinct. Our vision is a world where wildlife thrives and we’re working every day to achieve this. From investigating the health threats facing animals, to helping people and wildlife live alongside each other, we are committed to bringing wildlife back from the brink of extinction.
What do we offer?
At ZSL, we are proud of our approach to employee benefits. Our benefits include:
- Our vision and purpose - you’ll work alongside colleagues who are passionate about science-led conservation, knowing that you will help us to inspire, inform and empower people to stop wildlife going extinct
- Pension scheme - we offer a generous pension scheme with up to 12% contributory pension
- Flexible working – talk to us about your flexible working requirements and we will do everything we can to make sure you work in a way that suits you
- Holidays – 25 days annual leave allowance, plus UK bank holidays Wellbeing – access to a blended programme of wellbeing initiatives, including confidential access to our 24/7 Employee Assistance Programme
- Life assurance – eligible employees will be enrolled in ZSL’s life assurance scheme from their first day
- Complimentary tickets – annual allocation of Whipsnade Zoo and London Zoo tickets, with a 30% discount in online and retail shops
- Cycle2Work - our cycle to work scheme enables you to lease a bicycle
- Season ticket loan - we offer an interest free loan for eligibly London-based employees to buy a season ticket for travel between home and work
- Family friendly policies – we offer enhanced maternity, paternity, and adoption packages
NB: We reserve the right to close our advertisement early or extend the advertising date until a suitable candidate has been found.
The client requests no contact from agencies or media sales.
We are looking for a Digital Fundraising Marketing Manager to lead a digital fundraising programme for an incredible international environmental charity.
This is a hybrid role with ideally 2 days a week in the Surrey office.
The Charity
A passionate charity dedicated to paving the way for a new era where people, wildlife and the planet thrive with a focus on mobilising a movement and delivering key legislative reforms. You would be joining a welcoming team, offering a range of benefits including flexible working, learning and development opportunities, a generous 10% pension and an employee assistance programme.
The Role
Managing all UK digital advertising (paid and organic social media, Google Ads and other Display as required).
Deliver digital copy, creative and asset direction to the Digital Fundraising Production Manager.
Develop strategic plans and budgets for lead generation, acquisition and retention, to achieve ambitious fundraising growth targets.
Lead on data, analytics and reporting to demonstrate results for digital products and communications to identify areas for improvements and optimisation.
The Candidate
Track record of working on successful digital marketing, campaigns and communications ideally in a charity setting.
Experience of delivering digital marketing strategy and campaign management for lead generation, acquisition and retention that is audience-centric, rooted in insight and target driven.
Hands-on experience of working with digital production, service providers and platforms to identify and deliver best-in-class digital solutions.
Experience of digital and data reporting and analysis, with track-record of acting on insights to achieve KPIs and income targets.
IMPORTANT NOTE
Please note the charity is interviewing on a rolling basis so please do apply ASAP.
Our aim is to respond to all successful applications within 5 days. If you havent been contacted within 5 days your application has been unsuccessful, but we positively encourage you to apply for any other positions that you may see in the future.
We apologise that we cannot contact everybody in person but thank you in advance for your interest.
Third Solutions encourages applications from individuals of all ages & backgrounds. Appointment will be made on merit alone but candidates must be able to demonstrate their ability to work in the UK. Third Solutions acts as an employment agency for permanent recruitment & an employment business for temporary recruitment as defined by the Conduct of Employment Agencies & Employment Business Regulations 2003.
The Talent Set are excited to have partnered with a fab charity who are looking for a Brand Marketing Manager to join their Marketing & Communications department. You will play a key role in managing the development, delivery and measurement of integrated multi-channel brand and campaign activity.
Key responsibilities
- Manage the development, delivery and evaluation of the new brand platform and campaigns.
- Support the roll out of the brand platform across the charity.
- Develop and implement media plans and creative assets for campaigns.
- Lead day-to-day relationships with media and creative agencies.
- Line manage the Brand Marketing Officer.
- Manage budgeting, forecasting and phasing of spend.
- Stay abreast of the latest consumer and marketing trends.
You will need:
- Significant experience of integrated campaign delivery and measurement.
- Experience of working with high-profile brands to develop and implement brand marketing strategies.
- A strong understanding of the media landscape.
- Excellent communication, interpersonal and consultative skills.
- The ability to prioritise and deliver high quality work under pressure.
- Financial acumen and experience managing budgets.
What's on offer:
-
This is a temporary contract for 6 months starting before the end of April
-
a salary of c.£46,000
-
Hybrid working, London
Are You Ready to Make a Real Impact? Apply Now!
Commitment to Diversity:
The Talent Set and our partner charity are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, sexual orientation, disability, age, or gender. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
The Talent Set are delighted to be working with Tommy’s to find their Senior Strategic Marketing Manager.
Tommy’s offer a flexible working environment with a 50:50 office and home working pattern based in London.
Reporting into the Deputy Marketing Director, the Senior Strategic Marketing Manager will provide expertise to implement an integrated performance marketing programme, helping to raise awareness and familiarity of Tommy’s with our target audiences, grow our active supporter base and increase donations.
The role will lead digital supporter acquisition, working closely with the brand marketing team to deliver supporter-centred, creative marketing campaigns and activity across a range of channels.
Key Responsibilities:
· Lead and develop Tommy’s supporter acquisition strategy taking an audience-first approach to activity, using a range of tactics including paid digital, SEO and email.
· Lead the team to manage and optimise paid campaigns across platforms including search, social, and other relevant channels to maximise brand engagement and income.
· With a focus on acquisition, work alongside the Supporter Engagement Manager to keep new and existing supporter journeys updated and on brand.
· Develop creative, engaging content in line with our content and channel strategies for campaigns and projects, working closely with the wider marketing and fundraising.
· Support an integrated cross-departmental approach with Tommy’s individual giving, mass fundraising and partnership fundraising teams to support income generation and growth.
· Work in collaboration with fundraising project teams in the development and marketing of new products, events and campaigns, providing marketing expertise at every stage of the process from inception to delivery.
· Champion a supporter-first approach, rooted in audience insight.
· Use data and insights to map and analyse audience behaviour to inform marketing and fundraising activity (GA4, brand insights, market research).
· Analyse and use data insight to implement continual improvements and optimisations to campaigns and initiatives to hit OKRs.
· Support in creating and updating tracking dashboards to monitor performance
Person Specification:
· Experienced with project management.
· Strong performance marketing experience (including paid social media advertising, PPC, SEO)
· Knowledge of social media content strategies across paid and organic.
· Delivery against budgets.
· Experience of building lasting relationships with a range of stakeholders.
· Content management systems (ideally Drupal).
· Adobe creative suite.
· E-news platform skills (Adestra or equivalent).
· Database (Raiser’s Edge or equivalent).
· Editorial skills, ability to adapt content and tone of voice as required.
To be considered for this position please apply with your CV as soon as possible, regrettably please note we may not be able to reply to each and every application.
We are committed to diverse and inclusive recruitment practises that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
About you
We are looking for someone to bring demonstrable experience and dynamism to the team, and who will make evident to colleagues the value of coordinated communication strategies and plans in achieving our organisational objectives. You will understand the opportunities created in testing new channels and approaches to reach audiences; be creative with communications plans and deliverables; and see the importance of tracking content performance against agreed KPIs.
About the role
This role will line-manage four direct reports, delivering communications and marketing activity across the organisation. Working closely with the Head of Communications and Marketing, key activities for 2024/25 will include updating our content management system; rolling out a new marketing function within our CRM; delivering agreed communications elements for our 60th anniversary programme; and working with colleagues to ensure all digital marketing activity is integrated, value for money, agile by design and delivers against our strategic priorities.
About us
Carers UK is the leading national charity for unpaid carers. Our support, advice, information and campaigning work are now needed more than ever, as unpaid carers are providing more and more care, adversely impacting on their own health and wellbeing. We exist to make life better for carers and bring about lasting change.
Diversity and inclusion
Carers UK is committed to becoming a diverse and truly inclusive organisation. We strive to create a workplace where our colleagues and volunteers can truly be themselves and feel like they belong and constantly seek to ensure all voices are heard.
To embrace this culture of diversity, our employee and volunteer recruitment should reflect our stakeholders and the society that we serve and support, regardless of age, race, gender, sexual orientation, physical abilities, disabilities or religious practices. We value individual diversity and are actively building diverse teams here at Carers UK and value our colleagues from a wide range of backgrounds.
As a membership charity for carers, we particularly seek employees and volunteers with a real understanding of the issues faced by carers. Reasonable adjustments can be made to the process and role dependent on the needs of the applicant.
At Carers UK we want our application process to be as accessible as possible. If you need any adjustments to apply please email the recruitment team to discuss.
The closing date for applications is 15 May 2024
Carers UK anonymises all applications prior to shortlisting.
Carers UK reserves the right to appoint at any stage, should an outstanding candidate emerge.
Carers UK may carry out online and social media checks as well as seek references before a formal offer is made.
The client requests no contact from agencies or media sales.
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
The Operations and Marketing Manager plays a crucial role in the ISG, overseeing both organisational operations and marketing efforts. This position ensures the maintenance of high standards, adherence to regulations, best practices, and organisational efficiency. The role requires maintaining close relationships with the ISG Board, management team, staff and volunteers, ensuring a cohesive and integrated approach to achieving the ISG's mission.
Key Responsibilities:
Administration and Operations Management
- Develop, maintain, and enhance operating policies, procedures, and principles.
- Enhance governance frameworks and operational strategies.
- Forge and maintain external partnerships to bolster the organization's objectives.
- Oversee office management and serve as the minute taker at key meetings.
Marketing
- Lead branding and marketing initiatives to promote ISG and ichthyosis effectively.
- Lead the creation, distribution, and management of ISG literature and digital content.
- Support educational events, activities, and social media engagement.
- Manage the ISG newsletter and email communications.
Finance and Accountancy Support
- Enhance financial systems, procedures, and record-keeping.
- Provide support for annual accounts, bookkeeping, and financial documentation.
Administrative Systems
- Oversee the ISG database, CRM systems, and operational platforms.
- Ensure secure and efficient information sharing and storage and maintain external communication channels.
General Enquiries
- Act as the primary point of contact for all incoming communication and external entities.
Grant Applications
- Lead the identification, application, and management of grants and funding opportunities.
Fundraising
- Develop and manage national, regional, and online fundraising strategies and activities.
- Support and enhance member and external fundraising initiatives.
Event Management
- Coordinate and manage ISG events, liaising with third parties, participants, and volunteers.
Volunteer Coordination
- Develop volunteer recruitment and management strategies, supporting national, regional, and online volunteer activities.
Reporting
- Responsible for the preparation and management of various organizational reports.
Qualifications and Experience:
- Proven experience in operations and/or marketing management, preferably in a nonprofit or similar setting.
- Strong organisational, leadership, and communication skills.
- Proficiency in financial management, event planning, and volunteer coordination.
- Ability to work effectively both independently and as part of a team.
- Flexibility to work occasional weekend hours as required.
Head of Communications & Marketing
Baby Lifeline
Midlands or London (Hybrid if required)
About Us
Baby Lifeline is a highly respected national charity whose mission is to ensure the healthiest and best outcomes possible from pregnancy and birth.
Founded over 40 years ago by Judy Ledger following the personal tragedy of losing three premature babies, we have since purchased many million pounds’ worth of equipment for maternity and neonatal units, produced nationally recognised reports and research projects, staged highly successful annual UK maternity safety conferences, and provided evidence-based, multi-professional training to reduce avoidable harm and death in maternity. Training is provided through Baby Lifeline Training Ltd, a not-for-profit social enterprise. It trains around 4,000 delegates annually and is one of the main providers/developers of training for maternity professionals in the UK.
Head of Communications & Marketing
An exciting opportunity has arisen to join Baby Lifeline as Head of Communications and Marketing. You will play a critical role in supporting Baby Lifeline to deliver its important mission, leading the development and delivery of our strategic communications and marketing plan. Together, these will grow awareness of and engagement with our brand and increase donations.
Head of Communications and Marketing Responsibilities:
· Providing strategic communications and marketing counsel to the Chief Executive
· Devising results-driven marketing campaigns to grow our audience and drive charity donations and fundraising
· Devising creative media engagement strategies, leading on proactive and reactive media relations including press releases, statements, interviews, and enquiries
· Building relationships with relevant professionals and experts within healthcare, to help drive sign-ups to events and training
· Managing and influencing relationships with key external influencers, such as journalists, producers, and celebrity VIP ambassadors
· Overseeing our website and social media channels, developing creative content that drives growth, reach and engagement across channels
· Line managing a Digital Marketing Manager on the effective day to day delivery of website and social media activity; working with external agencies where appropriate
· Understanding what metrics to use as a measure of success, based on key objectives – and to report on these confidently
· Researching and evaluating the latest trends within the charity sector and using these to advance Baby Lifeline communications and marketing activity
· Advising and working with Baby Lifeline Training Ltd on relevant projects
As Head of Communications & Marketing, you will have:
· Experience in a similar communications or marketing role
· A keen eye for marketing design – experience creating social media assets is preferable
· Self-motivation and passion about the opportunities that can come from marketing, communications, and social media
· Strong written communication skills and copywriting capabilities
· Excellent interpersonal skills
· A degree in marketing and/or PR or equivalent is desirable
· Health/charity sector experience is desirable but not essential
Baby Lifeline is a unique national charity whose mission is to make care safer and better for every pregnant woman, pregnant person, and newborn baby
The client requests no contact from agencies or media sales.