Direct marketing executive jobs

It’s an exciting time to join War Child. We are sector-leading in our heritage, connections and relationships across music, gaming and events, with an incredible network of supporters ready to champion our work. Backed by a talented and ambitious team, we deliver bold, creative fundraising that inspires people to take action for children affected by conflict.

This is a fantastic opportunity for a motivated and relationship-driven partnerships professional with a passion for gaming to join our Gaming team at a pivotal moment of growth. You will help grow income and impact through gaming, building relationships with developers, publishers, platforms, creators and gaming communities to deliver creative and effective fundraising partnerships.

As Gaming Partnerships Executive, you will manage and grow a portfolio of existing gaming partners, identifying opportunities to deepen engagement and maximise their involvement in War Child campaigns. You will also support new business development, helping to build a strong pipeline of prospective partners and contributing to outreach, pitching and securing new collaborations.

Working closely with the Gaming Lead and wider Philanthropy and Partnerships department, you will help shape and deliver innovative campaigns at the intersection of gaming, streaming and digital fundraising. This includes supporting key partnerships such as Jingle Jam and contributing to campaign planning and delivery across the gaming calendar.

You will act as a visible ambassador for War Child within the gaming industry, attending events, building new connections and raising the profile of our work to unlock new opportunities for collaboration and income generation.

As part of our growing Philanthropy and Partnerships department, you will work closely with colleagues across Partnerships, Communications and Digital Marketing to develop strong pitches, proposals and activations that deliver real impact for children affected by war.

The team regularly comes together in our London office for collaboration, meetings and relationship-building, and the successful candidate will be expected to attend these in person where appropriate.

If you share our values and believe that children’s lives should not be torn apart by war, we want to hear from you.

Your role

The Gaming Partnerships Executive will work closely with the Gaming Lead to grow the team’s income sustainably by focusing primarily on business development and managing a portfolio of gaming relationships. You will seek out and build new relationships with developers, games publishers, platforms and gaming communities to contribute to the pipeline of new gaming partnerships and opportunities for War Child. You will also manage a portfolio of gaming relationships that will be called on to join our campaigns and activations throughout the year. As a key member of War Child’s award-winning Gaming team, you will have a direct impact on the lives of children who have been affected by conflict.

Your responsibilities

• Manage and grow a portfolio of gaming sector relationships, developing long-term engagement plans and identifying opportunities in support of our campaigns to increase strategic and income value..
• Support the delivery of our strategic partnership with Jingle Jam, as directed by the Gaming Partnerships Manager.
• With the Gaming Lead, build a pipeline of prospective gaming partners inclusive of developers, publishers, creators, platforms and the wider gaming community to support the sustainable growth of the Gaming Team.
• Personally lead on researching, approaching and securing new gaming partners, working towards your own new business target annually.
• Contribute to the development of pitches, proposals, cultivation plans and presentations to potential gaming partners
• Work collaboratively with the Gaming Team on developing and implementing the campaigns calendar.
• Build strong relationships with other teams in War Child (Partnerships, Communications, Digital Marketing), representing the Gaming Team where appropriate in working groups to enable smooth delivery of propositions, pitches, activations and campaigns.
• Act as a War Child Ambassador in the gaming industry, attending events and conferences to raise the profile of War Child and make new connections to support business development.
• Support the marketing and promotion of all gaming activations to maximise audience engagement.
• Contribute to team-wide income forecasting and annual planning processes.
• Use all tools available to ensure compliance and our ethical fundraising policy are adhered to, this includes partnership agreements, due diligence processes, CRM database management as well as GDPR and fundraising regulations.
• Contribute to creating a culture committed to the safeguarding of children and adults and compliant to War Child’s Safeguarding and PSEAH (Protection from Sexual Exploitation, Abuse & Harassment) Policies.
• We are committed to building an inclusive and equitable workplace. All staff are expected to actively contribute to this by embedding principles of diversity, equity, inclusion, and belonging into their day-to-day work, decision-making, and interactions with colleagues, partners, and supporters.

These duties provide a framework for the role and should not be regarded as a definitive list. Other reasonable duties may be required consistent with the grade of the role.

 You are

•  Knowledgeable about gaming or have worked in the sector and can demonstrate understanding of how to harness gaming communities and the industry more widely for fundraising purposes.
•  Familiar with digital marketing and gaming platforms & services, e.g. Steam, Twitch, YouTube, Discord and Tiltify.
•  Awareness of  creator-led fundraising and community-driven campaigns and wider gaming culture.
• Able to demonstrate success in achieving financial targets through partnership management, account management, business development or sales activity, including identifying and developing new opportunities.
• An excellent communicator, confident in building and managing relationships with external and internal stakeholders with the ability to influence and negotiate.
• Able to use audience insight, engagement data or campaign performance metrics to inform partnership activity and decision-making.
• Creative and innovative thinker with the ability to develop new commercial ideas and translate into proposals that achieve results
• Proactive with a growth mindset, capable of managing and prioritising your own workload to ensure new business targets are met.
• Comfortable working in a fast-paced and evolving environment, with the ability to respond proactively to new opportunities.
• Able to demonstrate success in contributing to projects or teamwork
• Able to maintain accurate records with the help of a Client Record Management system. Salesforce experience a plus
• Awareness of fundraising compliance, due diligence and partnership contracting processes