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Senior Digital Loyalty Executive (One Supporter Journey)
Location: Various across the UK with flexible/hybrid working options
Salary: £29,530.68 - £34,352.01 (depending on experience)
Hours: Full-time, permanent
Closing Date: June 15th
Make a Real Difference in a Child's Life
At Barnardo's, we believe in children – no matter who they are or what they've been through. We work to build stronger families, safer childhoods, and positive futures.
As part of our Fundraising & Marketing department, the digital team plays a critical role engaging audiences across various digital channels to drive action across time money voice. We're looking for an experienced and ambitious Senior Digital Loyalty Executive to drive our digital loyalty programme forward to build connection with our supporters and customers, building loyalty and life-time value.
What You'll Be Doing as the Senior Digital Loyalty Executive
- Driving the digital stewardship and loyalty journeys to maximise the lifetime value of supporters and customers through effective project management of the One Supporter Journey
- Support the team to deliver growth in the digital loyalty programme (primarily email and SMS) to unlock additional income growth and encourage repeat giving/purchases
- Provide technical support for stakeholders using our email marketing platforms
- Work collaboratively with the wider digital loyalty team and fundraising teams to spot opportunities for growth to maximise income
- Embed an audience, data-led approach to our digital journeys, putting customer/supporter experience at the heart of every decision
- Provide timely, relevant reporting to stakeholders to optimise continuously improve our digital marketing
This is a varied, fast-paced role that is at the heart of driving digital income growth at Barnardo's through operational delivery, project management and digital marketing. You'll be part of a committed team that shares learning, supports wellbeing, and is united in a clear mission: delivering change for children.
What We're Looking For
We're looking for a Senior Digital Loyalty Executive who has:
- Digital/email marketing and fundraising experience with a track-record of success
- Experience of developing impactful and relevant digital supporter experiences, part of a holistic customer/supporter experience and journey
- Experience of planning, implementing and evaluating campaigns, including both fundraising or marketing programmes and strategic or process change projects.
- Experience of using customer/supporter and market data to inform ideas and strategic plans
- An understanding and knowledge of digital marketing and how this can support acquisition and growth.
- Excellent written, communication and interpersonal skills
You'll also be able to attend in-person meetings at least once a month in central London, and occasionally elsewhere in the UK.
Please note due to the high volume of applications for some posts, this advert might close before the displayed closing date. We recommend that you apply for this role as soon as possible
Registered Charity 
More than 1000
Thank you!
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
You’ll be expected to run our eBay shop, improve performance, support other fundraising events, and help drive general fundraising activities. If you like variety and want to make a real impact, this role offers genuine scope to grow.
Key Responsibilities
1. eCommerce & Online Sales
- Own and manage the day-to-day running of our eBay shop, including listings, sales, returns, customer messaging, and performance tracking
- Create, optimise, and maintain high-quality listings across eBay and other online sales channels
- Produce clear, accurate product descriptions and strong visual content
- Maintain an organised library of listing content and assets
- Work with the team internally to ensure accurate pricing based on product specifications
- Continuously improve listings, pricing, and conversion rates to drive revenue growth
- Monitor performance, identify trends, introduce new online sales platforms to implement improvements to support growth
2. Events, Pop-Ups & Fundraising Support
- Support planning and delivery of pop-up shops and fundraising events
- Assist with setup, merchandising, and customer engagement
- Help maximise sales and donations during events
- Contribute to fundraising campaigns and applications
3. Revenue Growth & Partnerships (Reframed)
- Promote and generate sales for framing services through Reframed
- Identify cross-selling opportunities with customers and donors
- Support growth of income across both the charity and its commercial activities
4. Customer Experience & Operations
- Provide timely, professional responses to customer enquiries
- Resolve issues relating to orders, returns, and products
- Maintain strong customer satisfaction and feedback ratings
- Ensure compliance with marketplace policies and charity standards
5. Performance & Continuous Improvement
- Track sales and fundraising performance against targets
- Identify opportunities to improve efficiency, revenue, and processes
- Proactively suggest and implement new ideas to grow income
- Take ownership of improving overall shop and sales performance
What We’re Looking For
Essential Skills & Experience
- Commercially aware with proven experience managing eBay or similar eCommerce platforms
- Ability to independently run and improve online sales channels
- Strong understanding of listings, pricing, and conversion optimisation
- Excellent written communication skills (for listings and customer interaction)
- Self motivated and organised
- Positive team player, adaptable and hands on approach
- Motivated by social impact, sustainability, and community work
Desirable
- Experience in a charity, fundraising, or social enterprise environment
- Knowledge of refurbished technology or resale markets
The client requests no contact from agencies or media sales.