St Albans, Hertfordshire (On-site)
£28,000 per year
Contract, 12 month contract - maternity cover, Full-time
Job description

About Abbeyfield

We believe that a great business starts with great people, and that's where you come in. By working at Abbeyfield you’ll be joining a charity with more than 400 houses and over 7000 residents. Best of all, we’re a charity, meaning that the interests of our valued staff and residents sit at the heart of what we do, not shareholders.

Your role at Abbeyfield

This is a fixed term maternity cover appointment for 12 months. The role will be home based with some travel required to various locations. We will be interviewing candidates on a rolling basis so we recommend applying before the closing date of 7th February 2022.

Are you a creative digital native who can bring to life the incredible work Abbeyfield does on a daily basis? Then we want to hear from you!

We’re looking for someone to join our dynamic digital team and manage our social media channels and on-site blog. You will champion the use of social media to attract new residents and supporters and communicate the impact Abbeyfield has on older people throughout the UK.

From writing compelling resident and staff case studies to showcasing the many events happening within Abbeyfield homes, you’ll be able to tailor our content so that it reaches the right people on the right platforms, at the right time.


Key responsibilities include:

- Manage and develop all social media channels for The Abbeyfield Society: Facebook, Twitter, Instagram and LinkedIn.

- Develop and execute the Abbeyfield social media strategy in line with the overall digital strategy.

- Plan and deliver social media campaigns to increase brand awareness, active engagement and web traffic.

- Manage paid for activity as necessary across all social media platforms.

- Where possible, visit Abbeyfield houses and home to gather content for social media and blog posts.

- Monitor the additional house Facebook groups to ensure they meet Abbeyfield’s social media policy procedures.

- Keep up to date with trends in the social space to keep Abbeyfield abreast with relevant campaigns.


About you

You will have proven experience managing social media channels - juggling various campaigns and business objectives.

It is essential that you are able to organise your own time and prioritise work load to ensure key messages are communicated in a timely manner. You will be responsible for the yearly content calendar as well as responding to supports comments and questions.

As this role is primarily home based, you’ll be a self-starter who can work to a high standard in collaboration with the wider digital and marketing team. You will have the competence and drive to deliver daily, weekly and monthly tasks under pressure whilst retaining a consistent and engaging approach. You will need to be confident pitching ideas, feeding in to campaigns and troubleshooting and issues to a variety of colleagues from across Abbeyfield - but rest assured you will be supported in this by working closely with the Digital Manager.

Additional experience in photography, videography and graphic design would be desirable to create visual assets to boost engagement on social posts. 

Ideally you will have experience working in the third sector for a charity or similar organisation, but this is not essential. What we really want is someone ready to hit the ground running, bringing fresh and innovative ideas to propel Abbeyfield’s social media platforms forward.

Some travel will be required to Abbeyfield homes and our head office in St Albans when required. Access to your own transport would be a benefit.

You must be fully vaccinated against COVID-19 (other than in exceptional circumstances), and intend to have any further booster vaccinations that are made available.

What Abbeyfield offers you

At Abbeyfield, we are committed to rewarding our staff for their hard work. Our benefits include:

  • Competitive pay, and the opportunity for promotion to a higher pay band within role
  • 33 days paid leave, including bank/public holidays
  • Comprehensive induction
  • Learning and career development opportunities
  • Occupational sick pay
  • Company pension
  • Discounted gym membership
  • An employee assistance programme
  • Cycle-to-work scheme
  • Shop and save vouchers
Posted on: 14 January 2022
Closed date: 07 February 2022 at 23:59
Tags: Marketing, Digital

The client requests no contact from agencies or media sales.