Tottenham Hale, Greater London
Whitechapel, Greater London
£28,000 - £35,000 per year (depending on relevant experience)
Permanent, Full-time
Job description

Welcome to Ada!

We are the Government’s National College for Digital Skills, a high performing technical college with the mission of educating and empowering the next generation of diverse digital talent. We currently employ 45 staff members educating just under 400 students and apprentices working with a fantastic range of industry partners to fulfil our mission of educating and empowering the next generation of diverse digital talent. 

As a small but fast-growing college with campuses in Tottenham Hale, Whitechapel and Manchester, we have a very diverse student body from a wide range of backgrounds and are committed to using tech as a tool for social mobility. We have a wide range of talented staff members from education, corporate and non-profit backgrounds. We’re passionate about building a supportive, values driven environment for both our students and staff and this is where you come in! 

What’s your mission:  

  • We are searching for an Outreach and Admissions Manager to deliver our Outreach programme in line with organisational strategy and drive recruitment of diverse digital talent into our Sixth Form and Apprenticeship programmes:
  • Reach growth and diversity targets for Sixth Form and Apprenticeship programme  recruitment 
  • Manage and deliver a broad Outreach programme to engage prospective learners and grow Ada’s profile amongst our target audiences 
  • Manage the administration of the learner application processes
  • Be a brand ambassador for Ada ensuring school partners and prospective learners are aware of and understand our strengths and values.

Key responsibilities of this role include:

  • Manage the delivery of Ada’s outreach programme to drive recruitment to the Sixth Form and Apprenticeship programme in line with Ada’s mission to engage with diverse groups of people
  • Work with the Director of External Relations to establish and implement a growth strategy to ensure application volumes and conversion rates meet or exceed set targets 
  • Overall responsibility for the Sixth Form application process including: application communications and documentation, selection process and offers, keep warm events and enrollment recording all information within the customer relationship management tool (Dynamics 365)
  • Line management responsibility for the External Relations Administrator who administrates application processes and outreach activities
  • Work with the External Relations Manager to develop offline marketing tools for the Sixth Form and Apprenticeship programme, such as prospectuses and merchandise and online marketing activities to drive recruitment including paid and organic social media, search adverts and evaluate and report on the effectiveness of these to improve future recruitment
  • Manage and deliver outreach activities in schools and colleges regularly delivering workshops, presentations and activities and working with careers advisors and other key stakeholders 
  • Manage and organise Ada’s activity at Open Days and  Apprenticeship Fairs, both internal and  external, and represent Ada at these 
  • Grow and maintain a database of apprenticeship applicants and school contacts. 
  • Create and maintain reports and dashboards which measure data against key performance indicators. Provide and analyse outreach data for planning, presenting to internal/external audiences and for reports, bids etc.
  • Give prospective parents/students and apprentices tailored campus tours. 
  • Responsibility for maintaining the accuracy of Ada’s Outreach related website pages.
  • Responsibility for the effective management of the Outreach budget.

We’d really like to hear from you, if… 

  • You are inspired by Ada’s mission and excited to share it with young people aiming to dramatically impact their lives for the better (countless numbers of students have said this is what their interaction with our Outreach Manager has done for them!).
  • You are willing to work flexibly, where necessary outside of normal working hours, and to travel as necessary for the role.
  • You are committed to on-going personal development.
  • You are a confident user of Microsoft Office and G-suite.
  • You have experience of using a CRM (Dynamics 365 desirable).
  • You have experience working in an outreach, admissions or customer services management role.
  • You have excellent communication skills and the ability to communicate effectively with a variety of audiences.
  • You understand  equality and diversity issues, and have the ability to effectively work with people from a variety of backgrounds
  • You are a collaborative, personable team player, also able to work independently and take ownership of your own workload.
  • You have experience of delivering paid and organic digital marketing strategies (Desirable).
  • You have experience using Power BI or other Business Intelligence tools (Desirable).


Ada, the National College for Digital Skill is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share in this commitment. The successful candidate will be required to have an Enhanced Disclosure and Barring Service (DBS) check and references will be sought from previous employers prior to commencing employment. Other related pre-employment checks appropriate to the post will also be carried out.

We care about equity, diversity and inclusion

  • Ada. National College for Digital Skills recognises that equality of opportunity and the recognition and promotion of diversity are integral to its strengths. The following principles apply in respect of the College’s commitment to equality and diversity:
  • To provide and promote equality of opportunity in all areas of its work and activity;
  • To recognise and develop the diversity of skills and talent within its current and potential community;
  • To ensure that all employees and prospective employees of the College are treated solely on the basis of their merits, abilities and potential without receiving any unjustified discrimination or unfavourable treatment on grounds such as age, disability, marital or civil partner status, pregnancy or maternity, race, religion or belief, sex, sexual orientation, gender, gender reassignment, trans status, socio-economic status or any other irrelevant distinction;
  • To provide and promote a positive working, learning, and social environment which is free from prejudice, discrimination and any forms of harassment, bullying or victimisation;
  • To promote good relations between individuals from different groups.

Applicants with disabilities

Ada. National College for Digital Skills is keen to increase the number of disabled people it employs. We, therefore, encourage applications from individuals with a disability who are able to carry out the duties of the post. If you have special needs in relation to your application please contact us.


Sadly we are unable to offer sponsorship for this role so can only accept applications from candidates who will have the legal right to work and remain in the United Kingdom after 1 July 2021.

How to apply for the role

Please submit your CV and answer the question: ‘What excites you most about this opportunity?’ in your email. 

Application Instructions

How to apply for the role

Please submit your CV and answer the question: ‘What excites you most about this opportunity?’ in your email.

Sadly we are unable to offer sponsorship for this role so can only accept applications from candidates who will have the legal right to work and remain in the United Kingdom after 1 July 2021.

More about Ada, National College for Digital Skills
Ada, National College for Digital Skills

We develop the mindsets, skillsets and character to be digital pioneers.

Ada, the National College for Digital Skills, offers a caree... Read more

Posted on: 26 July 2021
Closed date: 12 August 2021
Tags: Marketing, Business Development

The client requests no contact from agencies or media sales.