Hammersmith, Greater London
£30,000 - £35,000 per year
Permanent, Full-time
Job description

Job Description


Job Title:                         Fundraising Manager

Hours:                             35 hours per week

Reporting to:                   Chief Executive

Responsible for:              Fundraising Assistant and Volunteers

Salary:                             £30,000 - £35,000

Annual Leave:                 26 days per annum         

Location:                         105 Greyhound Road, London W6 8NJ

Job Context


Age UK Hammersmith and Fulham works to improve the quality of life and enhance the status and influence of older people.   From now on, we intend to diversify our income, particularly from unrestricted sources, to sustain and develop our work. The Fundraising Manager role is a new management post, working closely with the CEO and sitting on the Fundraising Committee with Trustees.


We are looking for an experienced and talented Fundraising Manager who can develop and execute an effective fundraising strategy to deliver growth across a wide range of existing and new income streams.


You will have the proven ability to research and develop winning fundraising applications, negotiate sponsorship deals and develop and maintain positive relationships with donors. A natural multi-tasker, you will have the flexibility to manage a varied workload, juggling responsibility for meeting bid deadlines, ensuring delivery of fundraising events, reporting to funders and managing key corporate accounts. With attention to detail and excellent written and verbal presentation, you will also have the negotiation and project management skills to co-ordinate the production of complex bids and budgets.


Purpose of the job


  • To implement an integrated fundraising strategy for Age UK Hammersmith and Fulham, generating income targets to enable our strategic objectives to be delivered over the next three years and beyond.


  • To manage and deliver all fundraising activities for Age UK Hammersmith and Fulham, securing funds from a comprehensive range of sources including charitable trusts, community groups/clubs, corporate supporters and individuals.


  • To communicate the fundraising “ask” across all platforms and media working hand-in-hand with the Marketing and Communications Coordinator.


  • To act as a key, externally facing member of Age UK Hammersmith and Fulham.


  • Work closely with colleagues, specifically the Chief Executive, looking at how charity measures the impact of its work and how information gathered could shape the future of the charity. This includes impact monitoring and evaluation, including the production of compelling progress and final reports.



  • To line manage paid and volunteer fundraisers.


  • Provide updates, when relevant, on all new trends or evolutions in the fundraising landscape and how these might impact income sources.

Main Duties and Responsibilities


Main fundraising activities


  1. Research prospective funders, work closely with colleagues across the teams (Service Delivery, Outreach, Operational Resourcing, Volunteering) to develop compelling and effective applications for funds to support the work of Age UK Hammersmith and Fulham.


  1. Develop and grow the supporter base, working closely with Age UK Hammersmith and Fulham’s existing supporters, volunteers and trustees to increase support at grass-roots level.


  1. Develop long term relationships, with clear, focussed stewardship plans, to maximise future funding potential.


  1. Develop appropriate event “offer” for individuals and corporate teams.


  1. Work closely with colleagues including the Chief Executive, to ensure impact measurements are captured and recorded correctly on all funded activities.


  1. Work with colleagues to produce timely and accurate reports to trusts and commissioning bodies in accordance with the terms of grants or contracts held.


  1. Work closely with Finance to ensure accurate and detailed income reports.




Planning and strategy


  1. With the Chief Executive, update and implement a sustainable fundraising strategy for Age UK Hammersmith and Fulham, ensuring it supports and contributes to the organisation’s strategic plan.


  1. Explore other income generation opportunities and make recommendations as to their fit with Age UK Hammersmith and Fulham’s fundraising strategy.


  1. Remain abreast of fundraising standards, trends and best practice, taking responsibility for maintaining own learning and attending training as required.


  1. Report to, and work closely with, the Chief Executive to ensure that he/she is always fully up to date with fundraising progress.


Internal and external relationship management


  1. Cultivate and nurture relationships with funders, donors and sponsors, keeping accurate and up-to-date records of all communication and applying robust account management.


  1. Drawing on internal administrative support (fundraising staff and volunteers) as required, ensure Age UK Hammersmith and Fulham is corresponding regularly with supporters and that all gifts are responded to in a timely and appropriate manner.


  1. We the support of the Chief Executive, inspire colleagues, trustees and volunteers to support fundraising, supporting colleagues at all levels to pursue fundraising opportunities where they own relationships with potential donors or sponsors.


  1. Represent the organisation at external forums and events, building relationships that will enhance our fundraising capacity.


  1. Attend and participate in team meetings, fundraising committee meetings and strategic planning meetings.


  1. Work closely with the Marketing and Communications Coordinator to ensure effective promotion of all fundraising activities.







Person Specification






Ability to create, implement and develop a fundraising strategy



Proven personal track record of delivering against set income targets



Excellent communications skills, with a solid knowledge of English and the ability to communicate ideas concisely, both verbally and in writing. Ability to write business letters, emails and marketing copy.



Understanding of fundraising methods and the role of fundraising within a small charity



Convincing presentation and negotiation skills




Proven analytical and problem-solving skills with the ability to quickly interpret information, news, data and research



Significant experience in a fundraising role, to include substantial experience of fundraising from either trusts or corporates (s)




Stewardship of potential funders from initial contact through to long-term partnerships



Researching and writing successful proposals or bids



Experience of donor stewardship through database management



Designing and delivering presentations to prospective clients or donors




Ability to meet deadlines and remain calm under pressure.



Ability to work as part of a team and work alone using your own initiative to plan a productive working day.



Adept in the use of MS Office, particularly Excel and Word, Internet, email (Outlook) and ideally a basic level knowledge of using a database



Commitment to implement the Age UK Hammersmith and Fulham’s Equality and Diversity policy.



Experience of working with a charity





Personal attributes

Committed to the aims and values of Age UK Hammersmith and Fulham: we expect all staff to uphold and reflect the ethos of the Centre in all its work.

Hardworking: as a small charity, our success depends on the hard work of all our people.

Creative and resourceful: in a tough economic climate, we need to find new ways of raising money and generating income.

Practical: as part of a small team, the Fundraising Manager will need to be ready to be ‘hands on’.

Reliable: this is a critical post with responsibility for ensuring the delivery of a significant part our income.

Approachable: an open, friendly approach is critical to the team spirit of our small staff.

Flexible: the post holder will need to be willing to travel and work unsocial hours on occasion and to deal with external stakeholders.



More about Age UK Hammersmith & Fulham
Age UK Hammersmith & Fulham

Our services

Age UK Hammersmith and Fulham offers lots of services for older people and their carers.

Read more

Refreshed on: 16 June 2021
Closed date: 27 June 2021
Tags: Communications, PR, Fundraising

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