£35000 - £38000 per annum
Job description

There has never been a more?important time to join the Age UK fundraising team. Against a backdrop of a broken social care system and millions already turning to Age UK for help, older people are amongst those hardest hit by the current pandemic. Age UK launched a sector leading emergency appeal that raised over £12 million to support the older people most in need. This year calls to our trusted Advice Line have doubled and requests for Telephone Friendship have trebled.

Our Fundraising team has a goal to grow our income beyond £60M in the next five years and our digital activities will be critical to us reaching our target. We are investing in an ambitious Fundraising strategy to help us deeply engage more supporters and partners in our work, so that we can be there for the millions of older people who need someone to turn to.

This is an exciting new role in the fundraising team at Age UK. We're a collegiate, bold and motivated fundraising division. We're looking for a Digital Marketing Manager to grow our digital fundraising (income generating) activities including paid social, email, Adwords, search and display to drive key audiences to engage with fundraising campaigns and products. This is an exciting opportunity for an individual who has experience working as a digital direct response specialist with a solid understanding of using audience insight for decision making. Could this be you?

When applying we politely request that you answer the 3 questions at the end of this advert, instead of writing a standard cover letter.

In this role you will

  • Develop and work with teams to implement the digital fundraising strategy
  • Be a digital fundraising expert for Individual Marketing, Innovation, Events, Major donors and Legacies.
  • Create online user journey models with the Acquisition and Loyalty teams to build out holistic data driven conversion experiences.
  • Report on digital fundraising activities to senior stakeholders.
  • Use analytics, user research and audience insight to develop and optimise activity.
  • Take a bold approach to innovation to engage online audiences including audience driven propositions.
  • Focus on increasing email opt-in rates and email engagement across all activities.
  • Continually test and learn to inform new product development.
  • Responsible for effective line management of an Email Marketing Executive, Fundraising.
  • Develop your management skills

Have an understanding of Charity and Data Protection Regulation legislation relating to digital fundraising and marketing.

What we offer in return

* Competitive salary, 26 days annual leave + bank holidays + annual leave purchase scheme.
* Excellent pension scheme, life assurance, Simply Health cashback plan and EAP.
* Car Benefit Scheme, Cycle to Work Scheme and Season Ticket Loan.
* Techscheme - buy any tech from Apple or Currys, up to £1000, and spread the cost over 12 months, interest free
* Discount on Gym Membership and Go Sweat Fitness & Wellbeing Benefit.
* You Did It Awards - recognition awards from £100-250.

Additional Information

For a full list of benefits please click here

Age UK is an Equal Opportunities employer and positively encourages applications from suitably qualified and eligible candidates, regardless of age, sex, race, disability, sexual orientation, gender reassignment, religion or belief, marital/civil partnership status, or pregnancy and maternity. We guarantee an interview to disabled candidates who meet the minimum criteria. We welcome requests for flexible working.

Age UK is committed to safeguarding adults at risk, and children, from abuse and neglect. We expect everyone who works with us to share this commitment.

Early application is encouraged as we will review applications throughout the advertising period and reserve the right to close the advert at any time.

Age UK politely requests no contact from recruitment agencies or media sales. We do not accept speculative CVs from recruitment agencies nor accept the fees associated with them.


Age UK are committed to having an inclusive, fair and transparent application process where we aim to remove biases. If you would like to apply for this role, please answer the following three questions:

1) In the first four months of this role you will be required to build a digital fundraising strategy across the directorate. This means working with different fundraising teams with different objectives and audiences, but all looking for growth and audience diversification. Can you outline the way you would build this strategy including the methodologies you would use and the staging of the strategy development (500 words max)

2) This digital world changes rapidly, please can you outline a) how you stay on top of trends, new platforms and technologies and b) how you decide what we should invest in (500 words max)

3) Tell us why you want to work at Age UK and what motivates you about this role

If you are shortlisted based on your response to the three questions above, you will be invited to have an informal, virtual catch up with the recruiting manager to hear more about the role and to ask any questions you have as well as sharing your experience to date.

Following that catch up, if you and the recruiting manager want to proceed to the next step, there will be a formal interview with set questions.

More about Age UK
Age UK

Who we are

Age UK is the country's largest charity dedicated to helping everyone make the most of later life. Read more

Posted on: 12 January 2021
Closed date: 26 January 2021
Job ref: Grp00499
Tags: Fundraising