£29000 - £33000 per annum
Permanent, Full-time
Job description

There has never been a more important time to join the Age UK fundraising team. Against a backdrop of a broken social care system and millions already turning to Age UK for help, older people are amongst those hardest hit by the current pandemic. Calls to our trusted Advice Line have doubled and requests for telephone friendship have trebled. We have been moved by the public support for our Coronavirus Emergency Appeal, but we must raise vital future funds to ensure we can be there to help and support older people as they rebuild their lives.

We are investing in an ambitious Fundraising strategy to help us deeply engage more supporters and partners in our work, so that we can be there for the millions of older people who need someone to turn to. Our Fundraising team were also awarded Fundraising Team of the Year at the Third Sector Awards in September 2021, after delivering our most successful year of fundraising ever, raising £74.83m against a budget of £57.6m.

About the role:

We're looking for a direct marketing professional to join our small and dynamic legacy marketing team. The legacy team works across a variety of direct marketing channels to deliver acquisition campaigns and provide engaging supporter experiences based on audience insight. This is an exciting opportunity for an individual who enjoys the challenge of multiple projects and has experience working in a dynamic and fast-paced environment. In this role you will need excellent understanding of direct marketing, experience acquiring new customers/supporters and managing large direct response campaigns.

In this role you will be able to further develop your skills by managing our large multichannel campaigns, using research and audience insight to optimise activity, and new product/journey development, whilst making a significant difference to older people most in need.

The role is ideally suited for someone who is collaborative, highly organised, has a keen eye for detail and is looking to grow within an exciting and ambitious fundraising division.

You will be:

* Responsible for delivering elements of the legacy marketing strategy
* Delivering campaigns autonomously or as part of an integrated approach across fundraising
* Developing excellent supporter journeys for legacy supporters to ensure they inspire legacy giving and grow loyalty
* Taking a bold approach to innovation to find new ways to engage new audiences and improve existing ones
* Working closely with the wider legacies team in the development of future fundraising strategies
* Working with internal teams and external agencies
* Complete reporting for your campaigns

What we offer in return

* Competitive salary, 26 days annual leave + bank holidays + annual leave purchase scheme.
* Excellent pension scheme, life assurance, Simply Health cashback plan and EAP.
* Car Benefit Scheme, Cycle to Work Scheme and Season Ticket Loan.
* Techscheme - buy any tech from Apple or Currys, up to £1000, and spread the cost over 12 months, interest free
* Heka Fitness & Wellbeing Benefit.
* You Did It Awards - recognition awards from £100-250.

Additional Information

Age UK is an Equal Opportunities employer and positively encourages applications from suitably qualified and eligible candidates, regardless of age, sex, race, disability, sexual orientation, gender reassignment, religion or belief, marital/civil partnership status, or pregnancy and maternity. We guarantee an interview to disabled candidates who meet the minimum criteria. We welcome requests for flexible working.

Age UK is committed to safeguarding adults at risk, and children, from abuse and neglect. We expect everyone who works with us to share this commitment.

Early application is encouraged as we will review applications throughout the advertising period and reserve the right to close the advert at any time.

Age UK politely requests no contact from recruitment agencies or media sales. We do not accept speculative CVs from recruitment agencies nor accept the fees associated with them.

Application resources
More about Age UK

Who we are

Age UK is the country's largest charity dedicated to helping everyone make the most of later life. Read more

Posted on: 13 January 2022
Closing date: 27 January 2022
Job ref: Grp00737
Tags: Fundraising, Marketing