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Direct Response Marketing Officer - FTC 9 Months

£28,038 - £30,620 Per Annum
Job description
About The Role
Closing date: 15th December
Contract: This is a fixed term contract for 9 months.
We reserve the right to close this vacancy early if we receive sufficient applications for the role. Therefore, if you are interested, please submit your application as early as possible.
Alzheimer’s Society is looking for a Direct Response Marketing Officer to join our Events Marketing team. This role will manage multi-channel marketing campaigns, aimed at maximising the recruitment of supporters and income. 

You’ll report to the Events Campaign Marketing Manager, and have regular interaction with the Senior Marketing Manager and other Direct Response Marketing Officer. The Events Marketing team is in the Events team and sits in the wider Income and Engagement directorate. The Events Marketing team is responsible for recruiting event participants across a range of sports, challenge, and mass events, as well as cross-sell our supporters into other fundraising events or products. 

Day to day this means you could be working with our media agency to plan, deliver, and optimise activity across media channels including, but not limited to, Radio, Door Drops, Direct Mail, Meta, PPC & OOH, writing copy for social media ads, selecting images to use on our web pages, reporting to your event lead on campaign performance or collaboratively working on marketing budgets for your upcoming campaigns. 
About you

You will have previous experience working in a marketing role.
You’ll need a team approach to your work, highly organised with the ability to manage multiple complex marketing campaigns. You will be used to working collaboratively and be able to prioritise your workload effectively and remain solution focussed.
You will be experienced in developing outstanding multi-channel marketing plans utilising data and insight to inform your decisions. You will be a fantastic communicator, with great attention to detail.
We are looking for someone who is driven and passionate and will work to maximise our income to increase the impact we have on the lives of people affected by dementia.

About Alzheimer's Society
At Alzheimer's Society, we believe passionately that life doesn't end when dementia begins. We are here for anyone affected by dementia, and we do everything we can to keep people with dementia connected to their lives and the people who matter most.
Everything we do is shaped by people affected by dementia. Their knowledge and experience are critical to bringing about real-world solutions. From choosing the most promising research through to telling their stories to raise awareness; they are the heart of this organisation.
Posted by
Alzheimers Society View profile Company size Size: More than 1000
Posted on: 05 December 2023
Closed date: 15 December 2023 at 00:00
Job ref: 1492
Tags: Fundraising, Marketing