London (On-site)
Up to £41748 per annum
Job description


Amnesty International is looking for a highly motivated and passionate digital marketing officer to help us grow, connect and engage our movement with the help of paid marketing. Your main goal will be to use your knowledge and experience to acquire new supporters, members and donors, in order for Amnesty International to be able to deliver human rights impact and change.

You will be joining other digital engagement specialists, to work together on achieving the movement's growth, engagement and participation objectives. You will be part of the Digital Engagement Team that spearheads Amnesty International's digital strategy, having a direct impact on how the wider movements adapts to the changes in the digital space.


The main purpose of this job is to develop, implement and optimize paid media campaigns to acquire new supporters and members in Amnesty International's target growth markets. To ensure all digital supporter acquisition activity is correctly tested, tracked and reported and shared with the wider movement. To provide thought leadership and paid marketing support to sections aimed at growth, participation and engagement.


  • Digital supporter acquisition (international members, supporters and donors): i) Working with Digital Fundraising Specialist and Digital Marketing Assistant to implement digital user journeys that result in cost-efficient membership and supporter acquisition via Facebook, Twitter, Instagram Google Display, Search Network, and other digital channels. ii) Ensure creative propositions are pre-tested and tracked, plus results are presented and shareable for the wider movement. iv) Use a variety of social insight tools to Identify and recruit top tier social influencers which assist Amnesty International's efforts to grow international members and supporters
  • Social, crm and web analytics: Working with the Digital Marketing Assistant to collate and report on a variety of web-based, social listening and CRM KPI's.
  • Email Marketing: working closely with Supporter Engagement Specialist to ensure welcome email journeys are implemented for all significant supporter acquisition campaigns.
  • Digital fundraising: Working with Digital Fundraising Specialist and Digital Marketing Assistant to devise and implement digital fundraising user journeys that result in cost efficient donations.
  • Reviewing digital activity for Amnesty international's local and regional entities: Periodically review Amnesty International's local Section and Regional Office's digital fundraising, marketing or engagement activity which result in clear recommendations for optimisation and improvement. Assist with the implementation of proposed recommendations.
  • Advice and Support: Providing tactical advice to office digital staff, sections/structures and other AI entities on the development and use of appropriate digital supporter acquisition and marketing tools and techniques


  • Knowledge and significant experience of developing, implementing and optimising digital supporter acquisition user journeys - specifically using digital paid media including Facebook, Twitter, Instagram and Google Ads.
  • Knowledge of Email marketing.
  • Knowledge of conversion funnel optimisation and/or multi-variant or split testing tactics for supporter/member growth. (Google Analytics and related platforms, like Google Optimizely, VWO, etc).
  • Experience of analysing and reporting on trends and the behaviour of online supporters or customers; Proven ability to drive actionable insight from a variety of web and social analytics around conversion, traffic funnelling, etc.
  • Experience of writing or editing materials for multiple digital audiences in a clear and concise way with high standards of accuracy and according to agreed editorial standards.
  • Ability to communicate and work effectively with a diverse range of stakeholders and digital professionals, including content producers, data analysts, web developers and designers


Amnesty International is a global movement of more than 10 million people who campaign for a world where human rights are enjoyed by all. We reach almost every country in the world.

At Amnesty International, we are passionate about what we do and we are proud of our achievements as a movement. To compensate our employees for the critical work they do, we reward them through a combination of an attractive and sector competitive salary and benefits package, high levels of engagement and involvement, and a commitment to employee development.

Benefits include 37 days annual leave (inclusive of public holidays and grace days), pension scheme, employee assistance programme, life assurance and many more benefits designed to suit your own personal lifestyle. All of this, in a professional, engaging environment.

For further information on our benefits


If you are talented, passionate about human rights and want to use your skills, knowledge and experience to change the world then we would encourage you to click 'Apply for this Role' below.

Freedom, Justice, Equality.

N.B. We reserve the right to close a vacancy before the closing date in the event of an overwhelming response or a change in business priorities.

More about Amnesty International, International Secretariat

Amnesty International is a global movement of more than 7 million people who take injustice personally. We are campaigning for a world ... Read more

Posted on: 14 January 2022
Closed date: 28 January 2022 at 15:12
Job ref: 3181
Tags: Marketing