Amnesty International UK wants to reach and persuade more people with its message of freedom, justice and equality. To do this, we are searching for a Digital Marketing Specialist who can help innovate and communicate our acquisition strategy and grow our movement
About the role
What you’ll do as part of our team:
Devise, run and analyse digital marketing campaigns to attract and engage new audiences with us across digital platforms such as Facebook, Instagram, YouTube, google search and display
Work with departments across the organisation including Campaigning, Activism and Fundraising colleagues to create effective marketing campaigns to meet the organisation’s objectives
Take ownership of our paid digital marketing testing strategy, documenting and sharing results across the organisation so we can learn and evolve together
Identify targeting and messaging frameworks to reach and acquire AIUK target audiences, taking into account the long term value of users to the organisation
Contribute and assist in the development of the digital marketing strategy with suggestions to increase conversion rate
We are looking for someone to join our fast-moving Digital Team. Working closely with our Senior Digital Marketing Specialist, you'll be our expert on all things paid digital marketing; devising and delivering innovative digital campaigns that attract new audiences to the organisation. You’ll have demonstrable experience of managing campaigns in Facebook Business Manager using data to optimise and evaluate those campaigns through platforms such as Google Analytics. Creative, curious and courageous, you’ll have the ability to transform ideas, concepts and consumer insights into digital campaigns that inspire people to act for human rights.
If you are talented, passionate about human rights and want to use your skills, knowledge and experience to change the world then we would encourage you to click ‘Apply for this Role’ below.
Our aim is simple: an end to human rights abuses. Independent, international and influential, we campaign for justice, fairness, freedom and truth wherever they are denied. Already our network of over seven million people is making a difference in almost every country in the world. Whether we are applying pressure through powerful research or direct lobbying, mass demonstrations or online campaigning, we are all inspired by hope for a better world. One where human rights are enjoyed by all.
We are dedicated to being an excellent inclusive employer and offer the following benefits:
- 35 days annual leave (including bank holidays) moving to 37 after 5 years service
- Generous pension where 2-5% employee contribution is matched at 6-9% by AIUK
- Life Assurance of 4 times annual salary
- Opportunities to volunteer at major events
- Flexible working supported wherever possible
- Interest free Travel / Bike / Computer loans
- Range of wellbeing and social activities
Apply for this role
For further details about the role please click the apply link to see the attached job description and person specification. To apply, please complete an application form before 9am on 15/06/20.
Interviews will be held online on 24/06/20.
Amnesty International values diversity and welcomes applications from all sections of the community.
Please note that to be considered for this role, candidates must be able to provide proof of their eligibility to work in the UK.