Pershore, Worcestershire
£27,000 - £32,000 per year dependent upon experience (pro rata for 50% FTE).
Permanent, Part-time
Job description

Fundraising and Communications Manager

Salary: £27,000 - £32,000 dependent upon experience (pro rata for 50% FTE). 

Hours: Equivalent to 2.5 days per week, based on a 40 hour week. Core hours Monday to Friday are expected but flexi-time is in operation whereby staff can start earlier or later in agreement with his/her line manager and work corresponding

Location: Pershore, Worcestershire WR10 3NE but flexible home-working can be agreed. Occasional travel within the UK.  Trips to field programmes in Africa may occasionally be required.

Closing Date for applications: 25th October 2020


The role of the Fundraising and Communications Manager is to build awareness, engagement and support of Action on Poverty’s work, meeting organisational and funding targets.


1. Develop and implement a fundraising and communications strategy

  • Devise and implement a strategy with an annual communications and appeals calendar, growing our outreach, and maintaining existing and building new support.
  • Tailor communications for audience specific fundraising and build support for the cause through targeted profile raising.
  • Keep abreast of the development environment and the media, particularly on issues which relate to Action on Poverty’s activities, and linking with communications.
  • Prepare all communications, campaign promotion and support materials for individual donors.  This will include developing themes of support and the ‘ask’, researching and sharing topics of interest to build relationships, through newsletters, social media advertising etc.
  • Maximise the use of our database (Beacon), website (being developed for October 2020), social media, email communications.
  • Manage Action on Poverty’s website, creating engaging content.
  • Contribute to the guardianship and development of the Action on Poverty brand.
  • Secure media coverage through proactive promotion of the Action on Poverty’s work through press releases and other media activity, including social media.

2. Development and delivery of diversified fundraising activities:

  • Sustain and build regular and cash giving to Action on Poverty, through:

- Identifying and targeting key individual donor groups and design specific supporter journeys that encourage people to join and donate to Action on Poverty, build satisfaction and trust; generate further involvement, maximising their giving potential and life-time value. 

- Providing effective supporter stewardship supporters and build relationships through on and offline communications and sharing stories about our work to increase commitment to Action on Poverty.

  • Promoting legacy and in memory giving and maximise Gift Aid.
  • Meeting income generation targets by:
  • Increasing the number of standing orders and one-off donations

-       Stimulating and supporting others to undertake challenges, and ultimately run third party fundraising activities; and develop donor networks, establishing links with others who have the potential to engage others.

3. General

  • Maintain and update the database and work with colleagues to ensure accurate database records are maintained, and conforming to the data protection act.
  • Keep abreast of the interests, trends, and practises in the funding environment, exploring new approaches and adapting the strategy as appropriate.
  • Monitoring and tracking progress of fundraising strategies through agreed KPI’s, providing analysis of the levels of success; including keeping up to date records, analysing and evaluating activities to inform plans.
  • Contribute to the work of other Action on Poverty’s colleagues in fundraising and communications, and relationship building, including the timely provision of information.
  • Represent Action on Poverty at meetings, events and other networks as appropriate.
  • Contribute to the strategic planning of the organisation.
  • Undertake any appropriate duties that may be requested by the CEO.

Person Specification


As an experienced communicator/fundraiser you will have a proven track record in achieving targets, planning and evaluating campaigns, including:

  • A proven track record of managing the growth of individual income streams
  • Proven experience of increasing digital marketing engagement through website development and social media platforms.
  • Leading on and carrying out donor prospect research and developing new donor relationships.
  • Specific experience of building and upgrading donor relationships
  • Some experience of working in overseas development


  • Able to demonstrate understanding of the challenges of vulnerable and marginalised people living in developing countries and the potential of sustainable livelihoods, preferably from living and/or working in developing countries.
  • Good understanding of charity and direct marketing legislation, General Data Protection Regulation and Chartered Institution of Fundraising Guidelines


  • Excellent ability to creatively write a range of materials suitable for different audiences and present it in an engaging and appropriate form
  • Excellent personal skills with a proven ability to engage, inspire and support people to undertake fundraising activities.
  • Target-focused with proven experience in delivering to income targets
  • Excellent research and analytical skills
  • Good time management skills, able to work under pressure and meet deadlines
  • Ability to build lasting and positive relationships with individual donors
  • Good listening and oral communication skills

Good IT skills including CRM database, MS Office, Social Media Channels, Word Press,

Personal Attributes:

Your strategic approach to individual giving will be analytical and reflective.  At the same time, you will be passionate about Action on Poverty’s work, understand motivations behind why individuals give and be able to communicate a compelling case for support.

As a team-player, you are skilled at building and managing relationships with internal and external stakeholders. Open to new ideas, you take a proactive, innovative and creative approach to your work.

You will also be able to:

  • Work proactively on own initiative.
  • Remain positive and quickly recover from setbacks.
  • Work in a small dynamic team with limited access to resources.
  • Be flexible and willing to support others at times when organisational priorities take precedence.
  • Work in a culturally sensitive and appropriate manner

Equal Opportunities

We value diversity and seek to reflect this in our staff team. We welcome applications from people from all sections of the community, irrespective of race, colour, gender, age, disability, sexual orientation, religion or belief.

Policies and Practice

The successful candidate must have a commitment to Action on Poverty’s values and mission; comply with Action on Poverty’s policies and practice, including our code of conduct and safeguarding policies.


Only people eligible to work in the UK can apply for this position. 


Additional documents
Application Form (.docx)
Check commute
Starting Address
Mode of transport
Refreshed on: 09 October 2020
Closing date: 25 October 2020
Tags: Communications, PR, Fundraising
Job closes in 3 days
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