Balsall Heath, West Midlands (On-site)
£24,000 per year
Permanent, Part-time, 20 Hours per week
Job description

We are seeking an experienced Marketing and Communications Officer to join us.  To develop and deliver the Marketing and Communications function that will ensure Bethel Health and Healing Network is recognised as a provider of health and wellbeing activities.

As Marketing and Communications Officer, you will:

  • Develop the marketing and communications strategy for Bethel in line with Organisation objectives.
  • Implementing marketing and communications plans to increase brand awareness and recognition for the organisation.
  • Develop relationships with key media to secure and grow media coverage both online and offline.
  • Write press releases for local and national media dealing with the press and wider media publicity and messaging.
  • Monitor press stories relating to the Organisation and its brand and maximise opportunities for positive PR.
  • Collate and analyse current communications and messages and ensure consistency.
  • Communicate brand to stakeholders.
  • Help create communications for the events programme, particularly the annual events
  • Create and manage marketing material in line with marketing plans
  • Plan and implement promotional campaigns.
  • Prepare online and print marketing campaigns.
  • Monitor and report on effectiveness of marketing communications.
  • Work closely with design agencies
  • Act as the main point of contact for all communications in Bethel
  • Use stakeholder or subject research on specialist campaign areas to inform marketing plans, including identifying target markets for each campaign.
  • Maintain and improve the Bethel website and social networking pages in order to promote brand image and services.
  • Identify and, where appropriate, engage potential sponsors, partners and
  • influencers, with the CEO to follow through from initial introductions to agreement of appropriate one-off or continued support.
  • Support the organisation to apply for appropriate tenders and consultancy
  • contracts by developing compelling case studies, sponsor decks, reports and information.
  • Work with other members of Bethel to identify, including key messages, content for website, and newsletter.

OTHER

  • Support the Senior staff in the development and implementation of Bethel Health and Healing Networking strategies.
  • Ensure all expenditure is incurred properly and with authorisation in line with the agreed budget and in line with financial procedures.
  • Undertake any other duties as are considered to be appropriate and relevant to the grade of the post.

PERSON SPECIFICATION:

The post holder will be able to demonstrate the following experience, skills and knowledge to an acceptable level, with specific reference to:

QUALIFICATIONS AND EDUCATION

Essential:

  • Educated to at least A level (or equivalent) or significant practical experience and training in a marketing/comms, or PR setting.
  • Experience in a marketing and communications role in private, public or charity sector or other relevant sector.
  • Marketing qualification or substantial marketing experience. Desirable
  • Evidence of further professional development
  • Educated to degree level and/or relevant professional marketing qualification.

EXPERIENCE AND KNOWLEDGE

Essential:

  • Demonstrable evidence of success in marketing or a related service.
  • Knowledge of internal and external communications to support business objectives.
  • Experience of identifying and utilising networks to make contacts and develop partnerships that benefit the organisation.
  • Working knowledge of effective marketing and press campaigns.
  • Knowledge of the range of relevant communications and marketing activities and tools, including social marketing.
  • Experience of planning, strategy formation and working under pressure to meet deadlines.
  • Good experience of using and understanding a range of IT packages including Microsoft Office and database applications.

Desirable:

  • Experience of high-profile media work and thorough understanding and knowledge of print and broadcast media, both national and regional
  • Experience of organising media events from sourcing venues to advertising on media messages, briefing, and training spokespeople.
  • Knowledge of marketing to and engagement with charitable and faith groups.
  • Political media awareness.

SKILLS AND ABILITIES

Essential:

  • Persuasive and influencing skills
  • Keen sense of political awareness and judgement
  • Calmness and ability to respond effectively when under pressure e.g., in an emergency/crisis situation
  • Excellent written and oral communication skills with a proven ability to write reports and strategies
  • Ability to plan, monitor and evaluate activities to achieve objectives, organising own work to deal with conflicting priorities and meeting deadlines.
  • Attention to details
  • A depth of awareness of and a commitment to Equal Opportunities.

Desirable:

  • A proven ability to adapt to the latest marketing trends and implement successful marketing strategies.

OTHER

Essential:

  • Ability and willingness to travel
  • Ability to work flexibly with regards to hours and days including the ability to attend meetings and events on evenings and weekends.
  • Commitment to principles of equality and diversity and equal opportunities.
  • Commitment to working within a faith-based organisation.

The role attracts 25 days annual leave + 8 days public holiday (pro-rata) If you have the skills and experience necessary and want to work with a fabulous bunch of people doing great work in and around Birmingham, then apply today.  Closing date is midnight on 10 July 2022.

Area -Birmingham

Hours - 20 Hours per week

Salary - £24,000 FTE

Contract - Permanent 

Please see Job Description for full details.

Bethel Health and Healing Network are committed to safeguarding and promoting the welfare of children and vulnerable adults.  All applicants will be vetted for their suitability to work with these groups where required. Applicants for posts that are exempt from the Rehabilitation of Offenders Act will be asked to undertake a Disclosure and Barring Service (DBS) check. Any offer of employment and continued employment will be contingent upon satisfactory vetting results and checks made prior to and during employment where required.

Thank you for your interest in this role and Bethel Health and Healing Network.

More about Bethel Health and Healing Network

Bethel Health and Healing Network an independent multi-award-winning charity.

Originally formed in 2004 and achieving charitable stat... Read more

Posted on: 20 June 2022
Closed date: 10 July 2022 at 00:00
Job ref: M&C Officer 1
Tags: Communications, PR, Marketing

The client requests no contact from agencies or media sales.