London, Greater London (On-site)
£30,000 - £35,000 per year
Permanent, Full-time
Job description

How you add value:

Primarily you will drive our communications strategy to strengthen the Company’s engagement with its membership. You will be key in delivering messaging from across the Company’s activities to the membership and will feed into senior management strategy and plans on how communications will be needed to amplify and augment the reputation of Merchant Taylors’ Company.

As with all our roles, you must attend meetings and participate in Company training and development activities as required.

Events

  • Develop a marketing and communication strategy in-line with Company goals
  • Create streamlined systems between the Events team and wider Company, improving the lead generation growth within commercial bookings
  • Work closely with our Events team in creating a social media strategy with KPIs; overseeing the implementation of strategy
  • Know who our competitors are and use this knowledge to develop content that drives bookings
  • Assess seasonality of bookings and develop campaign systems that will anticipate big pushes and be relevant and timely in delivery
  • Oversee and manage any marketing/advertising budget alongside the Head of Sales and Events
  • Support the Membership Officer at Company events and meetings

Communications

  • Manage all Company press and publicity
  • Oversee media activity by maintaining and building strong relationships with City media ad industry-focused contacts
  • Drive consistency of messaging across all Company communications and internally between departments of the Company
  • Provide support to the Membership Officer in engaging with membership

Branding

  • Advise the business on logos/templates to be used for all Company communications
  • Work alongside out IT Manager on website development
  • Curate social media content whilst developing a strong brand identity
  • Update, streamline and brand all print and digital communication tools

Content creation

  • Develop specific content that support the Membership, Education and Charities officers’ aims through all relevant media
  • Manage content development for relevant departments of the Company, offering strategic advice where appropriate
  • Create regular content that targets members to give and encourage action across Fraternity, Education and Philanthropy
  • Oversee the production of all Company publications as well as leading on the production of our Company magazine
  • Lead on digital newsletters for Merchant Taylors’ members
  • Work with departments to produce timely content on our educational, philanthropic or community activities
  • Support the Membership Officer in creating an engaged membership
  • Strengthen the relationship between members and the Company through regular and interesting content that supports engagement from onboarding to re-engagement

Social Media

  • Lead social media curation and development
  • Build channels to grow consistently with increased engagement from a range of stakeholders

Strategy

  • Measure and evaluate the effectiveness of our communication efforts and make strategic recommendations
  • Budget for campaigns which are aligned to the Company strategy taking into account different audiences and seasons
  • Provide regular analysis and feedback from clients to ensure successful and strategic growth
  • Oversee website and evaluate analytics to ensure it supports Company strategy goals

What you bring:

  • It’s essential that you have a GCSE level 4-7 (grade A-C or equivalent) in Maths and level 8 or 9 in GCSE English (grade A*-B or equivalent)
  • An A Level, degree or equivalent qualification in a related subject would be a bonus
  • You must have experience of working with both digital and print communications
  • Your writing skills will be of the highest level, setting the standard for the Company
  • A background in working in publishing, journalism, heritage and/or charity is desirable
  • You’ll be able to demonstrate your ability to communicate to a variety of audiences, encouraging engagement
  • You’ll have an interest in social issues, history as well as in philanthropy
  • You’ll have creative and fun ideas to drive engagement from members, external affiliates and employees
  • You must have experience of  working with MailChimp and creating social media content to drive a Company’s marketing and communications
  • You should have experience of working with analytics (for example Google analytics), using them to build our marketing strategy

 

What to expect from us

We offer training, support, and an extensive benefits package to ensure we attract exceptional candidates and retain them as we continue to modernise and deliver outstanding opportunities to members and our clients.

Refreshed on: 31 January 2022
Closed date: 10 February 2022 at 23:59
Job ref: Comms Manager
Tags: Communications, PR

The client requests no contact from agencies or media sales.