We’re excited to announce that in April 2019, Breast Cancer Care and Breast Cancer Now united to create one charity for everyone affected by breast cancer. From research to care, our new charity has people affected by the disease at its heart – providing support for today and hope for the future. United, we can carry out even more world-class research, provide even more life-changing support and campaign even more effectively for better services and care.
By bringing together our passion, energy, expertise, funds and networks, we will make greater progress in more effective ways to make sure that, by 2050, everyone who develops breast cancer will live and receive the support they need to live well.
Following the merger this is an exciting time to join the merged charity and develop this role to make it your own.
The role sits within our Digital team, which is part of our Communications and Influencing Directorate.
This is a crucial role for the organisation as it informs marketing strategies for communications and fundraising activity. Supporting the Senior Digital Strategy and Insights Manager in the day-to-day tracking and analysis of all our marketing channels via tools such as Google Tag Manager (GTM) and Google Analytics (GA) one function is to make recommendations for optimisation. In addition, the role is responsible for training other staff members on understanding analytics and empowering them to take decisions based on their improved understanding of data and insight.
Working with the Digital Marketing team on the monitoring of our Google Ads, Bing ads, Facebook and other paid marketing campaigns, this role supports the reporting to internal stakeholders of results and recommendations for their PPC marketing and proactively suggesting new approaches based on the organisation’s priorities and testing opportunities. Additionally, the Digital Analytics and Insights Officer supports wider digital tracking and ecommerce setup, to accurately analyse results within GA. An understanding of GTM is important and hands-on experience is preferable. Working closely with the Digital Product team, the role is key in ensuring the analytics briefing process is utilised to ensure clear objectives are set and tracking and reporting is in place for all marketing activity and to support the development of digital reporting dashboards.
You will be able to readily understand best practice for UTM link tracking and analyse data and draw actionable insight from data sets. Additionally, you will create a wide variety of custom reports in Google Analytics/Google Sheets; looking at a number of goals/events/ecommerce and have the ability to learn new platforms.
Confident in your approach to your work, your good communication skills and the ability to work as part of a team will allow you to easily understand the needs of other teams and readily communicate your results to them. Equally you will be able to liaise with external agencies, including developers and account managers using terminology that is technical and relevant to the role. Other key attributes include excellent attention to detail as well as the ability to teach yourself and find teaching resources, for example online tutorials and forums as well as the ability to learn in structured training courses.
Willing to learn and develop your own knowledge, you will be proactive in your approach to your work, flagging issues to the team, checking campaigns for improvement possibilities; monitoring and spot-checking analytics for discrepancies. Your strong organisation skills will allow you to handle multiple projects, some which may have competing deadlines and allow you to utilise your prioritisation skills.
For further information and to apply
Please click on the apply button for a copy of the job description and person specification. Please submit your CV and supporting statement, addressing the criteria you meet listed in the person specification, via our online application portal.
Closing date: Monday 2 September 2019 at 09:00am
Interview date: Thursday 5 or Friday 6 September 2019