London, Greater London (Hybrid)
£29,000 - £31,500 per year + benefits
Permanent, Full-time
Job description

The opportunity

Are you passionate about writing and curating digital content to improve people’s experiences on the web?  If so, then you could be the Digital Content Specialist we are looking for to join our growing team of content enthusiasts!

As our Digital Content Specialist you will scope, commission, write, edit, and publish high-performing content that helps grow and deepen engagement for our diverse audiences across our website.
You will work with staff across the British Heart Foundation (BHF) on a variety of content and digital services, from helping people with cardiovascular disease access the support and advice they need, to supporting fundraisers, healthcare professionals or someone looking to book a furniture collections. By advocating for and researching user needs, using best practice and analysis techniques you will improve the user experience of our website one page at a time.

As well as designing and building content improvements you'll also help to train CMS Editors in Sitecore and instilling best practices in content creation, from writing user stories to sharing knowledge in areas such as SEO, accessibility, and analytics.

Over the next year as we grow our team and instil Content Design principles into the core of what we do, you'll help us to drive a dynamic overhaul of BHF website we look to upgrade and migrate our effective website content into new page templates and embrace emerging opportunities such as personalisation.


Working arrangements

This is a dual location role, with your working time split between your Home and approximately one day per fortnight in our London Office.

We understand that you might need a little help balancing your work and home life. Many of our people work flexibly in different ways, from the hours or days they work, to their office or home location or a blend between the two. Please feel free to talk to us at interview about the flexibility you may need; we’re happy to explore what’s possible for you and the role in helping to deliver our cause. 

About you

You will have experience conducting research, writing, publishing, and implementing customer-facing narratives that engage and bring products, campaigns, and initiatives to life for a digital audience. As someone with relevant experience working in a similar role, you’ll be used to working in a fast-paced environment and have a good awareness of inclusive and accessible content and why that’s important. 

With an excellent knowledge of design principles and frameworks, Content Management Systems, Photoshop, A/B tests, Sitecore, Google Analytics, SEO and optimising content for organic search, you will be able to map structure and customer journeys as well as identify opportunities to increase engagement around pages and uplift conversions.

You will have strong data and analytic skills, and be able to gain buy-in from various stakeholders by demonstrating proposed changes and the reasons for them using evidence and insights.

In your application, we’d like you to tell us about your: 
• Experience of writing for the web and how ensured your content is accessible and findable
• Experience using Content Management Systems
• Experience in using analytics and user insight to make data informed decisions on content development
• Experience of collaborating and building relationships with wide ranging stakeholders
• Track record of prioritising and managing your workload 
• Experience in training and supporting others to produce high quality digital content and using Content Management Systems. 

About the team

Our focus and responsibilities lie with BHF website content design, information architecture and content management. Often, we’ll need to work in collaboration with cross functional teams in Digital Experience and across the BHF to develop experiences that are easy to use and meet people’s needs to keep them happy and healthy.  

Our Content Design team is growing and as an inclusive employer we’re looking to recruit a diverse team who all share a passion for creating effective content to help the BHF realise its vision of a world free from the fear of heart and circulatory diseases. We welcome and encourage job applications from people of all backgrounds.

About the BHF  

Since we were founded in 1961, the number of deaths in the UK form coronary heart disease each year had more than halved. But we still have so much to do. We fund research into all forms of heart disease, discovering molecules in the lab, harnessing the power of big data, funding impactful clinical trials to improve the presentation, detection and treatment of these diseases.

We celebrate diversity and make inclusion part of what we do every day. Diversity and Inclusion forms a main pillar in our People Experience Strategy. Our aim is for all our colleagues and volunteers to bring their true self to work, so we can continue to fund life saving research.

What can we offer you?

Our Career Academy provides you with support, inspiration, and opportunities to help you unlock your full potential. 

Our generous staff benefits include:
• 30 days annual leave plus bank holidays
• Private medical insurance
• Dental health cover
• Contribution towards gym membership
• Pension with employer contribution up to 10%
• Life assurance


We have been recognised by the Chartered Institute of Personnel and Development (CIPD) for our Live Well. Work Well. Programme. Heart health is central to our mission, and that starts with you. We provide a programme of activities, opportunities, and guidance to inspire and support you to live a healthy and happy life, at home and at work.
Interview process

Please note interviews will be held over Microsoft Teams. Interviews may be held during the advertising period or shortly after the close date.

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Posted on: 25 May 2022
Closed date: 08 June 2022 at 23:59
Tags: Communications, PR, Digital