Camden, London
Attractive salary + benefits
Permanent, Full-time
Job description

You'll be responsible for all elements of our retention marketing strategy, delivering cutting edge and inspirational supporter experiences across a variety of media to retain supporters recruited across a variety of products.

About the role

The Supporter Retention team is responsible for providing engaging and inspirational communications via email, telemarketing, printed mailings and SMS. By taking a customer centric approach we aim to provide a supporter experience that will maximise lifetime value to the charity, predominantly by generating ongoing cash donations and regular gifts, through existing products and a programme of innovative and engaging new product development.

Working with stakeholders across the organisation, you'll deliver an innovative and varied supporter retention programme, taking advantage of any new developments at the British Heart Foundation (BHF) and within the sector in order to grow income cost effectively and to maximise and our overall life-time value.

About you

You'll be a self-starter with strong leadership skills, as well as campaign, project and agency management expertise gained across a variety of media channels. Extensive experience of managing significant and complex budgets is vital for this role as is a natural ability to empathise and communicate confidently with supporters, staff and volunteers at all levels.

You'll have extensive experience and a proven track record of success working in a fast-moving and effective marketing team. With excellent communication skills you will be a self-starter who can motivate the team to deliver shared goals and build strong & effective working relationships with internal & external stakeholders.

The ability to prioritise and work on multiple projects concurrently is essential, as well as strong IT skills including a proven ability to analyse and interpret data. Knowledge of fundraising databases would be advantageous.

About BHF

When you work at the British Heart Foundation, you become a part of medical history. Part of a world leading organisation that has played a role in decades of life saving breakthroughs, from heart transplants and pacemakers to stents and clot busting drugs. And we're not about to stop any time soon. We are here to beat heartbreak forever. To stop heart and circulatory diseases devastating families. And if you want to help us get there sooner, you could be the Marketing Manager we need.

How to apply

To apply for this role please use the apply button below. Our process involves submitting your CV and supporting statement, which should outline your interest and explain how you meet the roles criteria.

At the BHF we understand that you might need a little help balancing your work and home life. Many of our people work flexibly in many different ways. Please feel free to talk to us about the flexibility you may need; we're happy to explore what's possible for you and the role.

Here at the British Heart Foundation we celebrate diversity and make inclusion part of what we do every day. Diversity and Inclusion forms a main pillar in our People Experience Strategy and we drive our strategy through our diversity and inclusion leaders group Kaleidoscope. Our aim is for all of our colleagues and volunteers to bring their true self to work, so we can beat heartbreak for everyone. Should you need any adjustments to the recruitment process, at either application or interview, please contact us on

More about British Heart Foundation
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Posted on: 24 February 2020
Closed date: 09 March 2020
Job ref: 8739 (500040)
Tags: Fundraising, Marketing