London, Greater London (Hybrid)
£53,000 - £55,500 per year
Permanent, Full-time
Job description

As our Senior Mass Fundraising Acquisition Marketing Manager, you will be responsible for leading the in-house team of marketeers responsible for driving mass, new customer acquisition across a portfolio of fundraising products, including Events, virtual challenges and community campaigns and activities. 

Working with our in-house product teams and our media and creative agencies, you’ll be responsible for the development, execution, and optimisation of multi-channel marketing campaigns and marcomms within the overall BHF integrated media plan, to meet acquisition and income targets and to deliver the most effective and profitable approach.  

As the key point of contact for relevant product and in-house marcomms teams, as well as our media agency, you will support multi-channel acquisition campaigns across a suite of products, to deliver transformative customer experiences for all BHF customers and drive growth in support and income.


In this role, you will put the customer at the heart, ensuring that customers feel central to our work and achievements and motivated to continue funding our research in the long-term.  


Working arrangements

This is a dual location role, with your working time split between your Home and approximately 1-2 days per week in our London Office. This will allow us to unlock our best work for our cause, blending the best of home and office working.

Here at the BHF we understand that you might need a little help balancing your work and home life. Many of our people work flexibly in many ways. Please feel free to talk to us about the flexibility you may need; we’re happy to explore what’s possible for you and the role.

About you

As our ideal candidate, you bring extensive and demonstrable marketing experience of designing, developing, and managing integrated, multi-channel marketing plans and delivering successful commercial outcomes through these i.e., across new customer acquisition and fundraising or income growth.


With excellent interpersonal skills and a proven track record of success in a fast-moving, effective marketing team, you have experience in paid media planning and optimisation, within and across, a full range of marketing channels, particularly digital.


Highly numerate, with excellent planning and project management skills, you’ll have current operational experience of successful optimisation of product marketing through integrated omni-channel delivery. 


A strategic thinker, you’ll bring experience of prioritising and working on multiple projects concurrently with a developed ability to use, manipulate and analyse data across a variety of media to optimise integration performance and engagement. 


About us

Our people are at the heart of everything we do. By funding research across six decades, we’ve helped keep millions of hearts beating and millions of families together. We’re investing in ground-breaking research that will get us closer than ever to a world free from the fear of heart and circulatory diseases.

We celebrate diversity and make inclusion part of what we do every day. Diversity and Inclusion forms a main pillar in our People Experience Strategy. Our aim is for all our colleagues and volunteers to bring their true self to work, so we can continue to fund life saving research.  


To find out more about the benefits available at the BHF please download our benefits document at the bottom of our advert page.

Interview process

Interviews may be held during the advertising period or shortly after the close date. Please note interviews will be held over Microsoft Teams.

How to apply 

It’s quick and easy to apply for a role at the BHF. Just click on the apply button below. All you’ll need is an up-to-date CV and a supporting statement, outlining your interest in the role and how you meet the role’s criteria.

As part of our commitment to be an inclusive employer and ensure fairness and consistency in selecting the best candidate for this role, the BHF will use anonymous CV software as part of the application journey.

Early application is encouraged as we will review applications throughout the advertising period and reserve the right to close the advert early.

Should you need any adjustments to the recruitment process, at either application or interview, please contact us.

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Refreshed on: 27 June 2022
Closed date: 04 July 2022 at 23:59
Job ref: 12562
Tags: Marketing, Management

The client requests no contact from agencies or media sales.