Camden, London
£50000 - £52000 per annum + benefits
Job description
Are you a marketing expert looking to put their mark on the work of one of the UK's largest charities?

About the role

The Circuit is now live in the West Midlands, Scotland and Wales and is being rolled out to the remaining 11 UK ambulance services. Its aim is to map the location of every defibrillator in the UK and increase the likelihood of it being used during an OHCA.

We are now ready to bring The Circuit to market and it is an exciting time to join the programme team. As our Senior Marketing Manager you'll provide strategic marketing direction and management of campaigns to find every unregistered defibrillator in the UK and ongoing engagement with defibrillator owners.
This is an opportunity for an experienced marketing professional to use their strategic marketing skills to help transform the survival rates from OHCA in the UK.

About you

You'll be a multi-disciplinary marketing professional who enjoys the challenge of working on a fast-paced national change programme. Relishing working in a high performing team and providing effective solutions and creative ideas to the ongoing development of The Circuit, you'll be an expert at leading an integrated marketing communications programme.

With an IDM/CIM or similar marketing qualification you'll have a comprehensive understanding of the full marketing mix and in particular direct marketing and taking digital products to market. You'll also have significant experience of delivering multi-channel integrated campaigns including email, digital, social, traditional print formats and PR.

With significant experience of working within fast paced programme environments; you'll have the following skills and experience:
* A self-motivated and ambitious individual
* Excellent problem-solving skills
* Excellent leadership, influencing and negotiation skills with a sense of diplomacy and empathy
* Strong financial analysis and budget skills
* Excellent interpersonal skills with the ability to work cross-functionally with teams

About the Circuit - The National Defibrillator Network (NDN)

We are ready to bring the NDN to market and have primed rostered agencies to deliver the following:
* Using various models of delivery; motivate defibrillator guardians who are currently registered with our ambulance service partners on their legacy systems to re-register on The Circuit.
* Find and motivate defibrillator guardians not already registered with our Ambulance Service partners to sign up to The Circuit. This will include creating a sense of urgency about the need to have every defibrillator in the UK mapped on The Circuit.
* Motivate all guardians to continue engaging with The Circuit after initial registration and keep their defibrillator data up to date.
* Celebrate the work carried out by guardians by ensuring that stories about lives saved are shared with all those registered on The Circuit.
* Provide input and support for future development of The Circuit and related products.

How to apply

To apply for this role please use the apply button below. Our process involves submitting your CV and supporting statement, which should outline your interest and explain how you meet the role's criteria.

Please note this is a 12 month fixed term contract.

Here at the British Heart Foundation we celebrate diversity and make inclusion part of what we do every day. Diversity and Inclusion forms a main pillar in our People Experience Strategy and we drive our strategy through our diversity and inclusion leaders group Kaleidoscope. Our aim is for all of our colleagues and volunteers to bring their true self to work, so we can beat heartbreak for everyone.
More about British Heart Foundation
British Heart Foundation

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Posted on: 26 November 2019
Closed date: 10 December 2019
Job ref: 8245 (600140)
Tags: Marketing