London, Greater London
£34,000 - £37,500 per year + benefits
Permanent, Full-time
Job description

The opportunity

Are you PR savvy enough to play a critical role in building a healthier world for everyone?

As the nation’s heart charity, our Media team tackles the UK's biggest killer through powerful communications to drive awareness and generate income to help us continue our lifesaving work.

About the role

As the UK’s largest charity retailer, the British Heart Foundation (BHF) fashion shops and home stores raise millions to help the BHF fund life saving research. The BHF also has online outlets, with its eBay shop set to sell over 330,000 high value and unusual items this year. Since launching its Depop account, the BHF has become one of the top sellers on the site and has a five-star rating.

In this role you will help support the charity’s Retail arm, helping create and deliver external communications to inspire people to support the BHF in generating income through its network of shops.

You’ll lead media campaigns that will emotionally and creatively communicate the need for people to shop, donate, and volunteer at one of the BHF’s 700+ shops, stores and online outlets– all of which help fund life saving research.

Working closely with the retail team and other teams, you’ll build effective working relationships that will help maximise our opportunities and help generate income.

Activities will range from national campaigns, reactive communications for the business which involves responding to a diverse range of stories that transpire throughout our shops and to be a spokesperson for BHF who can brief and advise senior leadership.

You’ll support PR Manager with day-to-day administration, liaising with internal and external stakeholders and will ensure all our systems are up to date. You’ll will also be part of the BHF’s busy press office – spotting opportunities and responding to daily media enquiries, you'll participate in our out of hour’s service on a rotational shift basis.

Please note whilst this role will be based in London, the BHF will be following a blended approach between home and office working. This will allow us to unlock our best work for our cause, blending the best of home and office working. 

Whilst this role is advertise as "Senior PR Officer" internally it will be known as "Senior Media Officer". 

About you

The ideal candidate will be a self starter and bring enthusiasm, drive and creativity to develop stand-out PR campaigns.

You’ll have knowledge of digital communications tools and tactics, updating and maintaining web pages, blogger engagement, social networks, search and digital marketing and have experience of managing, developing and implementing effective media relations campaigns. 

You will have a good working knowledge of the media landscape and an understanding of what works well in press to achieve coverage. You’ll be an exceptional communicator able to deliver accurate and engaging communications,  and you will able to act as an authority for to our senior leadership.

You’ll have a flair for consumer PR and running integrated PR campaigns with excellent organisational and problem-solving skills, you will have experience of managing a range of tasks and projects with competing deadlines, being able to champion PR to colleagues/partners with little or no communications experience.

About us

When people affected by heart and circulatory diseases are in need, they turn to us. With our research we give people hope. With our expert advice and training, we give people knowledge and support. And with our campaigning we help build a healthier world for everyone.

We celebrate diversity and make inclusion part of what we do every day. Diversity and Inclusion forms a main pillar in our People Experience Strategy. Our aim is for all of our colleagues and volunteers to bring their true self to work, so we can continue to fund life saving research.  

Here at the BHF we understand that you might need a little help balancing your work and home life. Many of our people work flexibly in many different ways. Please feel free to talk to us about the flexibility you may need; we’re happy to explore what’s possible for you and the role.

What can we offer you


To find out more about benefits available at the BHF please download our benefits document at the bottom of this page.

Interview process 

The interview process will be held virtually over MS Teams.

Please note interviews may be held during the advertising period or shortly after the close date depending on response so please submit your application as soon as possible to ensure you are considered.


How to apply 

It’s quick and easy to apply for a role at the BHF. Just click on the apply button below. All you’ll need is an up to date CV and a supporting statement, outlining your interest in the role and how you meet the role’s criteria.

Early application is encouraged as we will review applications throughout the advertising period and reserve the right to close the advert early.

More about British Heart Foundation

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Refreshed on: 21 December 2021
Closed date: 24 December 2021
Tags: Communications, PR, Marketing