Being a young person in 2021 can be hard. The challenges they face are complex and fast moving and the services that exist to support them are being drastically cut. STI rates are rising and complex safeguarding concerns are multiplying, stretching an underfunded health system to its limit. The impact of lockdown is being keenly being felt and the long-term consequences are impossible to predict.
And while there has been some reduction in the stigma, there is still a long way to go before the general public are sympathetic to young people’s rights to good sexual health provision and relationship support.
Brook is an ambitious and dynamic charity that is passionate about improving the lives of young people. Last year we supported 1.4 million under 25s to manage their sexual health and wellbeing and we know our work is needed more than ever.
About the role
Digital transformation is a core strategic objective for Brook and spans all aspects of the charity’s work. We have made enormous progress during lockdown both in terms of development and improvement and in terms of securing funding for further programmes of work.
For this reason, the Head of Digital role will be vital to pushing the digital agenda forward in 2021/22.
We’re looking for an experienced digital professional who shares our passion for education and/or health, believes in young people, and who is excited by the prospect of helping us achieve our goals.
Key areas for focus will be:
The Digital Front Door
Brook provides sexual health services across England through a mix of clinics and outreach work, commissioned by local authorities. With the support of grant funding, we are commencing a 17 month project in April 2021, to develop a patient portal that we call the Digital Front Door. This patient portal will have a range of features designed to triage service users, support them to request testing kits, book appointments, have a video consultation, see their health record and get information and advice.
Our goal is to transform how users interact with our services, making it easier, faster and more convenient for those able to self-care and allowing us to protect valuable face-to-face time for the most vulnerable. And while our ambitions pre date lockdown, the last year has demonstrated better than ever, how vital this transformation is.
With the support of the Digital Team, the Head of Digital will lead this exciting, ambitious programme of work, managing the digital agency building the portal, working with Brook’s Data Team, consulting with young people to ensure the Digital Front Door meets their needs and expectations and supporting with funder communication. Also crucial will be supporting our colleagues to work in new ways and adopt the tools we introduce.
Education, training and wellbeing
Huge strides have been made during lockdown with the full range of Brook’s offer being moved to remote delivery. This encompasses live training and education as well as one-to-one counselling and support.
It includes an expansion of our already well-established digital self-directed learning platform, Brook Learn which exists to support educators in the delivery of excellent relationship and sex education as well as with safeguarding. The majority of Brook Learn courses are free of charge but we have a growing paid-for offer and ambitions to develop this further in the coming year.
Another key part of Brook’s strategy is to launch a young-person facing digital RSE offer. Part of your role will be to support with this at a strategic level – identifying opportunities for partnership and collaboration.
Website and digital projects
Our website is on course to see 3.1 million page views and 1.24 million visitors (a 42% in-year increase) in by the end of this financial year. The Digital Team have been working hard on a redesign, rebuild and migration, overseen by the Digital Manager. Part of your role will be to offer strategic support and insight as the final stages are addressed in 2021/22 – and as the Digital Front Door is introduced to ensure a seamless user journey between the two. Maximizing opportunities for promoting and driving traffic to our paid-for offers is another area for strategic focus.
The Digital Team is always responsible for an ongoing portfolio of ad-hoc digital projects, including those supported by and delivered in collaboration with corporate sponsors. The Head of Digital will be responsible for developing proposals for a range of funders, overseeing delivery and advising on the resource required for future projects.
To be successful in this role, you’ll have:
- Strong, demonstrable leadership skills
- Significant experience of effectively managing digital products and services – possibly within an agency setting
- Experience of the health and/or youth sector is desirable
- Excellent project management skills and the confidence to support and inspire colleagues to embrace, promote and use digital in their work
- A clear and engaging communication style, with the ability to influence and build relationships across the organisation
You'll need to hit the ground running and be happy and comfortable wearing lots of different hats and moving between various live projects. You'll be happy to get your hands dirty but will be passionate about shaping our digital future.
In return, Brook can offer you a supportive, structured working environment with clear objectives to meet but with the freedom to operate independently and think creatively. We pride ourselves on being a hardworking but fun team.
The Head of Digital will be supported by a Digital Manager who manages a Digital Officer and a Digital Education Lead (new role from April 2021).
Please send us your CV and a cover letter explaining why you would like to apply for this role and what you think you would bring to it. You can do this through Charity Jobs or via the Brook website. The closing date is 24th March, interviews will take place online on 29th March and the start date would be the first week in May 2021. Please indicate if you are unavailable for an interview on 29th March.
This is a full time, London based role. And while we are currently working remotely, as and when circumstances allow, you will be expected to be in the London office a minimum of 2 days a week. Travel to and from work will not be covered.
The client requests no contact from agencies or media sales.