London, Greater London
£42,440 - £49,194 per year
Contract, Full-time
Job description

Starting Salary: £42,440 - £44,137 p.a.

Contract: 10-12 months from September 2020


Job Profile

Are you an inspirational communications leader who is passionate about leading on powerful and persuasive campaigns that will change the world? And do you have experience of managing multi-disciplinary communications teams, a strong purpose-driven brand and the ability to source powerful content?

The Communications team is looking for a Head of Creative Content for the next 10-12 months to lead on the delivery of our new aspirational proposition that no one should be beyond reach of the love and care they need to thrive. You will manage a talented and diverse team of ten including photo/film producers, writers, graphic designers and a communications planner committed to telling compelling stories that will inspire our new younger target audience and embolden our existing supporters, particularly relating to how CAFOD is responding to the global Coronavirus crisis.

And you will lead on the implementation of our new content strategy that will help us to tell more powerful, authentic and emotive stories to connect with our new audience. You will work closely with colleagues in the communications group including media and digital as well as international teams, fundraising, campaigns and education.

We are looking for someone with excellent interpersonal skills and the ability to influence others. As well as having a nose for a good story, experience of telling stories visually on a range of channels, and a flair for guiding the production of persuasive campaigns and simple, powerful messages within a purpose-driven brand. You will enjoy managing a diverse team and be adept at building relationships across teams to achieve engagement and fundraising objectives – always keeping CAFOD’s target audience in mind. And you will be skilled at providing constructive feedback and managing conflict with sensitivity and honesty.

Key Responsibilities

Line management of the Creative Content Team:

  • Line managing the Creative Content Team – a team of writers, designers, photographers, film-makers and a communications planner including carrying out regular 121s, agreeing objectives and development plans and facilitating team meetings. This includes 4 direct reports and 5 indirect reports.

 Leading on CAFOD’s content strategy and implementation: (2.5 days a week)

  • Lead on implementation of CAFOD’s content strategy and plan, working alongside international staff, national offices and partner staff as well as supporter facing and communications teams in England and Wales to identify and gather content that supports CAFOD’s brand story.
  • Lead on commissioning and sourcing content from both CAFOD’s overseas programmes and England and Wales, including commissioning overseas freelance photographers, film-makers and story tellers and leading on sourcing content from the Caritas network and sister agencies working closely with the media and international teams
  • Lead on design and delivery of content gathering training in England and Wales and overseas to enable CAFOD staff, partners and volunteers to gather usable, quality content for the organisation to be delivered by Comms Group experts.

Managing CAFOD’s brand strategy

  • Leading on messaging and strategy for CAFOD’s supporter communications alongside supporter-facing teams in line with No one beyond reach
  • Developing and maintaining the No one beyond reach toolkit ensuring brand adherence across all channels and promoting the key values of the brand to internal stakeholders
  • Leading on brand campaigns and communications that target new and existing audiences


Managing CAFOD’s priority messaging schedule and promotion:

  • Responsible for producing a schedule of CAFOD’s priority messages for the year with colleagues from supporter facing teams and keeping the corporate priority schedule up to date

Overseeing the delivery of key communications outputs, alongside supporter-facing teams:

  • Ensuring that all outputs are creative, well-targeted, engaging, professionally-produced and on-brand, with content suitable for a range of channels and supporting corporate priority objectives, and offering maximum Return on Investment for CAFOD
  • Working with key teams to ensure that processes for commissioning, designing and producing key outputs are efficient and effective, and offering an ‘agency-standard’ quality of creative concepts and final product
  • Overseeing the production of our supporter magazine, ensuring that its content, design and targeting fits with our strategic objectives and builds engagement with existing audiences
  • Working with key teams on the development of fundraising and advocacy campaigns


Managing the team budget and overseeing the maintenance of key corporate management tools:

  • Managing the team budget and deciding how it can be most effectively deployed for maximum benefit against the agreed strategic objectives of the team, including decisions on priorities and objectives for overseas travel by communications staff
  • Overseeing the maintenance of an effective and efficient production schedule and content collection calendar


This list of duties and responsibilities is by no means exhaustive and the post holder may be required to undertake other relevant and appropriate duties as required. This job description is subject to regular review and appropriate modification.


Safeguarding for Children and Vulnerable Adults

CAFOD recognises the personal dignity and rights of children and vulnerable adults, towards whom it has a special responsibility and a duty of care and respect.  CAFOD, and all its staff and volunteers, undertake to do all in our power to create a safe environment for children, young people and vulnerable adults and to prevent their physical, sexual or emotional abuse.  CAFOD is committed to acting at all times in the best interests of children and vulnerable adults, seeing these interests as paramount.  Any candidate offered a job with CAFOD will be expected to adhere to CAFOD’s Safeguarding policy and sign CAFOD’s Code of Behaviour as an appendix to their contract of employment and to conduct themselves in accordance with the provisions of these documents. This post has responsibility for people who have contact with children, young people and vulnerable adults. Applicants will be subject to specific checks related to safeguarding issues.  The post holder is required to present or obtain a Disclosure from the DBS (Disclosure & Barring Service). 

Person Specification /Essential Criteria

Understanding our context

-Understanding Catholic identity: Able to develop strong links with the Caritas Network and other organisations

-Understanding CAFOD: Able to explain what is distinctive about CAFOD as a Catholic development agency

- Understanding international development: Able to demonstrate an understanding of solidarity and human dignity in the way people are portrayed and recognise that there are complex challenges in development.   


Working together

- Managing ourselves: can be relied on to achieve results, even in the most pressing circumstances

- Working with others: build positive and productive relationships with all colleagues; provide clear and honest feedback

-Communicating: confront conflict and disagreements to achieve a satisfactory conclusion


Making change happen

-Managing resources: proactively monitor expenditure and use of resources, aware of financial position.

-Achieving results: Look for better processes and ways of working to achieve results

-Managing our performance: take a proactive approach to managing performance and developing the team

-Taking the lead: share ideas and bring people with me in making change happen; act quickly and decisively to deal with emerging problems.


Job-specific competencies

  1. Experience of managing a multi-disciplinary team, preferably in a communications or creative environment
  2. Experience or ability to devise and implement effective strategies to target key priority audiences based on audience research and data evaluations
  3. Ability to spot good fundraising and media stories that will provoke an emotional reaction and increase income and engagement


Desirable Criteria

  1. Experience of managing a purpose-driven brand
  2. Experience of delivering skills training remotely: ideally in story gathering, photography and film
  3.  Experience of working with photographers, film-makers and story-tellers, particularly those based overseas 


 CAFOD staff are currently working remotely due to the Coronavirus pandemic. We don’t yet have a date for staff to return to our office in London and are keeping the situation under review. We will try to accommodate varieties of working arrangements during this time. Please talk to us about flexibility in your interview. We are keen to discuss your requirements.

Please click here for a full list of CAFOD’s Staff Benefits


 Come and join us and help make a real difference in the lives of the world’s poorest communities.CAFOD is an equal opportunities employer. Recruitment and selection procedures reflect our commitment to safeguarding children and vulnerable adults.

More about CAFOD

We are CAFOD!

CAFOD is the official aid agency of the Catholic Church in England and Wales, and part of Caritas International. We bel... Read more

Refreshed on: 02 June 2020
Closed date: 07 June 2020
Tags: Communications, PR, Fundraising

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