£35,703 - £40,929 per year
Contract, 12 months, Full-time
Job description

Starting Salary: £32,019 - £33,526  (£35,703 - £37,210 if based in London)

Contract: 12-month contract, full-time

Location: UK-based/flexible location with potential for remote working


Job Profile

Do you have what it takes to drive proactive and sustained media coverage about our work?

Do you understand the media landscape, particularly regional media?

Are you passionate about using storytelling to bring to life our social justice work and help drive change?

If the answer is yes, we would love to hear from you!


An exciting opportunity has arisen for an enthusiastic and energetic press officer to join the media team of one of the UK’s largest international development agencies.

Part of one of the world’s largest aid networks (Caritas Internationalis) which has a presence in 193 countries, CAFOD is the official aid agency of the Catholic Church in England and Wales. We stand alongside some of the most hard-to-reach communities across Africa, Asia, Latin America and the Middle East, working through the Catholic and secular organisations to reach people of all faiths and none and places that others can’t.

We’re a member of the Disasters Emergency Committee, we inspire huge trust among our supporters – which we don’t take for granted – and we’re well known and respected among UK policymakers.

We’re looking for an experienced press officer to take on a varied Media Officer role with a particular focus on building CAFOD’s public profile through regional media outlets, by spotting strong angles for media stories and by crafting compelling creative pitches that hit the right spot for journalists, editors, and producers.

You’ll be tasked with searching for and developing regional media angles across the full range of our work, including our long-term development programmes, our emergency humanitarian response and our contribution to Disasters Emergency Committee appeals, our campaigning, policy and advocacy work and our major annual fundraising initiatives.

You’ll be responsible for teasing out and building creative media pitches to ensure week in, week out we are pitching stories to the biggest regional outlets that resonate for their audiences. You’ll do this by building relationships with colleagues across the organisation and identifying what we need to bring regional stories to life, whether that’s additional research, a local spokesperson or internal data on how local communities have supported our mission to date, working with the Head of Media where necessary to resource these additional needs.


About you

The ideal candidate will have a strong nose for a story, be proactive about hunting out media opportunities across the full range of our work and will be tenacious about seeing these through until coverage appears.

You’ll have an in-depth knowledge of the regional media landscape across England and Wales and will be comfortable pitching to a range of producers, journalist and editors, have a sense of what makes a good broadcast spokesperson and be comfortable helping colleagues to prepare for media opportunities. International development experience is not essential, but you’ll be able to show a strong interest in our work and be passionate about helping deliver our mission.

CAFOD offers a range of flexible working options and there is the potential for this role to be undertaken on a hybrid basis (working 40% of the time in the office) or to be based at home. At such it is an ideal opportunity for a press officer based outside of London. Interviews to be held on Thursday 21st July online.


Key Responsibilities

  • Identifying newsworthy media opportunities, crafting and delivering strong broadcast media pitches, and writing press releases, statements and comment pieces which generate maximum impact; ensuring all media pitches and content is repurposed efficiently for our owned digital channels
    • Organising media interviews, briefing materials and supporting the briefing and preparation of spokespeople, including identifying and building the confidence of new spokespeople across the organisation where necessary
    • Building media relationships and contacts across all major broadcast, print and online media outlets, predominantly with a regional focus, but providing surge capacity on national media pitching to the wider media team where necessary
    • Crafting a range of content for our social media channels and ensuring media stories are being designed and pitched with our digital channels in mind from the outset
  • Collaborating cross-organisationally, influencing teams, and achieving good media outcomes in support of our work
    • Building strong relationships with teams across the organisation to gain a full understanding of our work and to keep your finger on the pulse of what’s happening in the organisation that might be media-worthy
    • Spotting potential story ideas and developing these, using additional resources if necessary, into compelling media pitches for regional broadcast, print, specialist and online media
    • Helping influence and advise colleagues so information and content is gathered and shared to allow the media team to successfully deliver coverage for the organisation
  • Contributing to the successful day to day activity of the media team
    • Working alongside the Head of Media and other media officers to ensure resources are appropriately focused on CAFOD’s agreed media priorities and key moments
    • Providing surge capacity where required to support other media officers’ briefs and working close with teams across the communications department (including digital and creative content colleagues) to ensure media input into overseas content gathering and to help plan other ongoing communications work
    • Engaging with our celebrity Ambassador programme providing creative input and ideas for their involvement in key CAFOD fundraising and campaigning moments
    • Providing input into the multi- channel planning work on content
    • Playing an essential role in the media team and communications team as a whole, ensuring all media coverage is appropriately logged, media databases are kept up to date and helping to ensure essential media team admin is undertaken

Skills and experience

  • A nose for a story and a keen insight into news and current affairs
  • Experience writing key messages such as press releases, media briefings and opinion pieces 
  • Experience of managing multiple media briefs across different outlets and able to meet deadlines and make decisions on what to prioritise when working under pressure on several stories
  • Strong communication skills, both written (able to produce polished and compelling copy often to tight deadlines and with a good understanding of what works for CAFOD’s digital channels) and verbal (able to be persuasive with pitching media ideas to producers/journalists/media outlets)
  • Able to support cross-organisational initiatives integrating corporate objectives into media work and support, motivate and develop staff in understanding what works best for media
  • Able to work on issues that are often complex and sensitive to find the best approach for CAFOD’s media engagement


For more information on this vacancy as well as the application process, please visit the CAFOD jobs page.

More about CAFOD

We are CAFOD!

CAFOD is the official aid agency of the Catholic Church in England and Wales, and part of Caritas International. We bel... Read more

Posted on: 29 June 2022
Closed date: 13 July 2022 at 23:59
Tags: Communications, PR, Intl Development

The client requests no contact from agencies or media sales.